Traditional Travel Agents vs Online Travel Agents

Travelodge should must make some party place and function rooms. More permanent workers should be collected and hire more marketing experts. With various offers the promotion and advertising is needed. And as being responsible of their workers, Travelodge must fight against the changing rules and regulation. And being in Growth stage, the right place must be filled with Travelodge with proper plan.

In this section I will explain the different development in the tourism industry since the 1960’s and what the effect it has on the travel industry.

The company is in the midst of revaluating their business structure and is considering adding real adventure holiday package in the remote regions of the world. The company has realised declining revenues due to recession and is looking for opportunities to explore new markets. The problems currently impacting this company are, declining revenues, focus on luxury holidays package geared towards age group of 40-60, lack of digital marketing techniques, dated information system, and staff that is not receptive of technological changes.

Within travel and tourism inbound and domestic tourism are frequently changing, there are many internal and external factors which have a major impact and contribute to these changes. In this assignment I am going to analyse 3 internal and 3 external factors which affect the travel and tourism industry.

I am sorry to say that there is much hard work for little benefit. Don't get me wrong, in my 20+ year career I have had the opportunity to travel to incredible destinations and I wouldn't trade my career as a travel agent or working in the travel industry for anything. The biggest reward for me is making someone's dream trip come to fruition. In an industry that is challenged by the Internet, it is imperative for anyone who wants to be a travel agent to be well versed in geography, up to date on current events and sensitive to the diverse cultures of the countries that your clients are interested in traveling to. A travel agent on top of their game possess the ability to address the distinct needs of each customer and delivers high quality responsive service. Without this ability, the travel agent loses to the internet every time. The Internet is a powerful tool and can make researching a destination quick and easy. Can a client go to the Internet and access the same information that you can? Most definitely. So you ask, how can a travel agent be competitive? The key to this is service. Most travelers are not interested in booking their dream vacation through an entity that is intangible. Basically, they want someone who they can rely on and hold their hand through the entire process. The following information can help you understand what it takes to be a great travel agent. A good travel agent learns the ins and outs of the industry. This means understanding every component that goes into a travel package such as air, hotel, car, transfers, tours, etc. Learn the industry lingo. Understand the difference between an FIT and an escorted tour. Knowing what resources to use and getting the information quickly to your client will give them the confidence that they have made the right choice in coming to you to

When Internet was introduced in the 1990s, STA Travel experienced an increase in competitors as the Internet was predicted to account for more bookings than offline alternatives. In an effort to respond to the technological

This marketing plan will aim to increase market share by five percent over the next year by targeting first-time visitors to Australia/Queensland in advertisement and promotional materials through a business-to-business campaign, focusing on travel agents and other third-party international booking agents. Targeting these international sellers through the use of more recently established information and communications technologies will produce a cost savings for the company and has been demonstrated as

As the economy develops, the individualized and diversified demand of tourists is growing. Tourism consumers in different regions, their needs and desires are vastly different, and also change with the change of environmental factors. Travel agencies highlight the characteristics of market positioning, emphasizing the differences, and establish

The tourism industry is complex and it offers different services and products. One of its major services are tour operators, for

The success in the travel industry depends on the knowledge of the changing trend and maintaining pace with it. The company needs to respond to all technological changes with equivalent measures in order to be in line or even surpass its competitors. Focusing on the users’ and customers’ preferences, wishes, and fears, TripAdvisor will be able to enlarge its brand awareness and hence gain brand loyalty. This will be contributing to the company’s

Emergence of these small firms may come up with policies that may to some extent attract some customers who in the long run would defect from Travelodge. Every customer is very important, and loss of one would mean that all could also leave. It is with this respect that the firm should ensure that the policies they enact and the prices of goods and services that they offer should be favorable and more comfortable for its clients. The absence of this will make the clients have a negative view of the firm (Reis & Farole, 2012). Moreover, once a small firm emerges the consumer will prefer services from the emerging firm. In the long run, it will make Travelodge to incur losses. As a result, the whole market structure will change resulting in a competitive market structure. The consideration of a number of factors enables Travelodge to increase its market power.

The buyers of the services of travel agencies are consumers, that is, individuals and businesses. For this industry we are dealing with a small degree of concentration, due to the wide range of services.

The travel and tourism industry is one of the most important industries for the global economy, in 2012 growing faster than financial services,

Demand for professional travel planning has shown a sharp increase, even with the vast online travel options available, especially when it comes to luxury, adventure, and customized trips. Jet Set Tourism meets that demand.

The Travel and Tourism industry is still one of the largest single businesses in world commerce and its importance is widely recognized. The tourism industry is now one of the largest sectors earning foreign exchange. In the face of many benefits, many countries have started assigning due weight age to the tourism industry in their national development agenda. Tourism is an industry that operates on a massively broad scale: it embraces activities ranging from the smallest sea-side hotel; to air-lines, multi-national hotel chains and major international tour operators. Originally, non-traditional industries such as tourism emerged as a solution to strike a balance between ecology and industry