Traditional Marketing Is No Longer Working

1055 WordsFeb 2, 20184 Pages
We can see every day thousands of adverts, through various media channels. But we are already tired of this overexposure and this traditional marketing is losing its effect. What’s new? The marketing world is changing from traditional advertisements towards finding new methods of reaching consumers in a non-aggressive way. It's really important that the evolution of technology has created new opportunities for marketers, and blogs are one of the key points of this new age. Thanks to the introduction of Web 2.0, the blogging phenomenon has become an important marketing channel, as it has enabled a new way of communicating and sharing information. But ... what's new in blogs? The reason because blogging has quickly became such a popular tool for internet communication is just because the users can generate the content. Users can create the content. It’s no more one side information, but two sides! There is a conversation between two parts. Fashion blogs as a communication channel have become a really important topic in the Spanish media in recent years. Fashion blogs can help fashion companies to reach out new customers using this new, easy, and inexpensive tool. But they can be used not only as an “attracting tool” but also as an engagement and customer fidelity tool. We know that in today’s world of clothing retail, internet and social media are playing an important role in helping consumers find the items and the information they are looking for. This is the reason why it’s
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