Toys And Its Effect On Children 's Toys

Toys can influence a child’s behavior, and his or her identity. Children are given toys that demonstrate different significance about aggression, different genders and how to interact with each other. An example would be guns and swords; these are geared toward boys, and endorse fighting, and battling In retrospect, guns and swords can help children in developing

Characteristics such as these mentioned can be seen in toys determining so much about a toys identity and what they represent. Studies have shown that these qualities also have an immense effect on what audience or gender group interacts with the toys along with the overall marketing of toys. A partnered experiment run by the departments of psychology at The University of Cambridge and The University of Hong Kong observed toddlers playing with two gender-typical toys, once in gender-typical colors and once in gender typical colors (Wong and Hines). These assessments occurred twice, for four minute periods, at two different age groups that included twenty to forty months of age and twenty-six to forty-seven months of age (Wong and Hines). After, results between sex and toy choice along with sex and color were collected. It was found that “Boys played more with the train than girls did and girls played more with the doll and with pink toys than boys did” (Wong and Hines). At both time collections, boys and girls combined played more with the gender-atypical toy when its color was typical for their sex than when it was not (Wong and Hines). After reviewing the results, it is suggested that once children develop gender-typical color preferences, they begin to influence their toy preferences, especially those for gender-atypical toys and

Toys play an important role in childhood development as children learn roles and skills from playing. As a result, the toys children are subjected to have an affect on which roles, interests, and skills are learned and practiced. Through Lego’s product Duplo, I will demonstrate the influence particular gendered toys have on children and their performance of traditional gender roles. Gender, which is a learned performance, is something society has been taught from a very early age and toy advertising has played a significant role in reinforcing the performance. One tradition that is reinforced and naturalized by society is the ideology of a male dominated society, representing strong characteristics of heterosexuality and masculinity; also known as hegemonic masculinity. Therefore, using Ideological Criticism, I will analyze how through the branding and design of Lego’s Duplo toys, children have been constructed to do gender differently, ultimately perpetuating and reinforcing hegemonic masculinity.

Toys have proven to be a valuable symbol of childhood innocence across generations, regardless of gender. The color of toys were changed to create a link between the toy and the interest of a particular gender (i.e. pink for girls, blue for boys). In Peggy Orenstein's Cinderella Ate My Daughter, she expresses the claim that color associations for juvenile playthings have reversed since pre-twentieth century. During the course of two interviews, Orenstein's claims prove to be, for the most part, supported despite a large difference of age between my interviewees.

The authors use toys as an example for gender specifying children as male or females. They did a study to see what kind of toys that toddlers had at home. They found that girls had more toys for parties, wedding, cooking, and motherhood. And boys had toys that helped them with automotive skills and building skills. They express how parents do this to show children what they want them to do when they get older. Parents buy children toys to set their gender types early so kids know what gender type they have at an early age.

Walking into toy stores or isles filled with children’s toys usually, and is supposed to, fill people with joy and happy thoughts. Seeing the newest toy for the first time creates unmeasurable excitement in children and often brings back favorable memories to the adults that accompany them. Sitting through lectures in my college psychology class and thinking about the lecture, joy and happy thoughts quickly float to the back of my mind and confusion and frustration replace the previous emotions. In the years leading up to 2016, many people have fought to improve women’s rights and to gain equal opportunities for every person. Even with years of improvement, when a child and parent walks into Toys R Us or any toy store, there’s often a clear

Envision yourself entering a toy department and noticing numerous diverse aisles. In one aisle, you encounter toys packaged in complementary and color triads colors that include building sets (such as “LEGO”, “LEGO Super Heroes”, and “Angry Birds”) and a wide selection of action figures—Spider Man, Transformers, The Dark Knight, Power Rangers, etc. In the next aisle, adjacent to the aisle with complementary and color triads colors, you find toys packaged in shades of pink and purple. These toys range from “Hello Kitty” dolls to “Barbie Dream” house play sets. Inside a toy department, such as Toys R Us, it is extremely difficult to retrieve a toy that is not marketed explicitly or subtly by gender. If toys were marketed only according to

Girls and boys both grow up being socialized on what is normal and unusual for their gender. Toys are a prominent factor in this socialization, because they are typically presented for one gender and are unacceptable for the other. To assess how toys play a role in gender socialization, I made a trip to Toys “R” Us in College Station and was surprised by how the store was organized.

