Trader Joe's Swot

Decent Essays
S.W.O.T Study
Whole Foods Market, Inc.
Trader Joe’s

Andrew Liang

Background Information
Whole Foods Market, Inc. (WFM) lives through their motto of “Whole Food, Whole People, Whole Planet.” WFM opened their first store in Austin, Texas with 19 employees in 1980. Today, WFM has 311 stores in the US, Canada and the UK, and employs more than 72,700 employees. Whole Foods Market is one of the largest natural and organic food retailers in North America. WFM has grown to its size today mostly through mergers and acquisitions of such brands as Bread and Circus and Natures Heartland. In 2011 and 2012 Whole Foods Market was added to the Fortune 100 “Best Places to Work” list. Fortune Magazine (2012)
Whole Foods is
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All our private label products have their own "angle," i.e., vegetarian, Kosher, organic or just plain decadent, and all have minimally processed ingredients.” This motto at trader Joe’s is written on both chalk at every store but on the hearts of every employee. The concept came about in 1967 at Pasadena, California with their first store that stands still today. To lighten the mood and create a unique atmosphere Hawaiian shirts became their trademark attire for every worker.
Trader Joe stands by their mission statement as being a neighborhood store and a private label brand. The firm offers organic, locally sourced produce and ingredients, offering a wide variety of fresh items that are hard to find enabling the business to enjoy a distinctive competitive advantage. Additionally, through local sourcing Trader Joe’s continued involvement in local events through food donations, gift baskets and providing in store and online recipes and health guides. Apart from the many strengths of Trader Joe, the most significant is their commitment to quality at lower prices. Trader Joe has worked hard to manage the balance by sourcing directly from their suppliers. The firm states that “every penny we save is every penny our customer saves.” Similarly to WFM, their employees are its most valuable resource they possess, and as such they are treated fairly and trained to provide the first class service to Trader Joe’s customers. Each customer is given
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