Trung Nguyen Coffee - Innovation

3. Please show the names and ID numbers of all your group members on the cover page. Please also

This marketing plan will show that the solution to Mr. Coffee’s problem is show that the features and technological improvements, specifically the Wi-Fi option, thermal carafe, and optimal brew temperature feature create a good value and great cup of coffee. The plan will rely heavily on channel and image differentiation. This device will be easier to get than pricey Italian entries and the Mr. Coffee brand will be shown to reestablish brand affinity by keying into pop culture references.

A commodity is a raw material or primary agricultural product that can be bought and sold. The market treats it as equipment or nearly so with no regard to who produced it. The original producer does not make the “big” money from the good that has become a commodity demanded by consumers. A commodity’s supply and demand is part of one universal market like corn, or wheat. A stereo is something that would not be considered a commodity. Other things are important about a stereo not that it is just a stereo but what brand and quality is in consideration when purchasing a stereo. Demand for one type might be much larger than the demand for another. This is not the case with commodities; they lose differentiation across their supply base. An

The concept of the café was discovered in 1995 when the owner, Siddhartha, encountered a pub that also provided Internet access. Its customers were able to enjoy a drink and the accessibility of the Internet. He desired to take that business concept and apply it to Café Coffee Day. Siddhartha, the owner, wanted to be hands on with his company from growing the coffee beans to the hands on access of the business such as interviews, Siddhartha wanted to have full control and was able to cut costs in doing so. His cafés were able to purchase modern furniture and current machinery for a fair price. Additionally, he invested money in educating his employees to offer his customers top quality service. This business model was successful but when the access of the Internet became available in the household consequently they needed to find another technique to draw in the customer. Although the concept of the café was booming they wanted to design new ideas to draw in a new field of clientele.

minh co 2 bai Quiz 4 day. Quiz 3 thi de minh tim da nhe, hinh nhu khong luu thi phai.

Entering my local Tim Horton’s coffee shop on a chilly November morning my attention made eye contact with the smiling, friendly server who greeted me, "Good Morning Sir, what can I get you today?" Basking in the fresh aromatic bouquet floral, fruit-like roast coffee, my selection became so obvious to me, “ a large, double-double of your dark roast coffee please.” My senses of inner warmth and comfort were triggered by the anticipation of sipping that very brew.

And finally, on February 1st, Starbucks Coffee Company opened its first store in Vietnam at the New World Hotel in downtown Ho Chi Minh City. The company has studied Vietnamese market since 1991 and made VERY, VERY careful steps when entering this market. The only partner licensed to operate Starbucks stores in Vietnam is Coffee Concepts Vietnam, a subsidiary of Hong Kong Maxim’s Group. The signing with Coffee Concepts Vietnam will maximize the growth potential of Starbucks in Vietnam as the partner has experience in managing 130 stores in Hong Kong and China. Starbucks’ strategy is to bring unique coffee experience to customers at its stores. Besides, Starbucks will boost the localization of stores in its business strategy in Vietnam to make Starbucks stores the third destination for local people, following their home and office. “Starbucks provides much more than just the best cup of coffee, we will offer a place where people come together, connect with family and friends and celebrate the local Vietnamese coffee culture and heritage”, said Jinlong Wang, President of Starbucks Asia Pacific. Now let us begin our SWOT analysis. One of my team members, Lan Huong, is going to show you some strengths of Starbucks Coffee Company.

Java Culture, a coffee shop that serves the Oregon area of the United States, offers best tasting coffee beverages. The coffee shop makes use of high quality ingredients that are prepared under very strict guidelines. There are a number of business concepts that can be charted to be able to directly compete with the business; Java Culture. First, the business should offer premium quality coffee that is imported from the premium cocoa growing countries such as Brazil. The preparation process should follow the most pristine quality preparation guidelines thus ensuring that the products of firm are

1. VU Hong Hanh 2. LE Thi My Hanh 3. DINH Duc Thang 4. VU Ngoc Bien 5. NGUYEN Thi Thu Thuy

Coffee houses were essential to people. Not only were they able to drink coffee, but they were also able to discuss their ideas with others. In Paris, the coffee houses became meeting centers that were used by intellectuals. The french government put harsh and strong restrictions on people and media. Coffee houses were not part of these restrictions. Intellectuals were able to discuss topics in these coffee houses. Revolutionary speakers started to talk to others at the coffee houses when the finical crisis in France became worse. The revolution started when a lawyer gathered a crowd to arms after a failed

For every action there is an equal and opposite reaction". These were the famous words were used by Isaac Newton to describe his third law of physics but, these words can also rather effectively describe a pattern seen in big history. That pattern is that every event, every change, every action, has reprocutions or in more simple terms, every cause has an effect. The readings films and other resources from the course so far have examplified this phonomonon and they have showed that by using this reasoning, that every cause has an effect, we can better predict the outcomes of our actions and by examining the world identifying causes and their effects. and by recognizing these cause and effect patterns we can make better decisions and avoid repeating past mistakes.

In the early 1900s, Norman Saurage had two grocery stores in Baton Rouge. He started to experiment with various coffee blends in the stores. There was such a demand for his coffee from neighbors and friends that he purchased a converted barn for his coffee production.

Although I am no longer pouring beverages, I still find excitement in educating others about their coffee habits. In fact, my favorite thing about coffee is how complex and versatile the beverage can be. Many individuals carry on their normal routines drinking cup after cup of coffee, without knowing much about the beverage other than it carries a jolt of energy. Today, I get to share with you one of my favorite pass times: Educating the average coffee consumer and transforming them into a coffee connoisseur. From the training I received and my personal experience, I believe to become a coffee connoisseur, one ought to be knowledgeable in four essential areas of the coffee bean. A true connoisseur will understand the history and origin of coffee, the different growing regions and their affects, how to brew the perfect cup, and the chemistry behind the bitter beverage. The first crucial area of coffee knowledge is to understand the roots of coffee. So, we begin with a little a legend.

For the concept of standardization of The Coffee Bean & Tea Leaf, branding and image are consistent in host markets with that of home market. Despite the expectation that cultural differences may affect the demand for their products and services the coffee shop felt that maintaining standardization was more important than adaptation. Standardization is enforced by the company on branding to ensure that the brand image and value is being perceived consistently by the customers in all markets. Adaptation has also applied to the product offering For example in its home country, the coffee shop have a limited range of food and beverage items in their outlets. However, the coffee shop had included a wider range of hot food items in Asia as Asians need to have food with their coffees. The Coffee Bean & Tea Leaf also provide both the good quality of input and output has brings a big achievement. The foundation of the coffee chop is a commitment to quality. They produce and serve only the finest coffees and teas from around the world.

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