Travel Agency

1721 Words7 Pages
Chapter 1

Introduction

Hospitality Industry is dynamically growing in the recent years, not only in the number of tourist but also the number of it’s different fields. One of these is the expansion of Travel Agencies. Travel Agency is one of the service intensive industries and indispensible among the tourism business. But what is the specific role of travel agency in the hospitality industry and how does it affect the whole industry.

Travel Agency is defined as a retail business selling travel-related products and services to customers on behalf of suppliers such as airlines, car rentals, cruise lines, hotels, sight-seeing tours and package holidays. When we say Travel Agency they are the one who can assist you in planning your trip
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To the Travel Agencies- This research will help to promote Travel Agency as the readers become aware of the important role of it in the Hospitality Industry.

To future researcher. The proposed study will benefits and help the future researcher as their guide. The study can also open in development of this study.

To the Tourism Industry- The result of this study can provide recommendations on how to evaluate the performance of a certain Travel Agency in accordance to marketing the tourism industry.

Statement of the Problem:
This research intends to investigate the role of a Travel Agency in the Tourism Industry. 1. What are the characteristics of a travel agency. 2. How does a travel agency helps in marketing the tourism industry. 3. How does tourism Industry depend on travel agency. 4. Which aspect of tourism industry and travel agency do they relate to each other. 5. What is the advantage of booking in a Travel Agency compare to online-booking.

Conceptual Framework

I named this Conceptual Framework as the “The Descriptive Concept”. This research will show the characteristics, benefits, and the importance of a Travel Agency; it’s performance in the previous 5 years within the area of Malolos; it’s competitors and threats; and will also show how the Tourism Industry will become if without Travel Agecies. This facts will show us the significant role of the Travel
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