Translation Considerations And Localization Of Languages

Google as a company with its modest beginning in 1998 and its mission statement to “organize the world’s information and make it universally accessible and useful”, has grown into so much more. Google is now the most searched website and is also the most dominant search engine in many countries. Heard that even some of the Microsoft Employees prefer Google than their own search engine. This shows how popular Google is.

Cultural challenges would refer to the cultural, religious and linguistic differences, as well as social attitudes that differ the work styles and business relationships of people. What is considered extremely funny in one culture can be perceived as confusing or insulting in another. (Hill, 2013). Accurate translation of product advertisements from one language to another has to be accurate. It requires a deep understanding of the culture, customs, morals and even religious views that predominate in that country. This may force a company to hire employees that are more accustomed to these cultural and linguistic differences and set them up as a point of contact, for example, as customer support.

Samsung served as the manufacturing industry and international company analyzed. Samsung has been in business for over 70 years and manufactures products for diverse markets, including: digital media, high -tech electronics, home appliances, information technology and telecommunication. Samsung's motto is to "inspire the world and create the future" by leveraging three key strengths: new technology, innovative products and creative solutions.

Google should definitely continue operations in China, even if it means limiting the amount of information that is disseminated to Google China. While filtering information is the opposite of everything Google stands for, Google can still disseminate information to the Chinese public while abiding by the information laws set up by the

In “Lost in Translation,” Lera Boroditsky writes to people within businesses or people who are wanting to invest in companies that work with other countries. The audience for her article is for designated for people who are interested in reading The Wall Street Journal, but within The Wall Street Journal it is directed mainly towards people that run a business. Boroditsky wrote this to express that language is important no matter what. She shares with the reader her views on the matter because her research has helped her realize that language has a big effect on people. Telling people about her research is beneficial and gives people an inside scoop on what happens around the world. Lera Boroditsky demonstrates her credibility to her

Some search engines allow others to limit their search, while google does not allow this option, making us more prone to getting answers we do not want. Regarding this, Google is not the most reliable search engine on the web, allowing it as well as other search engines to be misinterpreted. As most people say that google's tremendous success is due to it being the best around, it is proven to be otherwise. In 2007, Bing was at the top of the list, soon to be the largest search engine in the world. However, Google was made and surpassed Bing after only a few months of business. Regarding this, it made Google even more popular, sending the humanity's knowledge level down the drain. For example, when mcdonald's surpassed burgerking, burgerking became less popular. Due to this being, it is simply the world of

Due to the increased competition from Yahoo and Microsoft, it has posed a great threat to Google Company. Entry of such like companies in the market has been relatively easy and even offering similar services to the consumers is no longer a problem as unlike a while back, technology has greatly improved. With an improvement in technology, creating sites that help people access information from the internet has been quite cheap and all it calls for is the creativity of a company. Google, however, has been able to remain at the top of the chart. They have been able to come up with a user-friendly search engine for their clients, one that is easy to understand as well as easy to use. Also, Google has been able to cut on cost as they are able to create web pages using UNIX web servers which are relatively cheap. This makes it possible for them to minimize the cost of input and hence maximizing their profit margins. This makes it possible for them to hire qualified personnel, offer quality services, advertise their products, and even offer promotions, helping them overcome the competition in the market structure.

Samsung Electronics UK Limited is a subsidiary of Samsung Electronics. It manufactures, and distributes mobile devices to retailers in different parts of the country. It also manufactures and distributes audiovisuals products, computer-related products, cameras, home appliances

I found your course of action that suggested Google partner up with the other search engines in China as a good possible course of action since Google wishes to remain in China. Additionally, I found that your biblical reference related to your course of action remarkably.

SAMSUNG Electronics Co. is a South Korean multinational electronic information technology company having headquarter in South Korea. Samsung Electronics is the world’s larger mobile phone maker and world’s second larger semiconductor chip-maker.

Soon after my birth, overwhelmed by their work schedule, my parents reluctantly sent me to China to live with my grandparents. At age four, I came back speaking only Chinese.

By the end of 2012, Samsung electronics become the largest producer of televisions and mobile phone. In order to achieve the success and the dramatic rise in consumer electronics sector, the company initiated new methods to innovate and create high quality products .

Google entered China in 2006 with high hopes of taking over the Chinese internet market. In order to become a major player for internet search engines in China, however, they had buckled and filtered search results according to the Chinese government. When Google.cn was launched, a loud public outcry over its giving in to the Chinese government on censoring and filtering search engine results, the company faced a communications crisis. Since Google had always been known for its free thinking, this seemed a vast contradiction. From a communications standpoint, Google’s greatest vulnerability in this crisis lay with a tarnished public image.

Company Background: Samsung is a South Korean multinational company those starting its business as a small trading company and right now becoming world largest corporation. The company deals with its business in several sectors such as advance technology, finance, petrochemical, semiconductors, plant construction, skyscraper, medicine, fashion, hotels, chemical and others. The company was established in 1969 in Suwon, South Korea and known globally for its electronic products (Kelly, 2011). The company is manufacturing several latest technologies, electronic appliances such as mobile phones, tablets, laptops, TVs, refrigerators, air conditioners, washers and other products. The company runs its operations and sales its products in 61 countries with approx 160,000 employees in all over the world (SAMSUNG, 2014). Moreover, the company acquired the position of the world biggest IT maker in 2009 by beating the Hewlett-Packard (HP) previous leader. Its sales revenue in the segment of LCD and LED is the highest in the world. Furthermore, Samsung also becomes world leader in the segment of tablets, mobile phones and gadgets.

Baidu adopted a strategy that focuses on searches in Chinese. The company has an advantage on this as the team understood the Chinese language, culture and the operations as opposed to other overseas competitors.