Traditional Sales And The Content Marketing Funnel

In contrast to both there is Sales Orientation, (Dunnett, 2014) which would be defined as focusing on the selling of the product. This prioritizes the selling of the product above the customers’ satisfaction. This orientation relies on the sales team in the pushing of the product or service using aggressive sales techniques to achieve high profits. Here the assumption that sale prices that are high in value equate to substantial profit. In comparison with customer orientated corporations where the customers’ needs and wants are met, the firm will focuses a lot less on the satisfaction of the customer as it is presumed that high value equals satisfaction. So the customer will get high value but that might not necessarily be what the customer is looking for. This is where the sales teams’ responsibility lies; they need to sell using aggressive sales techniques. Cold calling about PPI (PPICLAIMSADVICE, 2014) claims would be an example where a service is promoted for free to claim money for you, the value lies in the fact it’s free but it’s a service not many people need. If they fail to see what the customer wants it’ll in the long term ultimately lead to customer dissatisfaction, loss of customer, loss of profit, and Leading the firm ultimately to bankruptcy.

4. How do digital marketing, social media and content marketing used together to drive consumer behaviour?

Q#1 Marketing has been described as being both an "art" and a "science." Discuss the differences and similarities between these two marketing thrusts. Provide your theoretical response and a "real-life" example where you have seen both processes work effectively at creating customer value and loyalty

In reviewing Ziglar On Selling: The Ultimate Handbook for the Complete Sales Professional, many lessons were learned that range from maintaining balance in one’s life to the importance of building trustful relationships. As per the advice of Ziglar, a “pretest” and “posttest” were taken that produced scores of 90 and 100, which means the lessons learned had an important impact on this writer (Ziglar 1991, xi-324). Subsequently, building a list of customers (especially “female customers” who hold the majority of “spending power”) requires that the salesperson establish a “network” based on “centers of influence,” in which sales are made using the “radiation method” combined with “technology” (Ziglar 1991, 1-48). Of course, accomplishing this requires that the salesperson establish “trust and dependability” among his or her customers through the use of “active listening skills,” “Communication, Observation, and Dedication” (Ziglar 1991, 1-48). However, becoming successful in these aforementioned skills mandates the reduction of “call reluctance anxiety,” which means lessening the “anxiety of financial burdens” combined with projecting a positive transference of feeling to the customer (Ziglar 1991, 1-69). In essence, this process entails helping others “get what they want” by completing the following sales process: 1) “Prospecting,” 2) “qualifying,” 3) setting “appointments,” and 4) “closing the sale” (Ziglar 1991, 49-69). At the same time,

An understanding of what customers need and value is central to marketing. Creating a marketing strategy and selecting the right marketing strategy will allow the firm to get the data on the right target. After finding the target market the firm can set up the marketing mix. Product, place, promotion and price all are essential to directing the firm to sell the product. The customer is not a part of the marketing mix because the customer should be the target of the marketing mix. Understanding what they customer needs and want will help improve the product and

A sales culture within any organization is defined based on the predetermined strategic objectives. A good sales culture will promote customer-company relationship hence creating brand loyalty effective for business growth. An organization that lacks an effective sales culture will always have increased customer complaints and lower sales performance. A company's sales culture is directed at driving the thinking efforts towards customer success. It calls for the instigation of an effective sales force that would improve the communication and at the same time ensure the company meets its goals and

Sales- Being the most crucial and beneficial part of any brand, sales needs to be managed by hitting the right target of customers

Marketing organizations provide their sales staff with large amounts of sales support including brochures, research reports, computer programs and many other forms of informational material. Personal selling stimulates demand. Sales professional role is to convince customers to make a purchase. Finally personal selling is used to reinforce the brand. Most personal selling is intended to build long-term relationships with customers. A strong relationship can only be built over time and requires regular communication with a customer. Meeting with customers on a regular basis allows salespeople to repeatedly discuss their company’s products and by doing so helps strengthen customers’ knowledge of what the company has to offer [www.marketingpower.com].

What do you see as the major differences between business marketing and consumer marketing? Which of these differences do you believe are the most important? Support your position with reference to an example of a company chosen from one of the following industries:

In the past, salesperson would go from door to door attempting to persuade customers to buy his products. A salesperson uses tactics to win over the customers or to increase dealer satisfaction. Persuasion is short-term action plan flowing from the strategy. A salesperson had to be good at tactics if he wanted to succeed. A salesperson is a changed agent in the market, (Noon, 2016, para 2). He is who introduces new products ideas and influences the life-styles and consumption patterns by making new products and services available and influencing opinion leaders to accept them. The role of a salesperson today is more

Sales are the name of the game if you run your own business. But being good at selling is rarely the reason that the entrepreneurs get started the first place-passion; expertise and the desire to be your own boss are the main drivers. The truth is that selling is often one of the difficult aspects of the job for small business owners. Having sales strategy will help to focus the attention and ensure that organization can make the most of the every opportunity. Improving sales starts with having confidence and what company have to offer and understands the needs of the customer. This applies to selling products to wide customer base or pitching the key contracts in nearby sector. Having a plan is essential the organization will need to identify prospectus, create sales forecast, generate leads and convert those leads in to sales. If the organization rely on few key customer, it’s worth brushing up on the sales executives presentations and negotiation skills and also need to master the art of networking to make new connection.

It’s a well known fact that technology has changed our lives; it has influenced our lives and our influencing behavior towards others. But in case of marketing, it’s the same old wine in new bottle means doing the same advertising using new and popular tools among society. The typical and traditional definition of marketing is the act of promotion and sale of some product and services and the best referred concept to describe the marketing business is “funnel” concept which describes the methods of attracting new prospects and eventually converting them into potential customers.

We’re going to discuss seven basic suggestions for dealing with sales and marketing funnel issues, and recommend some tools to help you streamline and improve your own conversion process. With just a bit of patience and some attention to the finer details, you’ll have your conversion process humming along like a well-oiled machine in no time.

Our sales process must be followed closely and all progress will be monitored, tracked, and evaluated on a regular basis by the sales manager. The key to our sales process will begin with our sales people becoming experts on all the products and services that we offer. Once that has been accomplished, our sales people will concentrate on prospecting and developing leads which will eventually lead to the selling of goods. Once a salesperson has become familiar with a client’s needs, they must best match them with the appropriate products. To do that, our marketing department has developed a plethora of material in which to engage the client and help make their purchasing decisions easier. Once a salesperson has obtained interest from a prospect, they will begin the next phase of the selling process.

In industrial marketing, personal selling through company’s sales persons is a major toll of communication as compared to consumer marketing’s focus on advertising and sales promotion. The reasons for this is seen in the nature of cutomer’s buying decision process and also the buyer seller relationship.