Tatiana Tripp
Trader Joe’s Case Study Analysis
COM 742
11/19/2014
The current problem is that advertising and growth can lead to an end of the
“quirkiness” that is currently Trader Joe’s strongest attribute. Already, a bit of authenticity from the original stores has slipped away from expansion. A former employee, as shown in the case study, said “In the early days we never tried to be a neighborhood store.”1 There is no question that trying to incorporate more traditional advertising and thus, competing with large grocery retailers is the wrong direction for the company. More subtle advertising that builds upon the current strengths would be the best. The important thing to consider is if new ways to advertise would help achieve further
…show more content…
By promoting from within, which is already done whenever possible16 it would be inexpensive to create a social media team from the pool of creative employees.
8
http://www.cnn.com/2014/11/03/opinion/yangmillennialsspending/ http://www.nielsen.com/us/en/insights/news/2014/millennialsprefercitiestosuburbssubwaystodriveways .html
10
http://www.mediapost.com/publications/article/98919/
11
http://www.mediapost.com/publications/article/98919/
12
http://ryanjenkins.com/2013/09/16/22shockingstatsaboutmillennialstohelpyoucharttomorrowschang e/ 13 Ager & Roberto pg.8
14
https://www.facebook.com/pages/TraderJoesFan/15934023652 Nov. 19, 2014
15
Ager & Roberto pg.3
16
Ager & Roberto pg.9
9
Solution 2 - Reduce bureaucracy/promote authentic feeling of local neighborhood stores There is concern that as Trader Joe’s expands it might lose its “charm” and “quirky cool” image. Already there has been some complaint about its inauthenticity when trying to be a real neighborhood store.17 The obvious way to combat this is to give more autonomy to each individual store. Encouragement to make sure each location is original and different from other location stores would create a sense of shopping at specialized markets as opposed to a retail chain. Each Fearless Flyer could be adjusted to reflect the personality of the
As our short-term objectives evolve with Whole Foods Market and Trader Joe’s, it is important to identify and clearly state our objectives the long run.
Whole foods appear to have Autonomy, loyalty, fairness, and common good. These principles are the foundation for the business. Autonomy exist because Whole food they the employees the right to self-govern. And each employee knows their self-worth to the company. According to (“whole-foods-a-disciplined-democracy,” 2016) “Ownership is a powerful force that can inspire even the most productive workforces to surpass themselves.
1. Whole Foods philosophy states a value in education and an informed society. They market themselves to a buyer with a slightly higher income and education level because they feel that these people are more conscious of their overall health. The demographics of an area guide’s Whole Foods in the selection process of each location. They seek out highly dense, urban areas that have high foot traffic, where at least 40% of the residents have a college degree. 2. Overall demand for natural and organic products has increased and with that rise in demand, came a rise in competition. As a result of the competition, Whole foods became the first “Certified Organic” grocer by a third party inspector. As many of their competitors continued to follow the guidelines of the USDA’s Organic Rule, Whole Foods was willing to take the extra step to become certified and have their products authenticated. Their hope is to deter consumers from buying the competitor’s products that are not certified and may not even be labeled “USDA Organic.”
The store carries other brands of the same items but the Trader Joe’s brand is at eye level and most prevalent within the store. This store takes great pride in the products they package and they stack them side by side with other name brands, for example, Fage yogurt is on a top shelf above the store band of the same type. When you walk into this store and look around, you see that you have come here for an item from Trader Joe’s. The brand itself is not only a status symbol as the store but the items that you buy become status symbols themselves. When you take these products from the store, other people see that you went to this “exclusive club” to get your groceries and that is a form of advertising for the type of people you want at your
Trader Joe's prides itself on its thriftiness and cost-saving measures, proclaiming if they save a penny, you the customer saves a penny. Trader Joe’s demonstrates the importance of each responsibility in the management process by taking a simple approach to a complex process. Trader Joes’ buyers search out tasty, unusual foods from all around the world, they contract directly with manufacturers, they label each product under one of several catchy house brands; and, maintain a small stock, making each product fight for its place on the shelf. Trader Joe’s maintains the connection to the customer by bringing in 10 to 15 new products each week and the company maintains a strict "one in, one out" policy. Items
Tim Murphy is the GMM, General Merchandising Manager, of foods for Costco Wholesale Corporation. He has been working for the company for almost thirty-four years. He did not get to where he is today without putting a great deal of work. Mr. Murphy began his Costco career as a front-end assistant. From a front-end assistant, he moved up the ladder. He became a front-end supervisor and worked his way to the Warehouse manager position. From there he moved to the buying office of Costco where he was a buyer for the sundries department. After working in that position for a few years he became the General Merchandising Manager. At his current position he oversees the entire food buying department for Northern California, Nevada, and parts of Oregon.
