Turner Broadcasting Essay

As techno capitalism moves into a dazzling and seductive information/entertainment society, mergers between the media giants are proliferating, competition is

I have chosen the movie Signs to do my worldview analysis on. First, I will discuss the worldviews that the main characters in the movie have. I will then answer the question of if the characters were true to their worldviews. I will also discuss the obstacles that the main characters faced that deterred the character or characters from living out their worldview. Lastly, I will describe mental, emotional, or spiritual reactions I had to the movie as well as explain if I agree or disagree with the worldview present in the movie.

The media industry in the United States of America (US) is one such industry. As a powerful communication tool, the media has attracted many companies but only a handful has grown big. These media giants have dominated the local market and are currently seeking to conquer the global media industry in search of better profits.

Race Televised: America's BabysitterAt some point in the course of human events, America decided that the television was their Dali Lama, their cultural and spiritual leader. Overlooking its obvious entertainment based purpose, Americans have let the television baby-sit and rear their children. I do not recall a manifesto from the television industry, but society put television in a role it does not have authority in. The only thing television set out to do was provide the passive entertainment American society wants. True, television does not accurately reflect race in America, but it is not the job of the television industry to do so. Too much importance has been put on television to provide guidance and information that American

Hulu is a first mover in this space and is currently enjoying the first mover advantage. However with the ubiquity of internet technology accompanied by lower costs and the commoditization of the technology, the barrier to entry will be reduced and more players will be attracted to the profitable online video business, eating into Hulu’s profitability and success. Also, the increase in IT investments in the internet age causes “a Winner-take-all dynamic and high turbulence, as each group of dominant innovators is threatened by succeeding waves of innovation” (McAfee and Brynjolfsson, 2008) in Schumpeterian competition. This makes Hulu’s success vulnerable.

Of the four business units that make up The Walt Disney Company (Disney), the Media Networks unit is by far the largest with revenues accounting for about 43% of total company revenues in 2016 (Appendix C) (MERGENT Online). This segment is made up of cable networks like ESPN and Freeform, broadcasting networks, and all the technology and assets that go into producing content for these networks (MERGENT Online). Through it’s media networks division, Disney aims to provide family-friendly entertainment options to households across the world through television and radio networks. Because the cost to watch Disney’s channels is essentially the same as the cost to watch a competitor’s channel, competitors in this industry must compete on differentiation to attract viewers. This value proposition and strategy helps to focus the segment’s value chain and its efforts to capture value. The value chain (Appendix A), seems to suggest Disney’s brand, technologies, and recruitment capabilities are driving the segment towards its 24.86% margin (MERGENT Online).

Although competition has begun delving into the realm of original programming, Netflix, Amazon, and HBO have spent millions of dollars to create original content for their subscribers. Hulu should have saved the money allocated to original programming and relied on the content created by the entertainment giants that created it, 21st Century Fox and NBCUniversal. With live streaming subscriptions available, Hulu has already differentiated itself from most of its direct competition. They should have established a stronger position in the brand-new market of alternative live streaming rather than playing catch-up in the well-developed segment of original

Over the centuries, the media has played a significant role in the shaping of societies across the globe. This is especially true of developed nations where media access is readily available to the average citizen. The media has contributed to the creation of ideologies and ideals within a society. The media has such an effect on social life, that a simple as a news story has the power to shake a nation. Because of this, governments around the world have made it their duty to be active in the regulation and control of media access in their countries. The media however, has quickly become dominated by major mega companies who own numerous television, radio and movie companies both nationally and

Netflix is an entertainment company that specializes in streaming media and online video-on-demand. Over the years, it has grown to include film and television production and other distribution services. Its business model has changed, and so has its overall production cost grown to keep up with the increased market share. As a result, its current position in the market has made it more exposed to competition from other firms, which is why it needs to develop new strategies to remain profitable. Netflix has grown over the past years despite competition and its unprofitability (Helft, 2007). Therefore, to understand its success, it is important provide a microeconomic analysis of Netflix, its history, its products, and the market.

Entering and transforming the video rental industry was a large undertaking for the start-up company. The first marketing objective the company undertook was the process of building a brand. Netflix’s identity was crucial to future growth and success. Without a strong brand, competitors with deep pockets could have easily duplicated the company’s business model. Secondly, leveraging technology was critical to establishing the business and infrastructure growth. The consumer base was the final objective Netflix sought to achieve. Retaining and growing subscribers were fundamental to revenue and marketing goals.

Growing competition as a challenge represents the various companies that are now entering the market of online media-streaming. Companies such as HBO, Amazon, Google, and Hulu Plus have all began to offer media-streaming on the same electronic devices as Netflix, Inc. Currently Netflix, Inc. remains in the lead amongst its competitors; however, there is no guarantee that this advancement is a permanent one. It is inevitable that emerging companies will come up with creative ideas to gain the competitive edge and receive more consumers. For example, Amazon.com has “amplified

Time Warner In 1989, the largest Media Corporation was formed. The integration of Time Inc. and Warner communications produced Time Warner, which in 1996 with the acquisition of Turner broadcasting, regained it's status from Disney as the largest media corporation in the world. The company right now, with over 200 subsidiaries world- wide, is becoming fully global with it's profits from the USA falling, and it's profits throughout the world rising.

As the world entered into the 21st Century, humanity has witnessed an ecology of innovation that ranges from artificial hearts and livers to iPods to Bluetooth technology to smartphones and many more ("21st Century Inventions That Made an Impact”). Each with its own unique attraction has become a catalyst in nature for how individuals think, act and live. Along with these state of the art developments, Netflix has become the cutting – edge service for internet streaming media. Deemed as “a worthless piece of crap” from Wall Street analysts, Netflix with tremendous leadership gained control of their industry and swiftly transformed the delivery of movie rentals ("How Netflix Beat Blockbuster: An Exemplar of Emerging Technologies”). Faced with impossible odds, we will discover how Netflix was able to survive, conquer and prosper as the emerging technology in their industry.

Media industry companies throughout the world has changed significantly during the last decade. Just as once film industry has been threatened by and had to adjust to the introduction of DVDs instead of VHS tapes, nowadays, a similar pattern can be identified with introduction of digital platforms. Various media companies, including film and music production, distribution, television, publishing, etc. have to not only adapt their services to this emerging development, but also find new ways to keep up with direct and indirect competitors. The former ones include large over-the-top services such as Netflix and Spotify, which have been a sort of pioneers in the field of digital platform distribution and which are acquiring more and more power by day; the latter ones are self-production release platforms, most evident with Youtube replacing television and blogs replacing printed magazines and newspapers. Canadian-based media companies today are struggling to keep up with the ongoing movement. This can be clearly seen from current closures, merges that are the result of digital predominance of big american companies. Throughout the course of the semester, both individually and in groups, we looked over various distribution paths and explored the existing patterns both in class and through our assignments. In this carry-forward advice paper, I would like to look at some of the most prominent and noticeable changes in the industry, especially in Canadian premises and draw some

The Walt Disney Company is the second largest media conglomerate in the world, behind Time Warner. Its cable, satellite and international broadcast operations are principally involved in the distribution of television programming, the licensing of programming to domestic and international