Tuna Boat Owners Association Marketing Plan for Skipjack Tuna Market Penetration in Thailand

2816 WordsJan 7, 201811 Pages
International Marketing Plan Tuna Boat Owners Association Marketing Plan for Skipjack Tuna Market Penetration in the Thailand International Market Contents Background Information 5 Industry Background 5 Organization 7 Vision 8 Mission 8 PESTEL Analysis 9 Political Factors 9 Economic Situations and Trends 10 Social Cultural Factors 11 Technological Factors 12 Environmental Factors 12 Legal Factors 13 Porters Five Force Analysis 13 Power of Suppliers Medium 13 Power of Buyers - High 14 Threat of New Entrants - High 14 Threat of Substitute Products High 15 Level of Industry Rivalry - High 15 SWOT Analysis 15 Strengths 15 Weaknesses 16 Opportunities 16 Threats 16 Target Market Description 17 Critical Analysis and Strategy Development 17 Recommended Strategy 18 Conclusion 19 Works Cited 20 Background Information Industry Background Although evidence of fishing activities date back well before the beginning of recorded history, commercial fishing activities date back to the mid-twentieth century. There are a wide variety of methods that can be used to catch fish in bulk quantities. The original methods involved netting to skim fish out of the water and the contemporary technologies have not deviated from these roots. However, the modern methods involves using a relatively large vessel and encircling a school of fish with a net that can be pulled tight at the bottom to make sure the fish do not escape. This is a popular

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