Trillo Apparel Company District 4 Warehouse Move

Lastly, the company suggest to expand their current inventory through increasing production and capacity. With the increase in production rate the company can gain more consumers as a whole through supply and demand. Doing this would give the company an opportunity for more exposure and perhaps better brand recognition.

• Continual improvement to the quality of its product by offering value-added initiatives such as:

Their extensive research in market trends enables them to keep a step ahead of its competitors by constantly expanding to meet consumer needs.

Our mission is to provide consumers with innovative products to increase efficiency and productivity while proving to have less impact on our environment and help our customers do so as well. We wish to prolong our current economic growth and protect our planet in the process. The integrity of our company is based on the quality of our products, our satisfied customers, the integrity and conscientiousness of our employees and our sincerity to innovative development and evolution.

As the company continues to evolve, it still stays true to its attractive qualities that have earned millions of loyal customers around the world. They have a commitment to quality. By only carrying 4000 stocked units in the warehouse, compared to 30,000 at your local super market, it can carefully choose its products. This insightful selection is based on quality, price, brand and features. Therefore, having the ability to offer the ultimate best value to its members.

Companies are continually coming out with new products; most new products are improvements of past products. However, the way a company markets a product and to whom they market the product can make a drastic difference in regards to the sales performance. Two products can be nearly identical and marketed very differently, while two products can be polar opposites and marketed almost identically. Two products that are similar but marketed differently are the iPad and the Amazon Fire tablet, and two that are different, but marketed similarly are Nike tennis shoes and Oakley sunglasses. It is important to understand how a company markets a product, but it is just as important to know why a company is marketing a product a certain way. The

products, have attracted a lot of customers throughout the world. The company has a huge

The brand seeks great opportunity to further develop the business, enhance product design as well as company’s brand image.

This gain value and addresses a key decisive achievement factor in the industry (Grant,2010). As position is important to offer convenience and a deep assortment, An extra unique intangible resource would be their brand representation and customer loyalty, this is vital since it can attract or attract consumers and it could be necessary to build the brand image .

The company aims at ensuring that they are recognized as a leading company in its industry and rise above the noise in the market that is caused by competition.

as the focal point of the marketing concept (Brassington and Pettitt 2007). This can be clearly seen in the role

order to sustain its market position, it still offers its standardized core products and benefits from its wellstructured

“Honoring the past and embracing the future”-gave them a high regard for product development and innovation in marketing.

In respect of its sales and marketing effort, it has broadened its product offering, developed a multiple brand strategy and expanded it strength in the aftermarket end use market and in its dominance of the channels to market.

The company’s brand recognition is visible globally. It also possesses strong capital resources and has exhibited positive results to its shareholders in the past.