Truth : The Search For Truth

879 Words Oct 9th, 2015 4 Pages
The search for “truth” has long been a topic of thought provoking, philosophical deliberations, reasoning and understanding. The journey to define truth, undoubtedly, has been an interesting one for scholars and philosophers. My first attempt at responding to this week’s question, regarding what level of truth is necessary in advertising, took me by surprise. Initially, I anticipated that this would be a simple question to answer, as my view of truth (using the Virtue Ethic lens) focuses on the objectives of advertisers; is there intent to withhold information or to commit deceptive practices against consumers? If not, then what is presented should be “truthful”. What I have realized, after reviewing this week’s assigned readings, “truth” remains controversial and difficult to define, especially as it relates to matters, such as advertising, which are constructed on subjective persuasions.

If “truth” exists in advertising, what level of truth should we expect from advertisers? According to Ethicist Sissela Bok, telling the “entire truth about anything is an unreasonable expectation.” Bok contends that it is often difficult to fully understand or comprehend the facts, especially without revelation of supporting background information (Gordon, 2011). I agree with her assessment. Imagine if consumers were given every intricate details of a product, such as backgrounds to scientific researches, not only would this information overwhelm us, without the educational…
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