According to cook and Cusack (2010), Gender stereotypes are concerned with social and cultural construction of man and women, due to their physical, biological, sexual and social functions, structured set of beliefs about the personal attributes of man and women. Childhood is a fundamental and significant period in forming an impression of an individual boy or girl, and man or women finally. Subsequent researchers Ania and Cameron(2011) hold an accordant opinion with Cook and Cusack(2010) that gender stereotyping is problematic only when it operates to ignore personal characteristics, abilities, needs, wishes, and circumstances (Cook & Cusack, 2010). In fact, during children’s learning process of gender stereotypes, most of them are under gigantic pressure of the society they belong to and formed a problematic view through normally ignored. One obvious phenomenon is about the toys. Toys are designed and retailed separately for boys and girls with different colours, styles and functions by toy manufacturers. When acquiring a toy, gender will normally be the first issue to consider instead of children’s inherent preferences. It will highly possible to limit children’s personal experiences and future development for both gender groups (Martin, Eisenbud & Rose, 1995). This article will analyse the role of toy manufacturers in gender development in order to decide whether they are responsible to

Growing up, many Americans ' childhood consisted of playing tag outside, having cooties, and experimenting with as many toys as possible. Hundreds of thousands of toys flood kid stores such as Toys R ' Us, Baby Depot, and KB toys. With imagination, kids are able to become doctors, presidents, and princesses during the contents of one day. Television shows such as Barney or Blues Clues encourage having such imagination, thus inspiring kids to want to become one of the many options stores can transform them into. Walking into a regular toy store, people generally do not dissect the sexism that lays within the aisles, however, when walking in specifically to compare and contrast boys and girls toys

1. I did my research on toys at Target. What I discovered was that mostly all gender-neutral toys have to do with educational toys and toys for children whose mindset does not see that’s a girl or boy toy. All the gender-neutral toys were colorful, but mostly used green, blue, yellow, and red colors, thus making targeting boys and girls. What I found in the masculine toy section was that mostly all the toys were blue, black, or dark colors. Lots of toys promoted violence like the Nerf guns and Power Ranger toys with their swords and killing the bad guys. They also promoted sports balls and cars only in the boy section when girls can play with these as well. What I found interesting is that they had Jake and the Neverland Pirates toys and

In the article, “The Gender Marketing of Toys: An Analysis of Color and Type of Toy on the Disney Website” authors Carol Auster and Claire Mansbach examined gender marketing of Disney products on the Internet. The way toys are marketed to the public shapes the perception of whether it is appropriate for a particular child to play with a certain toy. The authors found it important to study Disney toys marketed on the Internet because children spend much of their time surrounded by toys, e-commerce has growth significantly in the past decade, and Disney is dominant in the toy industry. This study is of particular importance because past studies did not explore how Disney marketers use the Internet to create gender divides based on toy characteristics and how it shapes gender expectations (Mansbach, 375).

Toys play a major role in socializing young kinds into “appropriate” gender roles. The first obvious characteristic that separates toys for boys and toys for girls,

Sweet argue that it affects a child’s creative process and mindsets towards gender. Lori Day, a psychologist, explains that girls and boys stop playing with each other during childhood, an that leaves a lasting impression that they are different when they are very similar (Hains par. 8). This debate about sex-specific toys shows the core issues about gender inequality in American society. These gender roles teach children what jobs and careers are appropriate for their gender. Boys learn that their jobs include hands-on work, while girls learn that child-care or nursing is for them. This reflects the number of women in occupations like mechanics and engineering. According to the Bureau of Labor Statistics, women make up 26.7 percent of the jobs in motor vehicles industry. This also affects how many men are nurses. According to Bureau Health Professions, men make up 9.1 percent of registered nurses. Gender stereotypes that are learned when kids are younger affect their future occupation. This article disrupts gender roles by explaining how sex-specific toys affect children’s individuality and view on themselves and

Gender socialization often begins early once parents are shown the sex of their child; from then on, baby showers are planned according to gender “appropriate” colors, which are often pink for girls and blue for boys. Even differences in how children are spoke to can be picked up easily in Western cultures. Girls are called pretty and sweet, whereas boys are handsome and strong. Ultimately, the way children learn to identify with their gender culture is in part due to not only family and friends, media, schools, and religion, but also from the toys that may inexplicitly advertise gender expectations. Gender-typed toys may be bought for children as a way for parents to encourage and reinforce gender-appropriate behaviors. However, recent debates have engulfed toy manufacturers and major retailers, which has brought about changes in toy design and marketing in an effort to make reflect more realistic and gender neutral options.