Tweens Research Paper

No matter where children are or what they are doing they’ll always find some sort of advertisements. It can be when their casually watching television, reading a magazine or just playing games on their computer. Advertisements are different forms of communication whose purpose is to make their product known to the public. Marketers aren’t partial to certain people; they target anyone and every age group, but recently there has been an upsurge of advertisements aimed towards children. In Eric Schlosser’s article, Kid Kustomers, he demonstrates how child advertising has boomed by the tactics marketers use to get children to want and demand certain companies’ products.

In today’s media obsessed society, youth is greatly influenced by advertising. For example, Marketing to kids gets more savvy with technologies is how they ,“Online games like Webkinz show ads on the site draw youth to buy the product or just to look at it for ‘money’”. Because this tactic works, the ads are an excellent at make youth to talk about this and be annoyed. In Facts about Marketing to Children, it says, “Children pack 8.5 hours of media a day’, is what the Facts about Marketing to Children says.” Because children are on the media so much it is easy for marketers to advertise and get children to buy the product. “ Anne Lappe says that when her daughter grows up, and goes to a movie, the character might have a soda or fast food.”

One of the most successful marketers is quoted in the article “Get kids to nag their parents and nag them well”(260). In the initial few sections, he discussed the present time effects of the advertising on youngsters. Through this he contend that, previously, there weren't numerous child based marketing organizations that concentrated exclusively with respect to children and have their own kids' divisions, while now, they have huge amounts of organizations that makes a whole advertising division for the

Businesses in America is important to a successful economy. So advertising the young is not unetchical to me and it shouldn't be to you. Sure some marketing styles may "harm" kids but in the end a good economy will help us all. In the following paragraphs I willl give three examples of why AD's directed towards children and why they also help therm.

Click. Click. Click. Every day kids are using the internet and social media because of how addicting it can be.Kids are always on social media if they have access to an electronic. They use snapchat and or Instagram also twitter and there are many more. They use them too much to communicate to people. There are other things that they can do with friends and without electronics.

Advertising to teens is nothing new to marketers they have been doing it for so long and they know that teens can be easily influenced by their desires such as merchandise, fashion, and music and they are also the impressionable consumers of tomorrow.

In the essay “Kid Kustomers” by Eric Schlosser, the author addresses how companies use advertising as a way to lure children into buying their products. The author eventually convinces the reader that children then influence their parents into buying the product as well. Schlosser incorporates statistics about how much McDonald's sold their happy meals to children between the age of three and nine. This is simply because children watch more tv and go on the internet more; therefore, they are more likely to see more advertising, and eventually pursue their parents to buy them the product. In an informative tone, the author is speaking to parents with young

Theres two problems children are facing and parents included. Children shouldn’t be allowed to be on social media at the age of six between fourteen. They shouldn’t be allowed to because young children don’t have the age because they won’t be able to know what’s going on social media. I think it’s a bad idea letting your children

This week the essay that made the largest impact on me was Marketing to “Tweens” Objectifies Women by Jeremy Merkel. The claim is apparent that after reading the title that young girls are being objectified by marketing. Merkel clearly dislikes the idea of marketing sexy clothes to young girls and teens. As a mother to three girls I have kept my girls from these types of stores. Which is easy to do when you live 280 miles from the nearest mall with any of the stores mentioned in the article. The rules for my girls were and are they can were light colored eye shadow and tented lip gloss when they enter the seventh grade. NO lipstick, NO eyeliner, and NO mascara until they turned 15. When my older girls turned 16 they did buy fancy bras and panties,

American tweens range between the ag of 6 to 12. Per MKTG 10, our textbook, tweens are responsible for around 180 billion dollars annually in revenue. Thus, today’s tweens are all about the cellular phone. Almost every tween has their own communication device. Which brings along apps and games. Games developers use advertisements to sell their product to tweens and anyone who will buy in. For the most part, tweens are the starting age of find video games intriguing, and what better way to may a buck than developing a game for a cell phone. Personally, I think the ads somewhat con these young children into ask their parents for funds to download said games. They have brilliant way of using other games, by using pop ups, to advertise

Parents do not typically start out parenting their teen or tween with poor intentions. The biggest mistakes are sometimes born from the best intentions. Understanding some of these issues can go a long way in preventing unnecessary pain and emotional problems in tweens and teens today.

Young children are targeted not just to sell products to, but to generate interest or hype in the product whereby, eventually capturing brand loyalty at a young age. This action is also important for adults too; however advertisers know that adults have already accepted their brand preference and purchasing habits.

Teenagers though they are computer savvy are still a bit naive. Most teenagers are unaware that through social networking, the information they put on these sites are available for anyone to see. Though there is security measures taken to hide their information there are ways that the government, marketers, schools, and potential employers can access this information. From a marketers perspective being able to gather information from a social site would be an advantage because that is the inside world of teenagers. The things they would not normally say out loud can be found on social networking sites. Their wants and needs, how their day has gone, whether they are single or in a relationship. All these things can be used in marketing for this age group. “Understanding the attitudes towards online social networking goes some of the way to understanding how consumers view the advertising on these sites” (Louise, 2008).

I believe that marketing is a very strategic field and requires a lot of planning and brainstorming . The job of marketers is to promote an item to increase sales revenue, so its no secret that children are their biggest opportunity . Growing up as a child I could remember always asking my parents for any "cool toy" that was advertised on tv and my parents in exchange said "if you are good , I will buy it for you". Now that I am a older and wiser I fully understand why children are the primary audience for marketing. The reason being is , parents tend to spend more on their children than what they do for themselves. This not only includes children's necessities ,like clothing but toys and other desired items children want. I feel that

This essay will be about how advertisers gear their advertisements towards children. It will explain whether or not it is appropriate to do so and what effects it can have on them. Advertisers have an effect on where kids eat, what they wear, what they buy, and where they go for vacations (Poulton). Advertisers will employ celebrities to endorse their products in order to make the product more popular among teens. They will even send text messages to people who sign up about special sales or other advertisements. There are two sides to this argument. One side says it is okay gearing advertisements towards children, and another that says it is not okay. I am on the side that says it is not okay to target children in advertising. The reason being is because it can lead to undisciplined children, money problems, and bad habits in life. On the other side, people agree that targeting children are a good thing. They say this because it teaches them a compromise, promotes creativity, economic benefits, a positive social influence, and educational benefits (Lush, Shannon, Breseman, et al.). In this essay I will find the common grounds between the two sides.