Tqm Toyota

1189 WordsApr 14, 20115 Pages
Total quality management is “a management approach of an organization, centered on quality, based on the participation of all of its members and aiming at long-term success through customer satisfaction, and benefits to all members of the organization and too society” (Wikipedia). This is the definition of total quality management as given by the International Standards Organization, and while the definition provides a vague notion of what total quality management is, it fails to provide any real knowledge of total quality management. Instead, as with many things in life, in order to fully understand what total quality management is, what it’s various facets are, and how it gets implemented, it is necessary to explore first hand how real…show more content…
The approach of taking down the web site and replacing it with an entirely new web site was rejected.Instead, they developed major upgrades and additions to the existing web site to improve the functionality and user- friendliness for both consumers and Toyota business users. Site Management The site was designed with publishing categories that match the site navigation, so the business managers can easily publish content to be displayed on the page where they want consumers to see it.When they generate content in the Oracle database, they can view the page where it will be displayed, to see how it looks.The site is divided into zones, so managers can see which zones are more popular, as well as track the visitors on the site as they move from zone to zone.Zones provide a hierarchical structure, so high priority messages reach the web site visitor.In addition, the buttons on the side of the page allow visitors to find each zone easily. Thus, the dealers can see which zones the consumers visit most often, and they can place their high-priority content in those zones.This helps them to target advertisements to consumers and ensure that the consumers see those advertisements.

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