Transparency Reports And Reduction Of Carbon Footprint

The technique for improving the credibility of the information comprised in CSR reports is to confirm that data adheres to established standards. There are an extensive number of standards available such as those from the Global Reporting Initiative (GRI), World Business Council for Sustainable Development (WBCSD) and the Business in the Community (BITC). Qantas should choose to follow the GRI framework as 80% of reporting organisations follow their Sustainability Reporting Guidelines. The guidelines are created to be flexible and applicable across organisation type, region and sector. General transparency of the CSR report can also be increased thanks to GRI. Qantas must fully disclose all relevant GRI indicators to make a more comprehensible and credible CSR report. The stakeholders can also value the comparability of the report as GRI allows the data to be objectively compared to the sustainability performance of other

Going “Green” is a trendy topic and is growing around the world. There are many proven facts showing that reducing emissions, waste, and gas help the environment, but the question remains to companies if they should take action to help the environment within their company. Will this help organizations with their overall success or will the cost of implementing environmentally friendly policies outweigh the organizations profits?

This report examines the new world of sustainability reporting, and the complex web of stakeholders. It focuses particularly on the demands for new kinds of transparency which serve the interests of the environment and society.

Many firms are learning that being environmentally friendly and sustainable has numerous benefits. (O.C Ferrell, Fraedrich, Ferrell, 2015). This could enable them to increase goodwill from various stakeholders and also save money in the long term. This will mean that they are being more efficient and less wasteful of resources, which will enable them to be more competitive by satisfying stakeholders. The CEO of

or so many years our society has been thinking of forming new creative and innovative businesses, which would be more environmental and customer friendly. Nowadays a large number of different companies follow the social, ethical, as well as moral consequences when it comes to their decision making. One of the relatively new concepts involving economic and social concerns is Corporate Social Responsibility. Many of us apply this approach not only at work, but also in everyday life without even recognizing.

It provides the stakeholders’ of a particular organization with information regarding their business activities such as its “impacts on the economic” factors of society, “environment” and “social community” (Carlon 2016). Companies often choose to supply their stakeholders with a sustainability report as its main purpose is to “improve internal processes, engage stakeholders and persuade investors” (Wikipedia 2016) which will in turn build the company’s overall success. This means that it could result in more efficient operations, attract and obtain potential employees, expand the size of its current target market and appeal to prospective investors.

AT&T is already doing well, in the way of sustainable business practices. In the 2014 annual report, various sustainable community, technology, and environmental advances were mentioned. It appears that AT&T is on its way to sustainable reporting already. There are multiple functional changes that can occur in order for AT&T to improve their sustainability. Global reporting lists environmental, social, and economic impacts as the key aspects to identify in sustainability reporting. AT&T also should list the ways in which its technology is helping sustainable living because they are a technology based company; therefore, appealing to their stakeholders and illustrating how their technological advances help the world.

As we have seen an increase in awareness around sustainability and climate change, with the help of Al Gore’s Inconvenient Truth documentary in 2006, we see organizations moving towards mitigating the effects of climate change in various ways (Al Gore, n.d). As this corporate social responsibility has become more prevalent, organizations are now pushing their green agenda by publishing sustainability reports, doing mass marketing and implementing sustainable business practices to portray the image that they too are working towards protecting the earth’s natural environment all the while focusing on their underlying goal of selling their products and

Melting glaciers, depleting water resources and decreasing air quality needs immediate attention. Everyone needs air and water to survive. Business started practicing sustainable accounting in mid-70. This practice discloses non-financial and financial information related to the business activities that has direct impact on society and its environment (air, water, people etc.). Companies use triple bottom line method to calculate the impact of business activities on society and based on these calculation companies makes policies which make its operation more ecologically and socially

[6] A. J. East, "What is a Carbon Footprint? An overview of definitions and methodologies,"

According to the relevant analysis, a couple of recommendations been derived in relevance to legitimize corporate social and environmental disclosures via social contract and natural rights. Each government plays a vital role around the globe in producing effective elements on policies and regulation to promote an eco-friendly environment and efficient way of using resources.

Companies today are heavily influenced by the demands of customers and stakeholders. Corporate social responsibility (CSR) refers to the social and environmental responsibility policies and practices developed by an organization to increase its positive influence and reduce its negative activity towards society (Parks, 2008). The business approach and corporate philosophy of an organization is easily altered due to economic pressures, technological improvement and stakeholder needs and demands. "Going green" or being eco-friendly is one such demand. Environmental and sustainability concerns originate most often from governments, consumer activists, and the general public (Schlosser, 2008). Thus, organizations must implement sustainability into daily practices. In addition, sustainability alters the nature of competition and drives companies to think differently about products, processes, and technologies (Parks, 2008).

is a publicly traded company; the company first started trading its stock on May 4, 1984 on NASDAQ. This means that the company possesses a high level of reporting standards to shareholders and the general public. However, the company does not engage specifically in any form corporate responsibility reporting and does not publish any form of sustainability or CSR reports. The company does not show any awareness of CSR activities and measures

A bid to render transparency a ‘key aspect of the responsible sourcing strategy’ will require improving the assessment and reporting aspects of CSR initiatives (Ley, 2017). As a result, this will necessitate investing in analytics professionals/software and digital reporting tools necessary to render a fair assessment of its CSR progress.

ISO 9001 is a Quality management standard which is recognised internationally and used by organizations worldwide. It can be used by business of all sizes, it provides an effective quality management system. It was first published in 1987 (updated 1994, 2000, 2008). The latest version was published in 2015. This replaces all the previous editions. (Praxiom Group 2014)