Translation Considerations And Localization Of Languages

753 Words Dec 28th, 2015 4 Pages
Translation Considerations and the Localization of Languages

Localization takes place when you adapt content to a specific location. In translation, it means that your content can be read by another in their native language with as much ease as if the information were written in that language to begin with. In other words, just translating a document does not mean that it has been localized. When it is your brand, information, or material at stake, it is important to understand the elements that separate a mere translation from the localization necessary to maximize impact with your target audience.

Some Examples of Localized Content

Understanding excellent localization may be easier with some positive examples.

Google is the search engine of choice in much of the English-speaking world. It accounts for only one percent of the search market in China, however. Baidu gives Chinese users the look and feel that they understand. Has Google given up? Hardly, they are working on improving the localization of their content.

Many television and phone manufacturers compete for the French markets. Samsung is made in Korea, but they marketed themselves according to the French tastes and desires. The manufacturer stressed the artistic design and high definition of its televisions. Their phones were tailored to the French market with apps specifically designed for the French lifestyle and location of the users. Packaging is very important to an American consumer, even with…
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