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The ITV is a British broadcasting company that Creates and distributes its own content to the public. The ITV was founded on the 22nd of September 1955. The ITV can be considered commercial television this is because ITV get funding through advertising. The ITV was set up to compete with the BBC after (1954 television act).

This act sparked the idea for the ITV or The Independent Television Authority. This is because the creators of the ITV wanted to create an alternative option of broadcasting for the general public and wanted a change from the BBC owning multiple Tv channels and controlling a lot of the media. So They created the ITV to give viewers a different option to the BBC.

Originally governed by The Independent Broadcasting Authority now known as Ofcom. The ITV is governed by Ofcom with a ten year public service broadcasting licence. Ofcom regulates Tv, radio and On Demand, plus many other services. This is to protect the public from harmful or offensive content. Ofcom uses a number of acts from parliament, acts like the communication act 2003. The ITV is also vertically integrated because like the BBC the ITV produces its own content a distributes it to the public. The ITV produces CDs and DVDs of …show more content…

This is to benefit the general public by given updates on current affairs on the news but also entertain and educate children. The ITV is owned by the ITV Network Limited. The ITV Network limited tells the ITV what to schedule and the quality of content to produce for broadcasting. Go to section 2 for the example of ITV Network Limited. The ITV wants to incorporate diversity across its network. The ITV is a member of the Creative Diversity Network. The Creative Diversity Network aims to promote and represent diversity across broadcasting networks like the

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