Turkish Airlines

3577 Words15 Pages
Table of contents:
I. Introduction
II. Company’s Background
III. Company’s Memorandum
IV. Strategic Analysis:
 Mission, Vision and Values
 Marketing strategy, Aims and Objectives
 SWOT Analysis
 Market Research
V. Communication Campaign
VI. Recommendations
VII. Conclusion
VIII. Learning Experience
IX. Thanks
X. References
XI. Appendix
I. Introduction:
Marketing management is the act of choosing and targeting different markets and creating good relationships with them, regarding the resources of the company.
The marketing managers are the responsible for directing and entering a company to different markets by setting a marketing plans and strategies based on information allocated by studying the markets and defining the needs and wants
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Every company needs to have marketing objectives to work on and achieve the strategy.
In a marketing strategy, time is everything as long as the company take the advantage to plan, to distribute, and to develop.
Turkish Airline based its main worldwide advertising program on sponsoring some big football club such as FC Barcelona and Manchester United FC, but also the Turkish football national team. http://www.turkishairlines.com/en-INT/skylife/2010/april/news/turkish-airlines-goes-to-old-trafford.aspx  Turkish Airlines SWOT analysis:
The SWOT analysis is a technique that is used to understand the strengths and weaknesses of the business and determine the opportunities and threats that the business might face.
Here under, the SWOT analysis of Turkish Airlines we got based on a ‘face to face’ interview with the marketing manager of the company, Mrs. Derya HIZLITÜRK.
- Good relationships with the staff.
- Strong marketing strategy.
- Punctuality of flights.
- Sixty seven destinations from Morocco.
- One of the best airline companies in the Middle East, competing with Fly Emirates and Qatar Airlines.
- Customers care.
- Good services.
- Qualified staff.
- Attractive flights prices.
- Cargo flight service.
- Ranked 4 stars onboard catering.
- Brand awareness in Morocco.
- No flights in destination to the countries in the
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