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Essay on Trap-Ease America: the Big Cheese of Mousetraps

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Trap-Ease America: The Big Cheese of Mousetraps

1. Martha and the Trap-Ease America investors believe they face a once-in-a-lifetime opportunity. What information do they need to evaluate this opportunity?
The information they need to evaluate this opportunity is their market share compare to the whole mousetrap market. They can also scope down and use the following information:
-Check whether their marking plan is efficient and effective.
-Check with retailer and distributors whether sales are increasing or not. They might need to conduct a research to evaluate bottom line reasons of decreasing in sales.
-Monitor their customers, competitors, and suppliers. They could evaluate the competitors in terms of their marketing mix and …show more content…

She could focus on women in general as well (such as working women, single women, house wives, etc.). Other market segments that the company could target are men since come household issue men are decision makers. In addition, this product can be used in food service industry such as restaurant, hotel, pest control companies, and other commercial businesses (not only for household), or even ranchers who originally invented this product. Re-useable feature of Trap-Ease can also be used to target environmentalists. For those who love animals, they could be target market for Trap-Ease since it is not harmful to pets.

3. How has the company positioned the Trap-Ease for the chosen target market?
The company has positioned the Trap-Ease to be more effective compared with traditional spring-loaded traps or poisons. Consumer could use it safely and easily with no risk of catching their fingers while loading it. It posed no injury or poisoning threat to children or pets. The Trap-Ease created no clean-up problem and no unpleasant mess. The user could reuse the trap or simply throw it away.

Could it position the product in other way?
Yes, the company should connect these features of the mousetrap with the wants of their target customer. They should position it in a way that the customer will be willing and able to buy it, in order to generate a larger demand. Trap-Ease could spend more money in advertising promoting good quality trap with a

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