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Toys R Us Post-Bankruptcy Plan Essay

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Toys ‘R’ Us post-bankruptcy plan is to make stores 'interactive' play spaces to thrill both adults and kids. According to a court filing, Toys ‘R’ Us plans to invest $277 million from 2018 to 2021 to change current locations into side-by-side storefronts dedicated to toys and Babies ‘R’ Us brand. Profits were suffering when both have been operating separately. David Brandon, the CEO said that once the initiatives have been implemented, Toys ‘R’ Us stores will be a more interactive spaces with live product demonstrations put on by trained employees, rooms to use for parties and freedom for employees to remove products from boxes to allow kids to play with the latest toys. The plan includes the creation of augmented-reality video games that
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