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Trayvon Martin Case Analysis

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Until February 2012, many Americans most likely had most likely never heard of Sanford, Florida. Even in the immediate aftermath of the shooting of Trayvon Martin by George Zimmerman on February 26, media attention was mostly contained to the local area (Banesh, 2014). Although Martin’s family contacted civil rights attorney Ben Crump two days after Martin’s death, it was not until March 5, 2012 that Crump and his partner contacted a publicist to develop a media strategy (Trotta, 2012). Two days later Reuters ran a story about the case and it was picked up by other media sources, sparking nationwide interest and igniting a media frenzy. Public opinion was fueled by the media, both traditional sources and social media alike, and battle lines

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