'Truth In It's A Trap'

Decent Essays
In “It’s a Trap,” truth is able to dissuade teenagers from smoking by incorporating repetition, memes, and celebrity appearances. In one minute, the phrase “It's a trap” is spoken six times by various internet sensations and characters from memes. This expression reiterates to teenagers that they should never begin smoking because of its addictive behavior. By having “It’s a trap” repeat continuously throughout the commercial, the message is drilled into the brain of every teenager. Adolescents today have extremely short attention spans; for this reason, truth is clever in marketing to their target audience by constantly echoing the harm that follows smoking one’s first cigarette. Moreover, this replayed phrase stems from the mouths of many
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