Tween Research Papers

Eric Schlosser’s essay, “Kid Kustomers,” concludes and makes several strong points about the marketing on children. He starts his essay with a brief comparison that “twenty-five years ago, only a handful of American companies directed their marketing at children,” whereas today, “children are being targeted by phone companies, oil companies, and automobile companies…” He emphasizes and stresses the importance of having “Kid Kustomers,” because one important marketing strategy is to aim to “increase not just current, but also future, consumption.” Schlosser learns that ad agencies target children because they make up a majority of their sales. Throughout the essay, Schlosser not only gives marketing tips but also discusses the 7 different types

Hymowitz discusses the image and substance issues that tweens, children from the ages eight to twelve, experience due to vulnerableness and lack of self-esteem and individuality using Nickelodeon, toy manufacturers, and teachers as sources. In the beginning, she

Marketing and branding a product is a very practical practice for any business that wants to generate revenue, and ultimately become successful. Corporations have a plethora of methods to attract consumers to their products that they use to appeal to all demographics in order to maximize their profits. However, there is one demographic in particular that draws the majority of the attention from large corporations from its sheer size alone, children. During the course of this essay, information will be drawn from the views of Naomi Klein, Ann DuCille, “The Merchants of Cool” documentary, and Episode 14 Season 5 of The Simpsons “Lisa Vs. Malibu Stacy”, regarding methodologies of marketing that business use to make profits, that actually end up negatively affecting children.

The first negative trend in tweens is their need for attention because it often results in their becoming wayward. Their search for attention from overworked or inattentive parents, peers, and others on social networks has an adverse influence on their behavior. When tweens experience the lack of attention from parents, they may misbehave in many ways in order to attract the attention they crave. They would seek popularity among

In past and recent reports experts tell us that this is accurate and they rely heavily upon trendsetters to popularize new brands for them so that they are successful because often times this can either make or break a company. Now a days marketers are using crafty strategies to win over the hearts of young kids. In today’s youth the age group that market consists of includes kids which are age 6-9 years old, tweens which are 10-13 years old, and teens that are 14-18 years old. For example The

Before the summer ends here are some great flower crafts for tweens. These are fun and simple ideas you can do with your tween, or just supply the materials to keep your kids busy for a whole afternoon.

I will be producing a creative media project entertaining the relationship between technology and children. I will be extending Louis C.K.’s beliefs as discussed in essay three, however, moving away from all other aspects of project three. I will be creating a short documentary film, I plan to strategically appeal to my audience’s emotion as Louis C.K. does so very well. To do this I will apply statistics as well as video evidence from real interviews with kids in my video. I will begin my video with clips from the opening lines of news stories. The television news creates uneasiness as well as urgency in the minds of today’s views. Therefore, by adding this I will draw uneasiness and urgency to the message I am attempting to portray. I will then include expert testimony from Louis C.K. and his interview with Conan O’Brien and clips from TVOParents’ (a parenting tips website) discussion on whether kids are benefiting or being

After watching the documentary “Merchants of cool”, it became clear that trying to market to teenagers can be very difficult. Trends are always changing, therefore the advertiser’s ideas on how to market their products, must also keep changing. They use what is called “the giant feedback loop” to win over their audience. Companies study teenagers, most of whom are trend setters, and create an alluring image of their products that appeal other teenagers. The products take on the new trend, and as a result, the teenagers buy them. The teens want the products because what they are seeing is an image of what they strive to be. Eventually, the trend will be over, and the cycle repeats itself.

In particular, research portrays consistent findings as to tweens' involvement in the need recognition (i.e. primal) stage of the process (e.g. Dunne, 1999). This can be motivated by the fact that holidaying provides a sense of recognition and belonging to the peer group as leisure activities are a frequent topic of tweens' conversations. Thereof, opinion-conscious tweens have a personal stake in the holiday decision coming true, thus become actively involved in ensuring that such need is recognised. Furthermore, as parents are reported to consider holidays are primary for children to benefit of, they encourage tweens' input to ensure that the experience is

In a world where young people are only living for themselves, the corporations and brands are booming. Having expensive clothes, the newest phone and an overpriced cocktail in your hand on a weeknight has never been so important. This is the essence of youth, going to parties to show off your brand new purchases, buying a whole new wardrobe for your one week holiday to Ibiza. Major fashion brands have caught on to this and youth culture has began to feature heavily in campaigns.

I think tweens should not be protected from social media marketing practices because it is the way people make money, products would become more popular, and lastly they can reach more people if they sell things to tweens. Some people would want tweens to be safe and not be targeted by companies, but I think they are wrong in many ways.

While some young people utilize technology to create great content such as music, literature, or coding, it has created a budding effect of a generation that is obsessed with consumption. The truth is the majority of youth’s time has been excessively dedicated to passive activities like watching tv or online videos, gaming and scrolling through social media. According to Common Sense Media, when it’s summed up America’s youth is using an average of 6 hours of media daily, not counting for school or homework. That is a massive chunk stolen from a child’s day and the effects can be extremely damaging. It is leading the young generation of today to become overstimulated, over-scheduled and under pressure to perform both academically and beyond

Ever since I was little, I had a driving hunger to learn. I truly believe in the saying, “Knowledge is power” and never tire in learning new things. When I received my first iPod, the app I was drawn to the most was YouTube. It allowed me to visit people from all over the world and listen to what they had to say or show. As I traversed through the hundreds of thousands of videos, I found channels on topics ranging from machining to chemistry to government. With this media outlet, I was only a couple of clicks away from learning about whatever I could imagine. As I continued searching through videos, I would find more and more channels that caught my eye and offer information that I didn't even know I would be interested in. Real life experiences also influenced my findings on YouTube. My father’s

This study was voluntary. Parents expressed their interest in allowing their children to be apart of this study, they were contacted by phone and were asked if they wanted to participate. All participants; adolescents, their peers and their parents were paid. There were 185 participants from 7th and 8th grade. There were 116 seventh graders and 69

There is no doubt that when it comes to American youth television is one of the biggest influences by far. Many parents would love to say that their child does not watch that much TV but in reality they are spending a lot of time watching television or using media in some way. “The study by the Kaiser Family foundation shows that children ages 2-8 spend an average of 5 ½ hours a day “consuming media” kids 8 and older spend even more time in front of the tube nearly 6 ¾ hours a day” (Kaiser Family Foundation, 2005 ). Astonishingly, more time is being spent with media then doing homework, studying or even spending time with family. A child’s retention of what