Trust and Commitment: The Two Most Important Ingredients in Customer Service Relationship

The three factors that are most important to myself in building and sustaining trust within customers and/or colleagues are:

Customer service is the most important aspect of any business. Without an adequate relationship with its consumer base, a company is at an enormous disadvantage.

Thus, companies seek to strengthen customer loyalty. Brand loyalty is considered to tilt the consumer to purchase the package / product specific brand (Jacoby and Chestnut, 1978). Later, Oliver (1997) defined loyalty as "a deeply held commitment to REBUY or repatronize preferred product / service consistently in the future, thereby causing repetitive same-brand or same brand set purchasing, despite situational influences and marketing activities, which would result in causing switching behavior "(p. 34). This conceptual definition covers two different aspects of loyalty: the behavioral. This is consistent with an integrated conceptual framework proposed by Dick and Basu (1994), that customer loyalty is regarded as a "power relationship between the relative position of the individual and repeat

As important as the bond between a client and therapist is advantageous for therapy, it does not constitute the fullness of the relationship. Clients also bond with

The feelings of trust, loyalty, and commitment are the start of a good healthy relationship. After a long healthy relationship, the next stage of the love is marriage. Marriage is a long-life commitment in which involves love, trust, and loyalty if done right it is possible to find the love of your life. Relationships are important because the risk of isolation in one's life is comparable to the risk associated with unhealthy addictions. Emotions reach beyond the realm of feeling and influence people in ways far less obvious than might be expected.

The first question to ask is if the relationship is discretionary? In nondiscretionary relationships therapist should be keep focus on maintaining professional boundaries and ensuring client’s confidentiality and privacy. In discretionary relationships benefits and risks for the client should be assessed and deliberated decision should made.

Trust is a large component in patient-therapist relationships, as patients need to truly trust their therapist in order for them to follow the therapist's directions. I hope to build meaningful long-lasting relationships with patients who can depend on me, knowing I am competent and will treat them in the most effective way. Whether it is helping a patient re-learn how to walk

One characteristic that makes trust unique is its fragility. To gain the trust of others, one must continuously prove one’s honesty and reliability. To gain complete trust of someone can take years, but can be lost in a single moment. An example of how delicate trust can really be is in marriage. The married couple must constantly be honest with each other to gain real trust. This bond can be easily broken if one of the spouses is caught cheating. Trust in another person can make one feel loved and supported, while broken trust can lead to the feeling of anger and

Throughout recent years, the emphasis placed on the importance of the therapeutic relationship in counselling, coaching and mentoring has dramatically increased. The therapeutic relationship between practitioner and client during the treatment is one of trust, due to a reciprocal understanding, where practitioners and clients must actively work together to make it succeed (Ackerman and Hilsenroth, 2003). The relationship between the practitioner and client is important because it is crucial to analysing the client and their objectives, without it, the client may not feel comfortable enough to discuss themselves in the detail required for the practitioner to understand their behaviour. If there is a poor relationship from the beginning, then many clients will prematurely terminate their sessions (Horvath and Luborsky, 1993). Therefore, it is no surprise that the quality of the therapeutic relationship is a consistent predictor of intervention success (McCabe and Priebe, 2004), correlating even more highly than specialised therapies (Lambert and Barley, 2001). Overall, without a strong therapeutic relationship, the client may fail to engage in treatment, as they will unwilling to work with someone they have no rapport with.

7. Consumer loyalty needs to be increased: - The main recommendation is to increase the good relationship with the consumer at all. The reason is that if there is a good relationship between the organisation and the consumer then the benefit will be to the organisation as good relationship sometimes helps to reduce expense on the other factors like huge expense that is done on the advertising of the brand of the organisation. In Asian markets, areas such as relationship building and a ‘benefit-the-country’ attitude are sometimes more important than investing enormous amounts on advertising (LaForet and Chen, 2012).

Customer loyalty is much harder to obtain that customer service satisfaction. The most important first step is to satisfy the customer by meeting their expectations. Customers only give a company one chance and if they aren’t satisfied they will not do business with that company again, as well as tell others of their experience. The next step would be to exceed the customer’s expectations. If a business goes above and beyond to assist the customer they begin to build loyalty. The next step is to truly surprise the customer. In order to dominate the marketplace the company must find a way to make them selves stand out with their product or service, accompanied with phenomenal customer service. Once this has been done customer satisfaction and loyalty will be gained. “Acquiring a new customer can cost four or five times more than keeping a current customer” (Bestmark, 2013). So it’s essential to keep the current customer’s happy and coming back for more.

Building a level of trust between your business and your customers is vital, not only for how your brand, but also returning customers. There are no shortcuts to making this work, it takes time and patience, but what are the important factors?

It is imperative to satisfy customers and give them an amazing experience at the company. While it cost less to sell to existing customers and companies can increase profit by selling to the same customers; if customers are satisfied, there is more chance they will come back for more services or products. Satisfied customers are a free marketing for the company. However, it is the opposite if customers are dissatisfied. Dissatisfied customer will tell 8 to 10 people about his or her experience (O’Brien, A & Marakas, G. 2004). If by any reason, representatives see that the customer is not satisfy, they should act fast and fix the problem. Furthermore, there is more chance for sale representatives to sell to an existing customer that to a new customer. A good strategy for customer retention is to reward good customers. Companies can easily do

It is not something we just give away or created by feelings or emotions. Trust is something which we need to earn. To keep the relationships, we must be a trusted person. We meet with people in everyday life, but our friends and loved ones are special. We can love any people we meet in our daily life but the relationships want trust. Trust, so that we can share our secret, happiness, sorrows. To give our hundred percent in any relationship, we need the believe that they feel the same for us. In any situation, if we fall down, they will come to save us, this is called trust. Most of the time, family members are the most trusted person in our life. Also, friends and lover earned the trust from us by staying with us, by telling us the truth. Sometimes, lovers lie in the beginning of a new life, they hide things to save relationship, but it is not the way to keep a relationship. Truth can never be hidden, it will come up and we won’t be able to handle the outcome if we broke the trust they had. We should be as trust strengthen a relationship, also there can’t be a relationship without

The term “Brand Loyalty” also called as “Customer Loyalty” has been in the business industry since a very long time as a model to be used in conducting business. But it wasn’t until the mid to late 1900’s that the term was actually given its due importance by making it a vital part of advertising and marketing. The concept of marketing evolved substantially from being focused on sales of a product to having Customer satisfaction to be its focal point. Studies further revealed that there was a positive correlation between customer satisfaction and Brand Loyalty.