Traditional Markets and Digital Markets

Digital Media has influenced or changed the field of e-commerce. The changes for the consumer are a larger selection of items as well as the ability to purchase items anytime anywhere. Also, they now have the ability to price compare and find the best buy. For the seller, they have access to more customers. Websites allow anyone from around the world to shop at a store. No longer is a business owner limited to their local clientele. Anyone from anywhere is a potential client.

Conversely, the benefits of online shopping is that due to the nature of the business, expenses and expenses are normally lesser than returns on investment. eBay too, at all times has sales promotions and trade promotions as well as offers to fascinate customers which are featured on the daily deals page.

Market structure is the physical characteristics of the market within which companies react. This means that there are different kinds of market structure based on how companies work together within a particular industry. Location and product have the most to do with determining the market structure. There are four defined market types. The first market structure is called the perfectly competitive market. The second market is called a monopoly market structure. The third market is called monopolistic competition market structure. The final market is called oligopoly market structure. Each market structure is different and both benefits and disadvantages

When online commerce first emerged, many consumers were wary of supplying their credit cards and giving their personal information to online stores. This led to the development of websites such as Paypal, which restricts the access a retailer has to one’s credit card number (Einstein). The threat of fraud has always been a worry for online consumers, but consumers face the same threats when shopping in a brick and mortar store (Chadwick).

Online shopping has been growing since businesses put the first online store on the web, now you can shop from anywhere around the world and have it shipped to you directly. Comparing the product against other online store competitors; making it easier to find the best price on the web. You can research the product and make sure this is what you need before buying it. The internet is a twenty-four hour shopping center, you can shop at whatever time you want and wherever you have time for it, making it more convenient to use online shopping. Using it can create more time for the things you would like to do. The negative side of online shopping is you have to wait until the product is shipped to you. The shipping and handling charge is increased for more expedited shipping. There are instances you pay more in shipping than you do for the actual product. Beside shipping charges to purchase, there are shipping charges when you need to return the product back. Also there are those computer problems that can appear; you do not always know if your personal bank information is being

In addition, a huge benefit of shopping online is that it allows product and specification comparison so you can purchase what you need and pay less. Online stores have a lower overhead than the traditional stores offering better deals, and the consumer is able to find the product they want at a better price. In traditional brick-and-mortar stores, sales have limited quantities at hand, but online stores are able to keep a bigger inventory giving online shoppers more opportunities to find a bargain. In fact, shopping at several stores at the same time guarantees the consumer the best deal. Shopping online is simple, and finding the right product is easier. If you are shopping for a digital camera at the store it might be a little overwhelming to see the camera selection with so many specifications. Sales representatives can sometimes be misleading in an effort to make the sale. Online side-by-side product comparison will allow the consumer to

Lubbe (2003) establishes that “E-commerce presents unique opportunities for less developed countries to greatly expand their markets, both internally and externally. Externally, the Internet and other technologies may allow for low-cost international trade, even for small, local businesses. Internally, many groups of citizens who had been considered "marginalized" and "unbanked" may gain affordable access to financial services, and may thus participate more readily in all aspects of the economy.” Since e-commerce opens frontiers and eliminates the long distances now you can buy products that seem imposible to reach the economical impact depends on the industry involved for some can be beneficial such as walmart because they still have physical store and for some others can be not as beneficial.

This convenience gives consumers immediate feedback on exactly what they are looking for at the precise time. Second, e-commerce offers sellers an opportunity to reduce costs while at the same time provide market expansion since e-commerce is open to anyone with access to the Internet. E-commerce minimizes the need for a physical store as well as the need for staff members; thus reducing overall labor expenses. “Internet technologies also permit sellers to track the interests and preferences of their customers with the customer’s permission and then use this information to build an ongoing relationship with the customer by customizing products and services to meet the customer’s needs” (E-commerce advantages). Not only has e-commerce exploded over the past decade, but year after year, organizations are reaping the benefits of profitable earnings and successful customer service due to their ongoing ability to satisfy needs via the Internet. A fourth advantage e-commerce presents is lower transaction costs. The reason for this is because e-commerce employs an automated order tracking and billing system, therefore, allowing consumers to oversee the entire business cycle from ordering, building, shipping, etc. For example, Dell tracks each computer through the entire manufacturing and shipping process, thus, allowing customer to see exactly where their order is at any given time

The most attractive advantages of online shopping include: Purchase with almost anytime; receive a lot of information at the same time; without the expense of renting the physical store and hiring employees, the price may be cheaper; to marketing economy, this new mode of shopping can lead to a more efficient resource using; online shopping benefits in shorting time and space resources. It’s a business occurs in virtual.

E-business uses the digital technology to optimize the business activities of organization in order to increase the efficiency and effectiveness of operation and gain competitive advantages. E-business provides the solution that allows the organization to instantly share database, information of products and services, financial figures and data and nearly anything else that the organization may need to operate the business activities effectively and efficiently (Nguyen, 2013). E-commerce which is the abbreviation of electronic commerce is the subset of e-business. It focuses on the online transaction which includes selling of products or service by using computer network, primarily the Internet.

Nonetheless, as compared to spending on petrol and transportation, e-commerce is actually more cost saving. The transportation fee saved up by shopping online can be used to buy extra items while being charged the same shipping fees. Some e-commercial businesses even provide free delivery and some would waive off shipping fees when customers spend more than a certain amount. Besides avoiding spending on petrol and transportation, e-shoppers can also avoid the hassle of finding parking. They can ‘shop’ leisurely at home in their own time without the constant hammering of salespersons to look for the cheapest deal in

E-commerce has indeed revolutionized the world, and some of its benefits include access 24-hour operations, providing access to a global market, the removal of the middleman, provides a level playing field, reduces marketing costs,

Firstly, e-commerce websites are not limited by the geographical area that they can service, therefore the whole world is at their playground which is a massive positive in terms of increasing their market. Another intelligible positives of e-commerce is the reduction in costs. E-commerce bring about lower costs in advertising and marketing, billing, payments and other operational processes. Moreover, it isn’t necessary to invest in real estates since an e-commerce merchant demands no key physical location. Secondly, an e-commerce retail trader has the ability to access information about their customer’s buying habits by making use of the information they provide in the registration form. They can also gain access to information by placing cookies on the customer’s computer. They can then use this to communicate relevant information. For e.g, if people want a

that govern market transactions, such as issues related to contract law, dispute resolution, and intellectual property protection, and provides mechanisms for their enforcement. In addition, the dynamics of electronic markets may raise certain antitrust issues. For example, there are large economies of scale in distribution, as a single

problem for customers. When buying a product, the customer is able to see it, feel it, and