Tv Advertisement : A Way Of Reaching People Since The 1920s

In Gloria Steinem’s “Sex, Lies, and Advertising” Steinem explains how sex and lies are the basis for so many advertisements in popular magazines and other cultural stages including technology shows and car buying. Advertisements are “media-wide influences” are a continual theme throughout the writing of Steinem (201). Steinem’s magazine eventually did not take ads due to the fact Steinem could not find ads that did not degrade women (201). Steinem believed that ads were sexist and did not positively support women (202). After the stalemate companies began to partner with Ms. Magazine such as JVC and IBM (206). Although some companies such as those in the tobacco industry want only

In an essay written by Jim Fowles, “Advertising’s Fifteen Basic Appeals” he says advertising manipulates individuals to buy things they do not need. Advertisements use many emotional appeals such is the need for sex, escape, aesthetic sensation, satisfy curiosity and guidance. Today, Calvin Klein advertisements captures majority of individual’s attention. It is a well-known brand and expensive. It is known for their jeans and underwear. Calvin Klein apparel, underwear, shoes, and accessories can be found and brought online stores, malls, and outlet malls. Many famous celebrities and musician artists posed for Calvin Klein’s advertisement campaigns, wearing Calvin Klein jeans, shirts, sweaters, jackets, bras, purses, and underwear. Calvin Klein

This ad shows emotional appeal because there is a mother taking care of her children.

During the 1920’s, advertisement has changed in many aspects of American culture. Although the concept of advertising has existed in the United States since the establishment of the thirteen colonies, the American advertisement became what it is today as in a result of the 1920’s. During that time, most of propaganda techniques, that were used in modern times, were officially established and perfected. However, advertisers find great accomplishments with the different techniques such as psychology of advertisement, brand consciousness, therapeutic ethic, and even the use of women image use on consumers that will master mind the advertisement culture.

Jim Fowles’ Advertising’s fifteen basic appeals , Fowles writes about how ads has many ways to appeal to the consumer. Actually according to Fowles there’s fifteen basic appeals to be exact. When Fowles writes “something primary and primitive, an emotional appeal, that in effect is the thin line edge of the wedge, trying to find it’s way into our minds.” In other words, Fowles is saying how advertisement works . The point that Fowles is making is important because something that has been around for years has made a major impact to society. The consumers have “unfulfilled urges and motives swirling in the bottom half of our minds.” This shows why Fowles is correct , it displays how advertisements have an emotional appeal to the

Hard-selling advertising was popular during the 1930’s, however three creative philosophies also emerged. J. Stirling Getchell developed and refined a distinctive photojournalistic style in advertising (Sivulka, 2012). Raymond Rubicam would use research to determine the proper layout designs, and ways to improve advertising. Bernice Fitz-Gibbon would use simple folksy style advertising to relate to the consumer (Sivulka, 2012).

Hilary Clinton and Donald Trump face off in the 2016 presidential election, representing the democratic and republican parties, respectively, and fighting over the vote of each American. Commercial advertisements are an effective medium by which Clinton and Trump communicate with the people. In “Unfit”, the commercial for Clinton, various sources damning Trump are played in addition to footage of the republican candidate, arguably, at his worst. Meanwhile, the commercial from Trump’s campaign, “Two Americas: Economy”, depicts two distinct versions of America’s economic future: a devastated future under Clinton and a prosperous future under Trump. Through each campaign’s commercials, the candidates attempt to destroy their opponent’s credibility, appeal to the logic and emotions of the people, as well as establish their own integrity.

For Americans, the 1960’s were a time of both unnerving turmoil and exciting change. Following on the heels of the 1950’s themes of tradition and conformity, the contrasting events and attitudes in the sixties constituted a perfect storm leading to a reconstruction of American social, cultural, and political ideals. Although each decade has experienced identifying features, events occurring during the sixties provided for a definitive coming of age era for the United States. While much of this revolution can be attributed to the events themselves, the medium used for disseminating these ideas bears some of the responsibility. Throughout the decade television replaced radio and newspaper as the primary source of news and entertainment.

In light of election day soon approaching, Clinton releases a critical advertisement to air in undecided states: the ad uses juxtaposition to craft an unflattering idea of Trump in her attempt to sway voters towards the Democratic party. The advertisement is composed of snippets of girls of all ages, ethnicities, and builds analyzing

The ad shows her devoting many hours toward her goal, and missing out on family moments. She is missing out on her children playing, burning dinner, and studying in the late hours after her children are asleep. She is sacrificing her present time with her children to make a better future for them. Small children do not understand why this is important. The only thing they know is that mom is absent. Nevertheless, pushing herself towards her goal, she makes it to graduation and is shown working as a successful woman. At her desk of her new job, she traces over the “IT” on the “We Can Do It” poster as a rite of passage and completion of her goal. The ad’s purpose is to gain its target audience to enroll in classes. Its target audience are parents of small children and people who are stuck in a job that is advancing above manual laborers. It instills fear on those most vulnerable, claiming that getting an education is the most attractive approach in this circumstance.

In the political ad titled “Family Strong” approved and paid for by Hilary Clinton, Clinton is shown as a strong female leader that is very involved with not only her family but the wellness of all people. Throughout the advertisement Clinton is shown speaking about why family values matter in politics. Hilary Clinton skillfully uses plenty of rhetoric via pathos, ethos, logos, and kairos to captivate her audience. Clinton shows the audience her empowering leadership and delicate motherly grace that the nation craves. The question potential voters are inquiring: Is Hilary Clinton the right candidate for president? The advertisement successfully depicts Clinton as the right candidate to become the next President of The United States.

“Family Strong”, the title alone gives her ad an emotional edge. The ad begins with Hillary Clinton discussing how her mother was abandoned as a child, and even though she went through a tough life she never gave up. She instilled these same values in Hillary. Hillary goes on to say that her mother’s emotionally triumphant story, played a key role in her decision to live a life devoted to helping families and children. The timeline begins with Hillary graduating law

The last Trump voiceover has Trump replying to the question if he respects women in which his response is “I can’t say that either.” He says this with a giddy expression, as if it is a good thing. The happiness he emits versus the mournful faces of the girls, gives viewers the feeling once again that Trump doesn’t care that his words adversely impacts young people. This ad is meant for people to want to disassociate themselves with

This particular ad has many aspects to it that make it something that sticks out. The woman

Advertisements and commercials have been an integral part of American history for many years. Since the invention of the newspaper, people in the United States and lots of other countries have been heavily influenced by advertisements. These ingenious tools are used to make people desire to buy a product or contribute to the success of a product in some way. In more modern history advertisements have been implemented into television and other mediums of mass media. Because so many people watch television everyday it is the perfect tool to advertise with. Also, the advertisements must be interesting and have enough appeal to actually captivate the audience’s interest. The car insurance company Geico understands this concept very well. This