Toys ‘R’ Us Business Prospective Essay

2467 Words Nov 22nd, 2010 10 Pages
NOTRE DAME UNIVERSITY
Faculty of Business Administration and Economics
BAD 323
R. Saber
TOYS ‘R’ US
Business Prospective
By Ralph Kaldawy

TABLE OF CONTENTS:

1. EXECUTIVE SUMMARY
1.1 Key Facts

2. INTRODUCTION
2.1 Business profile
2.2 History
2.3. Toys ‘R’ Us Timeline
2.4 Vision/Mission Statements

3. RISK ASSESSMENT

4. GUIDELINES FOR OPERATIONS IN JAPAN

5. SWOT ANALYSIS
5.1 IFE Matrix
5.2 EFE matrix

6. GROWTH STRATEGY

7. AUTHORS’ COMMENTS

1. Executive Summary
In 1948, at the young age of 25, Charles Lazarus began a business totally dedicated to kids and their needs just in time for the post-war baby boom era. He had no idea that his first baby furniture store in Washington D.C., would evolve
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To reflect its principal business, Interstate Stores had changed its name to Toys "R" Us, Inc., with Lazarus serving as its president and CEO. Lazarus's approach to pricing was vastly different from that of his competitors; he sold the items shoppers wanted most at little or no profit. Customers then automatically assumed most of the store's items were equally well-priced and did the rest of their shopping there. By 1980 Toys "R" Us had earned a solid reputation as a retailer of great efficiency, with 101 stores around the country, sales had more than doubled to nearly $750 million in fiscal 1981, a year in which many toy sellers suffered, especially during the holiday season. Toy’s “R” Us seemed to maintain a very high business profile with respect to its industry as its rival firm Lionel Leisure, a chain of 98 toy stores, filed for bankruptcy, Toys "R" Us announced the formation of a new division to sell name brand children's apparel at discount prices, since executives at Toys "R" Us sought not so much to boost sales as to increase market share, which Toys "R" Us did from 5 percent in 1978 to 9 percent in 1981. 3.4. Toys ‘R’ Us Timeline

2000: Strategic alliance is entered into with Amazon. com to combine the two companies' toy and videogame online stores.

3.5. Vision/Mission Statement
The mission and vision statements that are adopted by Toys “R” Us shows how this firm is completely committed to reach each and every child in the world,

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