Trends in Healthcare Strategies

801 Words3 Pages
When considering the baby boomer generation in the United States in general and in Phoenix, AZ in particular, there are a number of trends that should be kept in mind. The health care manager who wishes to implement a health and wellness program, for example, should take into account not only the specific components that such a program might include, but also marketing concepts and trends as these relate to the health care field. Hence, various marketing trends, as suggested by authors such as Hillestad and Berkowitz (2004), should be integratively considered with specific health trends among the baby boomer generation, as suggested by Blumenthal (2011). One of the most important components of a market-based approach towards implementing health and wellness programs, according to Hillestad and Berkowitz (2004, p. 54), is determining the needs and wants of the target market. Once these have been determined, specific planning strategies should be devised in order to meet these wants and needs. In terms of health care, Blumenthal mentions that the care market is somewhat burdened by chronic conditions, especially among the baby boomer generation. One important component here is that many of these conditions are preventable. Ironically, current health technology and a focus on healthier lifestyles have created a longer life expectancy than ever before in human history. The irony is, however, that older age and less activity also means more chronic conditions. This is
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