Tutorial 1 Solutions

4. Identify all costs, other than variable costs, for the sales representatives’ distribution strategy. Categorize these costs as investments and fixed costs (per sales representative and for fiscal 2005).

Compute the projected profit for the order quantities suggested by the management team under three scenarios: worst case in which sales = 10,000 units, most likely case in which sales = 20,000 units, and best case in which sales = 30,000 units.

The rise in revenue was rapid starting from the year of operations. The key period of business was from April to September were revenues were equal to 65% of total revenue as the product was seasonal. The basis of forecasting for the year 1981 & 1982 is the expectations of sales by Mr. Turner & Mr. Rose. It is given that total sales were $ 15.80 million in first half of year 1981 and the total sales in 1981 to reach $ 30 million. Profit after tax was expected to be $ 1 million for 1st half and we assumed for the next half, profit will be in proportion to first half & expected to be amounting to $ 0.90 million. For year 1982, the sales expectation by Mr. Rose was around more than $ 71 million &

13. If the selling price is $22 per unit, what is the contribution margin per unit sold?

The actual demand in the early quarters will be much less than potential demand because the quality and quantity of your decisions and those of your competitors will be less than ideal.

Using all the transactions in the data set, determine the revenue maximizing price for Copa. Here is a step-by-step approach: a) Fit a logit price-response curve to the data using the MLE approach discussed in class. (NOTE: For better numerical precision and to get good results in Excel, use prices in 100s. That is if the quote is $150 per person for a contract, use $1.5 per person in the MLE calculations.) b) Based on the fitted logit curve, what is the price (per person) that maximizes expected revenue per event? What is the expected revenue per transaction for that price? c) Assuming the annual number of inquiries remains the same, what would be the total expected revenue for the company if the price you determined in part (b) is used? How does the annual expected revenue compare to the total revenue earned by Copa in 2007? 2) Analyze the data to determine whether there are multiple price segments. a) What is your segmentation criterion? Explain clearly. b) What is the revenue maximizing price for each segment? What is the expected revenue for each transaction in that segment? (You have to repeat the analysis in part (1) for each of the segments.)

Assume that next year management wants the company to earn a minimum profit of $162,000. How many units be sold to meet this target profit figure? [3 points]

In our second assumption, instead of using the cost of goods per cases in 1986, we try to use the percentage it counts in the total expenses which is 50.4% and to find the sales needed to break-even. The detail of the calculation is shown in the answer for questions d. The result is that 95,635, a little bit higher than the estimated sales of 90,000.

4. Now focus solely on the expected profitability of the proposed marketing program. How many incremental daily visits must the program generate to make it worthwhile? (In other words, how many incremental visits would it take to pay for the marketing program, irrespective of overall clinic

Model Description The model takes much of the busywork out of the case, enabling students to spend more time on interpretation and evaluation. Like most case models, the student and instructor versions differ only in regard to the input data. The instructor’s version contains the complete base case inputs, while these inputs are zeroed out in the student version of the model. The model for this case takes the input data (cost pool values and allocation rates) and allocates overhead costs from the three overhead departments to the three patient services departments using all four allocation methods. Additionally, the model calculates the profitability of each patient services department under each allocation method. The model’s (instructor’s version) Input Data and Key Output sections are as follows:

The new owner of a beauty shop is trying to decide whether to hire one, two, or three beauticians. She estimates that profits next year (in thousands of dollars) will vary with demand for her services and has estimated demand in three categories low, medium and high.

2.) For each expense that is variable with respect to revenue hours, calculate the cost per revenue hour.

(b) How many units will Yabba have to sell next year in order for it to achieve the same profit that it did this year?

The estimate of total potential market for heater/blower unit is 2737 units and 2737000 units for blankets (see exhibit 1). The direct cost of the heater/blower unit would be $380 and $0.85 per blanket. The initial investment, $500,000, for this system would cover the fixed cost of the company during first year of operation. Based on this basic information and other considerations, the company has to determine its pricing strategy for both

1. Bridget Company uses activity-based costing. The company has two products: A and B. The annual