Tri-Component Attitude Model

Considering the theoretical orientation that was most appealing, there had to be some research done about the theory. One must looks at the techniques used, the goals of the therapy conducted while using this theory, the theorist, who this theory is focused toward, as well as a great deal of other things to ensure that this theory will be a good fit. Analyizing these things can further allow one to consider their theoretical orientation and actually practicing it all while still learning will help make a deterining decision as well.

Attitudes can also arise due to observational learning, wherein people internalize the attitudes of others; passing them on from one individual to the other. Attitudes can be held implicitly and do not innately imply behavior. Often individual’s will have consideration of a ground or opinion but not act on it when the chance rises. Many factors influence whether or not attitudes will come to impact behavior.

One of the most significant and revealing aspects of your graduate education will be discerning your theoretical orientation. As your progress through your graduate training, you will take a course – or many courses – that will explain various theories, or schools of thought, in psychology. These schools of thought outline how different psychologists over the years have viewed the development of mental illnesses and how these illnesses should be treated. Your theoretical orientation is almost like your unique sense of style as a clinician. It influences the way you assess, diagnose, and treat clients. It also helps a therapist connect with like-minded clients who view the world and, therefore, change from the same perspective.

Attitude - Attitude toward a behavior is referred as an individual’s positive and negative evaluation of a relevant behavior and is composed of an individual’s salient beliefs regarding the perceived consequences of performing behavior (Ajzen, 1991, p.207).

In the journal (classical conditioning of consumer attitudes: Four experiments in an advertising context) page number 334-349, writer has stated that the behavior of a consumer is towards the product matters. (Elnora W. Stuart, 1987). And classical conditioning matters a lot. He proves by providing multiple examples.

The three types of therapies I would use in their entirety as the basis of my eclectic model would be Aaron Beck’s cognitive therapy, Carl Rogers Person Centered Therapy and Eric Berne’s transactional analysis. I will use different aspects along with concepts from all therapies that are beneficial and enjoyable to each individual client I work with. Every piece that I will or have chosen to use as an up and coming child and youth care professional I enjoy, like, have seen the benefits of or feel that it fits my personality. In addition, to hoping to attain my child and youth care diploma, I also earned my developmental service worker diploma, took a high school dual credit course for ECE and Criminal Management. In conjunction I also, took a one day course on Suicide Prevention, am a motivational speaker, a big advocate for accessibility in general and have many eclectic experiences to draw from. I see

(2006). Associative and propositional processes in evaluation: An integrative review of implicit and explicit attitude change. Psychological Bulletin, 132(1), 692-731.

The elaboration likelihood model states that persuasion can be take two different routes, central or peripheral. The central route requires a person to think critically about the argument proposed, considering both its strengths and weaknesses, then to elaborate on relevant themes. Whereas, the peripheral route does refer to the attempts at persuasion, in which the change in attitude is a result associated with positive stimuli- popularity, an attractive model or a millionaire, which could be relevant to substance of the argument. Selling products by associating them with attractive models or either by promoting that the product will result in social benefits. This is the result of peripheral attitude change techniques. Chaiken’s (1995) study is closely linked to Petty and Capioppo (1986) distinction of the central and peripheral route of processing. Whereas, Chaiken (1995) identified that people systematically consider all aspects of a message given, or people can superficially rely on a heuristic such as thinking that either longer arguments or arguments including statistical figures/facts are more true. The study suggests that people are more likely to resort to heuristic processing if the have limited time in order to process the message or if they are in a positive mood. Differences between the elaboration likelihood model and the

This essay is assessing how attiutides are changed. Attitudes are beliefs that a person holds about certain subjects that have often had an impact on them. The essay will discuss the different methods that are using by outside stimuli to attempt to change a persons pre-exisiting attitudes. As well as this it will look at the different cognitive processes that a necessary for a person to change their attitude and how strongly the attitude is held will determine how the brain process the attempts to change them. The strength of the attitude is also one of the factors for determining whether or not the attitude can be changed. There can also be conflict between the attitudes that are held and the behaviour that is shown which can have

There are three components that underlie every attitude. These are referred to the ABC’S of attitudes and consist of an affective, behavioral and cognitive component. The affective component involves our feelings and or emotions, the behavioral component is the actions and how we act, and the cognitive component consists of our thoughts and feelings (Consumer Behavior: Tripartite Model & Attitude Measurement, n.d.).

“Attitudes are positive or negative evaluations, feeling, and tendencies that individuals harbor toward objects or concepts” (Wild). As the book mentions, attitudes are similar to values, these are formed according to a culture background and varies from country to country.

Affective based attitudes are formed by observing and interacting with others through the process of associative learning, there are two different types of associative learning, implicitly through Classical conditioning or explicitly through instrumental or operant conditioning (Crisp and Turner2007).

Before trying to answer the question if attitudes predict behaviour, it is necessary to understand what does attitudes mean. This essay will first explain the definition of attitudes and behaviour. Thereafter will explain why an attitudes does not predict behaviour and then argue that occasionally an attitude can

The research in consumer behavior and psychology shows that the brand related information determines the probability if the customer will select a particular brand (Mitchell 100). Companies have learned to play with the psychology and emotions of consumers and have succeeded in attracting even those consumers that were not motivated by the traditional advertisements. Companies these days are focusing on the basic psychological principles to understand how to plan and execute the advertisement.

Consumption is a process of acquiring, using and disposing of goods and services. Emotions play a very large role in consumer behavior. This behavior and emotions are affected and created by the society and the culture in which the consumer lives. For example, an American may approach the purchase of a costly car with relatively less pressure than a person in a developing country where a car could be a high unaffordable luxury. The customer will comprehend brands, offers and the meaning of the product based on the understanding that he or she has of similar brands and their experience by analogy or by hearsay from peers and form an opinion. For example a new soft drink from Pepsi may not be very informative in its advertisement but that it is from the stable of PepsiCo makes the users of Pepsi brands take it in without much research. Such an opinion is not based mostly on the complete set of facts. Where there are many alternatives or the information is scarce the customer has to make a lot of effort or 'high effort' to reach a decision and such a situation could be a turnoff. On the other hand the customer may not be inclined to devolve deep into facts in case where the brand value is established and may make a decision on little or even sometimes no information. (Hoyer;