Travelworth's Adventurous Young Adult Brands Skibright and Sunsport: Marketing Mix

Majority of the tour operators are a niche market where one of the tour operator is not. As seen on the map, Topdeck, Contiki, STA Travel Australia and Viator is targeted to a specific age group. Topdeck is targeted to ages between 18 to 30 year olds, Contiki is targeted to ages between 18 to 35 year olds, STA Travel Australia is targeted to under the age of 26 and Viator is targeted to ages between 13 to 72 year olds. Travelmarvel is targeted to everyone with a higher status because majority of the people who takes Travelmarvel is around the age 55+ and their income is stable. Also this tour operator has a great image and reviews hence people will take it. Whereas, the other four tour operators are budget friendly since it is targeted to young adults where they may be still studying and paying their education

Marriott decided to enhance travelers’ value by segmenting the market and then targeting selected segments, each with a different brand. Then as now, Marriott was the flagship brand. Each new brand would support Marriott’s overall brand identity — a commitment to superior customer service — and train employees to have a passion for service.

This report will be providing a detailed analysis of the existing Budget Hotel market, and how to improve the competiveness of the Travelodge UK, the second largest Budget Hotel chain in the United Kingdom, Second Premier Inn. This report will contain the following, a profile of the organisation’s current target market, which will include demographic, psychographic, geographic and behavioural variables. That will then be followed by a well-referenced and well-researched PEST analysis that will highlight the most important and relevant factors that could have an impact on the business. Once the pest analysis has been completed, the report will be concluded by recommended changes to the marketing

* Distinctiveness of cruise experience: Cruising is perceived as a more expensive vacation alternative compared to land-based trips, however there is a strong belief among consumers that cruising offers high value for the price consumers pay. Cruising is looked at a full package by offering bundles of travel packages including airfare, dining, itineraries, resort stay, and multiple other amenities. Therefore, a cruise offers a distinctive type of experience that most consumers would choose over various other traveling substitutes. (UCLIA)

In today’s market whether it is shopping for a vacation spot or purchasing tangible goods the consumer is one thing that never changes. Research tends to support brand equity and brand loyalty. In choosing a vacation, spot customer not only wants the facility to meet their needs they want it to exceed their expectations, none the less for the best price. Branding within the hotel industry is no different. Consumers look for key risks, perceived benefits and costs when making their purchases. Through all the ways, that tourist can book hotels and read prior reviews on where they are, going to stay the decision is, usually, made before the trip. With the case of Peaceful Rest Motor Lodge, there are

In recent years there has been a dramatic growth in tennis participation in the United States. This growth has led to a larger market for the tennis industry to promote their products to and increasing research into how to appropriately market said products so that they can reach the maximum audience. With the increase in tennis participation, industry leaders like Prince Sports have used targeted marketing to address the needs of separate portions of the prospective market. As well as utilizing technological innovations and

Village Roadshow’s marketing team focuses on domestic clientele. An analysis of the current conditions reveals a fluctuation and overall decline in the international visitation to the Gold Coast Region. There has been a slight increase in international visitors in the last three years with the dominant international source marketing being China and New Zealand, however the domestic visitation is still approximately four times larger than the international tourist numbers.

Many travel articles are presented in today’s media varying relative to their target audiences thus, there objectives to entertain, inform or sell holiday destinations. While Men’s Health and Gourmet Traveler share the similarity of having travel articles, their objectives vary relative to their target audiences. Men’s Health’s India article (June 2008) by Dugald Jellie is male orientated, for ages from mid-twenties to early forties, relatable to men with active and adventurous lifestyles. Readers can afford eight dollars ninety-nine per month on this item, however, does not categories them as wealthy. Alternatively, Gourmet Traveler’s Into the Wild article (October 2008) by Michelle Rowe is not gender orientated, for ages from twenty five

The team gathered a wealth of information about the products strengths and weaknesses, but lacked important consumer­brand relationship information. Supplementing the Consumer Insight Team research with the Usage and Attitude Study provided a well rounded customer understanding.

• Evaluating all current and future purchasing policies and practices across the brands to ensure that the range of products placed in hotels not only enhance the guest experience but drive value for owners while supporting the company's overall

Sports’ marketing is becoming more readily known as the vehicle that drives the sports business to success. It is “orientated toward consumers and about thinking, deciding and acting in terms of the final consumer. You have to know who your consumers are, what they want and need and use this effectively as a sports marketer orientating the drive more toward the market, not the product (Sports Marketing: The motor that drives the sports business

1. Brand awareness – being a newcomer in the market will create difficulty in gaining acknowledgement; however, I feel we have a terrific product and a solid business model that will eventually speak for itself.

The luxury and destinations segments are similar in that both of them target the upper class or those with healthy disposable incomes including retirees that are at a stage in their lifecycle allowing them to take longer, exclusive cruises often. People on these cruises demand the finest quality in all respects. A formal atmosphere with refined white glove service, along with personalized service accounts for value and satisfaction. Psychologically, these users are above all and deserve the best of the best. Therefore, their lifestyles allow them to be regular and heavy users of cruise vacations. Based on their preference, it can be assumed that these segments are hard core or split loyal to the brands they choose because their attitudes are very enthusiastic towards the type of experience they expect and may be hostile towards anything less. The type of ship is small for both segments, representing the small percentage of the market occupied. Therefore, little priority should be placed on targeting these segments. Users that decide to buy this cruise package will be for the sole psychographic reason of social status to

The essay is based on case that is titled “marketing sports equipment”. Outlined within the essay are three target markets, the consumer sales promotion that should be offered for each, most effective and non-effective media platforms for the target market, and the recommended partners.

XYZ analyzed available market research data to identify target segments that would be profitable and fit with our strategy. As a result, we identified three initial target markets – the Cost Cutter, Workhorse, and Traveler. Use patterns and demand data for these customer segments are shown in Appendix A.