True Religion Jeans Case Analysis

Substitutes: The threat of substitutes is high. The threat of online apparel stores has the potential of destroying the traditional retail industry business model (Bandt, 2000). The ecommerce platforms allow retailers expand their consumer base across national and global markets with lower capital requirements and improved efficiency.

With other companies starting to encroach upon the Jeans market share, Levi’s decided to introduce a new product. With the goal to gain profits, Levi’s pursued diversification with the new product. This product was formal clothing for men.

In the introduction of Chapter 1 “Consuming Passions” “The Culture of American Consumption,” it talks about how American popular culture is grounded in consumption. With the media in our hand, it is a huge influence towards the advertising world. With how styles of clothing have been changing over time, this talks about how from the earlier times wearing a simple type of blue jeans can change between who wears them over the years. As stated, “ By the 1950s, however, blue jeans began to bear an additional class significance as “casual wear” for middle-class Americans.” (72). In 1970 these pants have then become a simple fashion wear. They have also been introduced as a hipster type wear. Then in 1980 through the early 2000s, baggy jeans were

The company tries to establish a new approach to engage with their customers, and the price needs to reflect that. Customers do not pay the premium price for the jeans, but rather for the lifestyle that those products reflect.

I believe blue jeans are a product that requires an investment, especially if you want them to last for a while. Likewise, I have a brand preference when I purchase blue jeans. Ferrell and Hartline (2014) acknowledge that, a brand preference is a type of brand loyalty in which a customer prefers one brand to competitive brands and usually will purchase the preferred brand if it's available. However, in my case with blue jeans I usually have a brand insistence in which I must have the brand that I fully enjoy and I will not accept any other brand of jeans in place of them (Ferrell & Hartline, 2014). I like for my jeans to last versus having to go out and buy new jeans every other month due to wear and tear, fading, and frazzled ends. Essentially, I purchase the brand of jeans I have been loyal to for years and that I truly enjoy the fit, style, color, quality, and durability of the jeans. I refuse to purchase other brands despite the fact that I have attempted to try other brands, but essentially, they just don't supply me with what I am looking for in the quality of jeans that I desire and

λ TFC has to develop a unique strategy and differentiate its products to prevent copies.

The interviews did save us some money- not having to pay for the candidates travel or paying for REP traveling to meet them. Also if we did not use BlueJeans we would have the candidates or the agencies find a place to connect via video conference which we would incur that cost.

Threat of Substitutes: Few substitutes such as bars for hard liquor, restaurant for food, etc. The threat is low because product sold depends upon customers taste and preference and there is minimal product differentiation.

It had gotten so popular that famous designers were ordering them for their fashion shows and popular actors such as Pee Wee Herman was wearing them and they took off from there.

It pairs the brand with issues that are important to teenage girls and gives them a way to attach a personal identity to the jeans.

American Apparel (AA) is a well-known United States clothing brand that has gained recognition among the retail industry. American Apparel headquarters is located in Los Angles, California where it manufactures and distributes its clothing products. It is known in today’s society, to be sweatshop free and has a strong belief of workers’ rights. However, American Apparel has had a downfall in the retail industry losing revenue. This research of American Appeal will provide feasible reasons why the company should enter China international market to improve on sales revenue.

Under Armour is currently one of the leading companies in the sports apparel industry whose mission is to “Make all athletes better through passion, science, and the relentless pursuit of innovation”.1 When Under Armour first broke into the sports apparel industry it was a disruptive pioneer that initially made the two giants, Nike and Adidas, a little weary. Under Armour revolutionized the sports apparel industry by creating apparel that used synthetic materials as an alternative to natural fibers, such as cotton, or other materials, such as polyester. This all-important switch to these materials resulted in a 2“shirt that provided compression and wicked perspiration off your skin rather than absorb it. A

George Lassiter makes t-shirts for special events such as concerts. The upcoming concert presents another opportunity for George to make and sell t-shirts; however the question is how many t-shirts to produce. There are two fundamental case questions that must be answered:

The Fashion Channel (TFC), founded in 1996, is a successful cable TV network dedicated to all things fashion. Although quite young compared to other TV networks, TFC has experienced steady growth and in 2006 forecasted its revenue at $310.6 million. TFC operates primarily as a niche network, focused solely on fashion and fashion related programming, but still manages to reach almost 80 million US households that subscribe to cable and satellite television. To date TFC has been able to experience growth in spite of having no clear segmentation, branding, or positioning strategy. Dana Wheeler, a recent hire as TFC’s Senior VP of marketing, was tasked to fix this.

According to Keyton, organizational culture is "the set of artifacts, values, and assumptions that emerges from the interactions of organizational members" (Keyton, 2014, p. 550). Over the past few years, past and potential employees of the clothing brand Abercrombie & Fitch (A&F) have taken to the media to explain the negative organizational culture that exists within the company. The management values and company policies that create this “image-obsessed culture” have led to multiple human rights lawsuits, which has damaged the reputation of Abercrombie & Fitch globally (Benson, 2013).