Traditional Retailers vs Online Retailers

Within any successful team, you will find leaders, it need not be the manager, and it doesn’t have to be the same person all the time, you only have to look at any successful sports team to see that there are numerous leaders and within the team each person knows the role they have to perform at any set moment and can change as the situation needs. This has been well explained in the Belbin Team Architecture.

the position of market leader in this segment, dominating it by its organization, knowledge of the market and superior business model, focused specifically on online retailing. It is possible, however, that its competitors will invest heavily in the online segment and catch up with the market leader. Furthermore, such trends as slow food and ecological concerns may impact on the company's businesses model. They are particularly strong among the urban, well educated and affluent customers. It is dangerous because they are biggest spenders as well as enthusiastic users of internet and possibilities offered by it. Loosing them may disproportionately hurt company's profits and its market position.

I decided to use the FTI consulting Inc firm to help you understand how this FTI consulting Inc helps other businesses and small owners to create a successful online retail marketing business. The FTI will illustrate through this research how to successfully market your product online. Keep in mind, that FTI is one of many firms that can help you to make your online store a success story and that there are many ways to go about marketing your company online. I choose this FTI consulting firm, because they know how to navigate a company’s product into the online marketing world. They will help us to understand how to not only get your successful product online but how to expand your company to other medias online. What I like about this FTI firm is that they will illustrate the advantages and disadvantages as well showing you what you need to do to become one of the successful company’s online. The greatest part of online retail store is that anyone can become an online retail owner if they follow the necessary steps outline in this report and to use the FTI consulting firms’ strategies to become successful in operating an online retail store. In addition, the BigCommerce firm owned by Mitchell Harper, and Eddie Manchaalani will help anyone who is serious about starting an online company regardless of your experience and knowledge of business background.

• It’s important for customer to easily utilize and interact with the retail system online. !

Online commerce was introduced to consumers in the mid-1990’s, and in the years since, it has grown exponentially. It started out virtually nonexistent and has become a multi-billion dollar industry. Nearly every retail sector has entered online commerce; clothing, electronics, home, health and grooming items, even food and groceries are starting to gain traction online. Online commerce sites rival traditional brick and mortar stores such as Walmart and Target, as well as other big-box stores. As online retailers such as Amazon continue to expand, many brick and mortar stores have been making their way online, indicative of an increasing movement towards online commerce. With more than 80% of the online population having made an online

Macy’s department store, like many brick and mortar stores, is experience a decline in sales and is forced to look at ways to turn the tables. In Macy’s anticipation of the online shopping trend as wells as the trend for customer loyalty programs, Macy’s is planning (expecting trends and deciding the best plan to achieve goals) a course of action that they hope will turn the decline around. Part of Macy’s plan is to make a change in management. By hiring E-Bay’s vice president, Hale Lawton, into the role of CEO of Bloomindales, Macy’s hope is bringing Lawton’s expertise in e-commerce to the company. With Lawton’s knowledge and experience in managing (planning, organizing, and leading) e-commerce, Macy’s goal is to the move business to

Online purchasing is becoming more and more practical thing for contemporary customer. It is explained by high internet penetration in every country, lower cost than in retail network, door to door delivery. Internet plays an important role nowadays; therefore it creates a new market, which sometimes is quite difficult to measure. Online shopping is different from the B&M shopping due to the fact that there is no physical presence of goods, from other standpoint internet is able to sell way more services and motivation and decision making process directly connected to the feedbacks.

The development of the Internet and more specifically the business website has seen brand recognition by consumers escalate to never before seen heights. Because of this brand recognition, it has become important for businesses to design their websites to reflect their overall marketing strategies. This is especially important in the retail world. All retail businesses have a similar overall marketing strategy of generating sales and retaining the customer for future sales. Most of the retail giants still greatly rely on the success of their brick and mortar stores to turn a profit. However, internet sales for these brick and mortar stores have increasingly risen over the last few years to compete with the retail stores like Amazon that are strictly internet based businesses. Brick and mortar retail stores, such as Walmart, Target, Kmart, and Nordstrom, have each designed their websites to reflect the overall retail marketing strategy as well as the individual marketing strategies that have made their brick and mortar businesses successful.

Given your remote and industry environement analyses and your customer and market anaylsis are you able to assess the basis of competition in the industry? What are the key factors that are critical for the organisation to so well in order to be successful? Are there any strategic groups that organsaitions in the industry compete in? Analyse the competitors if mentioned in the article.

Leaders and managers must understand what type of group they are working with or putting together. When properly putting together a team, it can produce a high performing team. Every member on the team should be engaged in tasks and goal-setting in order to have a high-performing team. Teams are very open with communication and encourage creativity. Team members are known to be interdependent.

Prior to the new millennia, America was used to doing business the conventional way, through means such as family owned businesses which are sometimes referred to as “mom and pops” types of stores. Brick and mortar type stores, and other small businesses that seemed to flourish. Corporations were also on the rise, but people in small businesses were able to make a fair profit for their product without being undercut by a new major competitor to the market; the internet. When the internet and e-commerce came into picture in the mid 2000’s, small businesses were still at a profit in their businesses and did not pay much attention to what would soon serve as their biggest nightmare.

According to Turban and King (2003), internet technology renders retailers an additional channel for branding, transactions and customer relationship management, the adaptation of which may drive down retailers’ transaction costs, and ensuring faster and higher quality of customer interactions, resulting in enlarging the existing markets and consumer base. M&S realizes this and have tried to sell clothing via high street stores as well as via internet though they have experienced cost cutting, rationalisation and management changes in order to revive their business in recent years. Internet technology might enable sustainable competitive advantage, but problems remain on how to physically organize their online retail operations.

The presence of strong as well as effective leadership in today’s organization imposes a great responsibility to the organization’s team and management networks as leadership implies the overall capacity of the organization’s performance like for instance, in terms of operations and research development. It can be said that Amazon’s resources and capabilities can be divided in the management of the company specifically their leader which is Bezos, the ability of the management to effectively use strategic supply chain management and aligning it with their business process and information technology, their competitive advantage in the online market, and the financial resources that it gains through its successful approaches.

Without a doubt, a team must have a common objective, clear roles and goals, and resources (Arnold 1996). A team member is usually chosen based on his or her expertise, qualities, and what he or she can provide the team. Selecting the right team member is important because you always want someone who is reliable and someone who has good ideas and suggestions that can be brought to the group. A team member that can work well within a group and that does not get offended easily, for instance if their idea is not used, even if it was a very good one, is an effective team member.

Building and leading a high performing team takes planning. In order to develop a successful team, a good leader must first have a reasonable and concrete expectation of the end goal as well as a solid understanding of the teams components. Once the team is formed, in order for the leader to successfully successfully guide his or her team, an environment of trust must be built, adequate resources must be supplied, timely feedback supplied, and positive reinforcement paired with recognition distributed. These are things that I learned along the way in my experiences as a manager in my various careers. I saw what worked for my managers, and what backfired. I tried to apply those in practice, and made many mistakes along the way. The keys are to determine what defines a high performing team, and to lead rather than direct.