TrueCar Marketing Plan Essays

For as long as I can remember, I have always been intimidated by the thought of purchasing my next car at a car dealership. It all seems so, let’s just say, overwhelming. The masses of car sales people scrambling around you trying to make the next sale. The huge clutter of vehicles to choose from and I cannot decide which one to get. The staggering pressure to make that final decision. Could anything be worse? The day finally arrived when I had to make a venture into what seemed liked chaos. Pulling into the parking lot of the car dealership I was astonished at what I saw. I had to ask myself, were my preconceptions of a car dealership accurate?

When one goes to buy a car, they specify every detail they would like in their vehicle. Then, before the customer goes for a test drive or signs the dotted line, they make sure that the car meets every specification agreed upon with the car builder.

For our initial strategy we wanted to choose a product line that would be most intriguing to customers in this poor economy. To initiate this we focused our products around better gas mileage, safety, and quality. In order to do this we needed to evaluate consumers’ needs and desires when making a high involvement purchase such as a car. We believe the best target market for this type of car would be a middle class family that does not have as much disposable income due to the recession in our economy.

Through Strategic: CTA Web Banners, Red Zone Ads 4 WI-FI, Service to Sales, Customer Retention System, Direct Mail and Situational Marketing Platforms that appeal to car buyers on a personal level. We're able to capture and deliver five times as many sales leads then Capital one, Black book, Kelly blue book and Auto Trader combined.

“If I had asked people what they wanted, they would have said faster horses,” this statement, made by Henry Ford centuries ago still fits appropriately for automobiles as well as automotive retailing industry in general terms. The global automotive retail market is all the more challenging and developing at a pace never seen and experienced before.

When a person is infatuated with a car they notice only minor details, such as the paint when it shines brightly when the sun hits just right. The hypnotizing new smell of the interior only serves to attract a buyer even more. Once a person gets behind the wheel of a well-crafted piece of machinery, a rush of adrenaline pulses in a person. At this point, the individual is lost in a trance and blind to the problems and hidden fees which have not been explained in detail by the sales person. The excitement of looking for a new automobile is a shared common experience for most people. However, as excitement fades, reality sets in and monthly payments plus all the irritations of car ownership are evident. Understandably, as a vehicle adds miles and years, it is common for the owner to change perspective from when he first purchased the car to seeing what the responsibility of operating a vehicle actually

Auto manufacturers such as Ford, and their dealers know how to price their automobiles to guarantee themselves a profit on everyone they sell. Most people at least once will or already have spent hours at a dealership trying to negotiate the best price of a brand new automobile before reaching a deal. As they drive off the dealer’s lot, they are still thinking about the different numbers and some will even look at the paperwork to see how the dealer arrived at the contracted price. Dealers are the ones to benefit the most in a brand new car deal, even though they are the middle-man. Their negotiated dealer invoice price from the manufacture has already been established, and they know what rebates or incentives the manufacture

We understand that purchasing a new car or truck is a big investment, which is why we work hard to help our customers get the most value out of their vehicle. We also provide flexible financing options designed to work with any

* People want reliable and economic car they want value for money (Cluster 1) – Value for money customers

In automotive industry, the direct buyers mostly are dealerships, but the indirect buyers are the consumers who purchase vehicles from the dealers. There are several factors that determine the buyers’ negotiating capability toward the automakers. Porter (2008) reveals those factors as follow:

Moreover, a customer’s connection to their vehicle is not explainable to anyone other than themselves. A good vehicle will be with the owner through many years of experiences and truly becomes a part of the family. Good or bad, everyone remembers their first vehicle and a connection to that vehicle, and that feeling, can transcend rational thought when purchase a new type of vehicle. Because of this, it is required to present the customer with targeted marketing providing the customer with adequate information to sway their opinion towards a Nighthawk Motors vehicle.

Good morning/afternoon. Buying a new product can be stressful at the best of times, but when the product is a new car worth $70,000, this stress can become overwhelming. When our client, Mark, came to us to help him decide upon a new vehicle, he had already narrowed down the selection to either a Mitsubishi Pajero or a Toyota Prado, having had experience with each. He had also taken the liberty of creating a list of important observations about himself, in order for us to help him make a quality, informed decision. The criteria are as follows:

Many people dislike going to car dealerships because they do not like pushy salespeople or haggling for an acceptable price for the vehicle they are searching for. The web site provides an easy way to get a quote for a price that the consumer may like and go to the dealership to finalize the sale. The web sites that provide this type of service receive income from the dealerships that provide the lists of their cars and quotes. Most of the time the quoted price is fair because most of the time individuals who use the web to get a quote have already done their research on the World Wide Web for prices on the vehicle he or she is interested in.

2) information search for the car, most of the customers will draw to Porsche. They admire their Porsche because it’s a competent performance machine without being flashy or phony.

In the past few decades, there are two major sectors that have showcased exceptional growth and has taken the entire world by storm- a.) the world wide web and b. ) the automotive industry. We at CarBay, have combined these two growing marketplaces, in order to provide an intuitive interface for users who can search anything and everything related to the automotive industry, under one umbrella.