Tqm of Ford Motor Company

5112 Words Nov 28th, 2012 21 Pages
TQM and Ford Motor Company written by: Jean Scheid • edited by: Michele McDonough • updated: 5/25/2011
Ford Motor Company total quality management or TQM practices started in the 1980s when “Quality Is Job 1” was their slogan. How did TQM work at Ford and are they still standing behind this process? Jean Scheid, a Ford Dealer talks with Ford management along with some insights of her own. * TQM at Ford Motor Company
Today at Ford Motor Company, their most popular slogan is “Ford Has a Better Idea.” Back in the 1980s when Ford Motor Company total quality management practices were vast, the slogan of “Quality Is Job 1” made more sense.
In a conversation with Dan Dobbs, a Six Sigma Master Black Belt at Ford, it was noted that TQM may have
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To make the process work even better, Ford is working with Wayne State University in Detroit to aid all UAW Ford reps in becoming Six Sigma Black Belts. * Six Sigma and Ford’s Future
Perhaps the newest slogan, “Ford Has a Better Idea,” is on its way according to Louise Goeser, VP of Quality, “In fact, one and a half points of customer satisfaction drives about one point more in loyalty and our data shows that customers who are highly satisfied remain loyal.”
Upon obtaining our new Ford dealership, last year, my husband and I traveled to Ford’s headquarters in Dearborn Michigan to “drink the Ford Kool-aid” and Six Sigma was everywhere from production to teams to management to consumer suggestions.
Whether switching methodologies from TQM to Six Sigma will work for Ford remains to be seen, especially in a tough economy. However, way back when, as a Chrysler dealer, I do remember Lee Iaccoca telling us dealers that “Ford was richer and GM was bigger,” but both needed to “Lead, follow, or get out of the way.” Perhaps this is a way for Ford Motor Company Total Quality Management to improve to a process such as Six Sigma that will involve everyone from the consumer to top management.
As “Quality is Job 1” fades to the background at Ford, don’t be fooled, they still want that as any automaker, but through Six Sigma practices, they feel they’ve got a grand hold on the industry's market

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