Truck Myths

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This paper will dicuss the rising prices on fuel over the past few years. It will involve the trucking industry and explain how the rising of gas prices has effected trucking company. Crude Oil prices have passing over one hundred dollars a barrel. This has effected many independent owners-operators. This article will dicuss why some independent owners have decided that it is no longer profitable to drive a truck. Some owners have taking a different approach with the rise of crude oil. The article will discuss how some owners have reduced horsepower in the engines of their trucks in order to increase profit and have also choice to run day routes in smaller trucks.

The fact that every American watching the commercial relies on farmers gives the audience a logical way to relate to the importance of farmers. Just like our country relies on farmers for food, clothing, and other products, the common farmer relies on Dodge Ram trucks to help them carry out their day to day tasks. The most important task of a farmer being to provide for the people in their families and well beyond. In order to captivate the audience and show this, the commercial provides pictures of farmers using a Dodge truck to help them carry out their daily farm work. In addition to pictures, Dodge shows the reliability and utility of Dodge Ram trucks through describing their strong, yet gentle quality. This

One of the benefits to having a truck is that you can haul big objects and even tow other vehicles. In a truck you may be able to haul things like furniture or hay for your animals. I have personal experience with trucks. My mom has to haul hay for our animals. Trucks are also good for towing other vehicles out of ditches. When cars and other trucks get stuck in the ditch another truck can help pull them out. Unfortunately cars can’t haul big objects or tow other vehicles. According to globe cars brand, “Since cars are equipped with a smaller engine, it is usually difficult to tow other vehicles. On the other hand trucks are more powerful, thus it is incredibly easy to tow other vehicles.” Trucks have more power than a car does

The image for Ram is tough, rugged, and reliable. During the Super Bowl in February, Ram aired a commercial where they targeted the American farmer. In general, the target audience for Ram trucks are males. They market to the males who want a big, tough, rugged truck that looks mean and lasts. The commercial for the Super Bowl showed this ruggedness and showed the trucks running from sunrise to sundown which implied that they are hardworking and reliable just like farmers. Ram tries to appeal to the serious truck buyer by giving them options that are important to people who are using their trucks like farmers, construction workers, hauling companies, etc. They boast the fuel-economy leading V-6’s because in today’s economy, the price of fuel and the mile per gallon is important to buyers. Ram focuses on this area and markets to the consumer who is looking for a fuel efficient truck. Ram

Growing up on a horse farm we always had trucks, or friends with trucks. My family just always fell to the Ford F250 or F350s for the performance they deliver. When we moved back to South Carolina I couldn’t wait for horse shows . . . Jacked up Ford’s towing gorgeous

<br>Ford appears to have made a successful effort in reaching its target audience in this advertisement. Not only did they appeal to at least three of the basic needs men tend to express, but it also opened the door for future advertisements to further explain other benefits of owning such a truck

In 2004, General Motors introduced the Colorado as a replacement for their popular S10 trucks, and the Colorado has proven to be just as popular. The 2016 diesel model is the proud recipient of the 2016 Motor Trend Truck of the Year award. The diesel is a new model option for 2016.

Dodge used visual cues and the words of Paul Harvey’s to promote a truck that performs well in every abuse that it encounters. Dodge also managed to drive home the idea that farmers are extremely

Marketers of the F-150 truck line traditionally target the construction industry with heavy towing capabilities and large carrying capacities. In January of 2015, “Ford starts most comprehensive truck marketing campaign to introduce the toughest, smartest, most capable F-150 ever” (Ford Motor Company, 2014). Marketers again target the working class men who depend on reliability, durability, and capability. Ford bombards the television ads, radio talk shows, consumer websites, print ads, and Hispanic sports competitions with information promising toughness. On the first day of the campaign, Ford placed three television commercials during a nationally televised college playoff football game showcasing the 2016 F-150. The first commercial, forward march, introduced the F-150 as being tougher, smarter, and more capable than the competition. The second advertisement, what’s next, concentrated on innovations such as a remote releasing tailgate, LED lighting, and a three hundred sixty degree exterior camera. The third commercial, move it, let consumers know that the 2015 F-150 has the best-in-class, six ton capacity payload (Ford Motor Company, 2014). The official Ford website has various videos informing the consumer on various topics including: road handling, an aluminum body that reduces the truck weight by seven hundred pounds, six ton load capacity, back up turning knob control and camera, safety, fuel efficiency, strength, and innovation (2014).

The army trucks was built in the 1950’s to help the army during World War II, It was invented to help the soldiers during their fights. In 1950 Autocar introduced its concept for custom engineering and they were promoted as being the World's Finest. Trucks were built to meet people's needs and requirements. In the 1970’s they invented the ambulance to help save people's lives faster and quicker on the way to the hospital. Now the vehicles in 2017 are not made as good as they were in the early years. They are made better now in 2017 than they were earlier in 1950.

This truck includes wider fender flares and an upgraded Fox shock system to handle some of that rough off roading the driver will be doing. Towing is a big key factor these days. The truck’s towing capacity is always advertised in their commercials. Ford offers a 4.88 gear ratio axle on their F450 while Dodge only offers a 4.10 ratio on their Ram 3500 which isn’t made to tow to what Ford’s f450 can tow. Cab sizes are typically regular, extended, and crew cab sizes.

This truck will surely support the manly excursions while tackling a women’s need for simplicity. Its strong presence will lead from the front and open the road up with the freedom to move as you please.

The body shop finally gets a free spot to get use in and after a couple of months the truck is done. When we got the truck we had the truck appraised and they told us that are truck is worth twenty four thousand dollars. I would say that bends we kept the truck pretty much original is why it brought more than what it should have. Everybody that normally that has this type of truck will chip them up to have more power and that is when they blow the motor up then it’s worth nothing. So now when people ask all I tell them is that it’s not in your price range. And once all of that stuff was done I drove it to school the next day. I could not keep track of how many people gave me complements about my truck. I even had people stopping me at stop lights and stuff like that telling me my truck looked amazing. There would be people to see if the truck was for sale and we told nope. I am going to try to get my truck in a truck show one of these days when I get time for it. I would have to say that I am proud of this truck because there are a lot of kids out there that don’t get the chance to experience that kind of stuff and do with their dad and that is why I am very proud of

Ever since I was about seven years old, motor vehicles and their engines just made a lot of sense to me. Pretty much anything that has a motor and 2 to 4 wheels on it just made sense. I’m choosing to go into a field that I know has a very high outcome for success. Why wouldn’t I choose something that means a lot to me and is pretty much my “get away” from everything. Diesel Technology and pretty much anything involving diesel engines, trucks, cars or whatever it may be, is a growing industry with a lot of options to explore for. There is a saying that goes like this, “The only way to do great work, is to love what you do.” That saying couldn’t be more true to me because I love what I do. I love the smell of an old truck that needs work or