Trader Joe’s has internally created a brand for its company using a different strategy as compared to other supermarkets. Its approach of effective relationship-building program pleases customers through unrivaled customer service. This case study presents many factors that play a part in their customer relations strategy. Trader Joe’s does not focus on advertising. Rather, it focuses on effective internal communications with employees to build strong customer relationships. Trader Joe’s takes a progressive approach to internal communications by allowing their employees to bring their own creativity to the workplace, by providing them with the context in which their role contributes to the business success, and asking for employees
Whole Foods is a local grocery store everyone has heard of. Recently Amazon has bought Whole foods for 13.7 billion dollars. Amazon plans to keep the name but make some major changes. Competitors are going to need to make some fast improvements to keep up with the “new” Whole Foods.
It is the position of the OIG that on October 5, 2016, the Individual was visited at her address: 234 Alden Street, Philadelphia, PA 19139 for the purpose of providing her with personal service of her hearing Notice. The address was the same address known on file. The Individual refused to sign the OIG Proof of Personal Service Form indicating that her Notice had been received.
Building a strong brand is vital for a firm to success. However, protecting the firm’s brand is also equally important. Without protection, firm’s products and services could be imitated then sell from competitors, leading confusion to customers and revenue lost. That is why it is essential for firms to have their brand protected at early stage as that will secure their growing brand and protect them from competition. Once firms establish trademark for their brand, they can fight infringement of their brand through the court system like the case of Pepperidge Farm vs. Trader Joe’s for the Milano cookie imitation. At first, the lawsuit seems non-sense to me as the Trader Joe’s cookie shape and package look different to the Milano. However, after
According to Exploring Management, there are six must have managerial skills. These six skills include, teamwork, self-management, leadership, critical thinking, professionalism, and communication. Trader Joe’s represents all aspects of the six skills discussed within the text, but there are few more identifiable than others.
1. All Best Foods, Inc. is considering adding an organic frozen vegetable line in an effort to establish itself as a leader in the fast-growing organic food market. To increase the available supply of organic produce, the company's management recognizes the need to assist local growers with adopting organic farming methods. The first step in this process is to recruit experts in organic farming to design and implement training.
This paper is a company analysis on Giant Hypermarket Malaysia in general, but specifically focusing on Giant Hypermarket Sabah. Giant Hypermarket is a major supermarket and retailer chain in Malaysia. It is a subsidiary of Dairy Farm International Holdings (DFI) and is headquartered in Shah Alam, Selagor. In this paper, firstly we focus our analysis in identifying the Strength-Weaknesses-Opportunities-Threats (SWOT) of Giant; in addition, we constructed a SWOT Matrix for Giant where we identified the SO, ST, WO and WT strategies, which we think Giant should apply to improve their competitiveness. Next we focus our analysis on the external as well as the internal analysis on Giant. In the external analysis, we center our
Whole Foods Market (WFM) was founded in 1980 as a single local grocery store by John Mackey for natural and health foods. By 1991, WFM had 10 up-and-running stores with revenues of about $92.5 million in United States Dollars (USD), and a net income of about $1.6 million in USD. In 1992 WFM became a publicly traded company with its stock trading on the NASDAQ. By 2006 Whole Foods Market had progressed into the world’s largest retail chain of natural and organic foods supermarket. As of September 2007 WFM has 276 stores up-and-running. 263 of the stores are located throughout 37 of the U.S. and the District of Columbia. 7 of the stores are in Canada and 6 in the U.K.
Prior to watching this movie I did not know the importance of separating cooked and raw food. For example, do not put cooked food on platters that had raw meat, because the raw food juices may contain harmful bacteria.