Tweeter Case

Proclaimed as the hottest company since Google and Facebook, Twitter introduced a revolutionary micro-blogging service in 2006 that allowed users to spread and share short messages of 140 characters (“tweets”) with friends and strangers subscribing to follow their communication flow (as so called “followers”) in order to find out what is happening right now from any point of the globe.

One of the potential troubles of Boost Juice Bar may be facing is its old marketing message to its target audience or customers. This is the main issue if customers still have strong tackiness to stick the old message to Boost Juice Bar’s brand. Hence, Boost Juice Bar re-think about its goal customers. Boost also re-plans its marketing tools to the objective customers. However now, Boost is necessary to pay more attentions by using a popular marketing method, known as E- Marketing, such as Facebook and Twitters. The social media have been acting a considerable function in many companies, including small and large firms. The marketing mix is now very useful for understanding Boost Juice’s target customer, young generations.

The third issue for Trader Joe’s is their lack of social media presence. Trader Joe’s from their beginning has used a customer newsletter and occasional radio ads in order to promote their brand, and these advertising methods have not changed with the introduction and prevalence of social media. Many brands nowadays are seeking to gain a competitive advantage over the

4. In what ways is T-Mobile supporting its personal selling activities at the retail level?

The starting price for its products as communicated to the consumers by ads was well above the other retailers. Thus, consumers being price sensitive thought of Tweeter as the store selling high priced goods. Even though the middle and high end stuff are sold at around the same prices as in all stores. The lack of awareness along with the price advertising has made the Tweeter appear more costly and specialized for high end customers and thus driving consumers away. As can be justified Tweeter’s 70% sales was due to Quality/Service customers which look for high levels of product quality and customer service due to its image. As can be seen from the survey, the awareness level of people about APP was very low. Only 32% of the respondents could define it. Only 22.1% of the respondents knew that Tweeter offered the APP service.

Social Media: Nordstrom is active on many different social media outlets but there are many things they can do better that will help the company as a whole. Nordstrom can promote different products and promotions going on in stores as well as with different advances the company offer through its rewards program. Although the interaction between Nordstrom and customers is extremely well, when a customer logs on to the Nordstrom’s twitter all that is seen is words of Nordstrom responding to customers. They could provide followers with more pictures and videos of products and stores. Nordstrom is consistently responding to both customers who are complimenting their products as well as responding to customers who are complaining in which the company gives them an outlet for feedback. Facebook can be used as a general details page with information about sales, locations,

So far APP has been successful as a retention and acquisition strategy. From 1992 to 1996 Tweeter 's core customer market share has grown from 19.6% to 25.2% (Appendix 8 Tweeter). By contrast with the exception of Circuit city (Appendix 10 Circuit city) over the same period the market share for this class of customer has increased by a smaller percentage (Appendix 9 Lechmere) or actually declined (Appendix 11 Other retailers). Since Tweeter has retained its customers and acquired more customers over the years I would say the strategy is applicable and successful for both functions.

For the Twitter assignment, I chose one of TJX Companies Inc., affiliates, Marshalls, because they are one of the leading discounted department stores, and I am an employee of the company. As an employee perspective, I love Marshalls. Because of its working hour's flexibility, code of conduct, benefits, and diversity. Marshalls believe in excellent customer service before all tasks; it is always smile, greet and engage every customer. Looking at Marshalls from a customer perspective, I would have to say that their prices are to die for; the customer service needs a little more work. As well as maintaining bathroom cleanliness and associates friendliness needs more work. The reason their prices are to die for is that I can buy designer apparel at a discounted price. Also, the quality of the fabrics is the same as the high-priced designer clothes. So why pay more money for the same thing? As their slogan stated, “Never pay full price for fabulous.”

Twitter does not seem to stop in its efforts to bring more people use the social network. The struggles in 2015 led the company introduce two fresh features to attract people but neither was beneficial to increase the number of users of Twitter. Now, the ads revenue appears to climb higher and the monthly user’s growth has stalled.

Twitter has been segmented since the creation of the company; they tend to have a consumer base in the age group of 13 to 35 years of age. The age group of 13 to 35 tend to spend the most money, however this consumer base taste tend to be very inconsistent. Twitter is experiencing a maturity phase. In the maturity phase, there is little growth and the profit margin has reached its highest peak. If present circumstances are any forecast of the future, Twitter Inc. is in the early portion of the declining stage. In the declining stage there is no growth and the company spread sheet starts to show the company in operating in the red or negative.

Both AT&T and Verizon are exceptional in their reliance on social media, websites and e-commerce systems to attract, sell and serve customers. Each of these companies also has designed each element of the customer experience, from being in their stores to look at their latest phones to purchasing additional services online from the standpoint of accuracy, ease of use and speed. In evaluating each of these two companies as a consumer, several insights immediately were apparent. As each of these company's stores' are designed to minimize the wait times for existing customers while also making the process of getting started as a new customer relatively easy. This is a big improvement from just five years ago, where it was common to walk by the Verizon store visited for example and see a long line of customers out the front door. Clearly Verizon has been able to get more of their customers onto their website to complete transactions, based on personal observation. AT&T's store, also in a local shopping area, also shows comparable improvements over the last five years.

O n August 16, 1996, Sandy Bloomberg, founder and CEO of Tweeter etc., reflected on the recent history of his small, upscale New England retailer of consumer electronics. Tweeter had grown from a 13-store chain with $35 million in annual sales in 1991 to a 21-store chain with $82 million in annual sales in 1996. Bloomberg had always attributed part of this growth to Tweeter 's ' 'Automatic Price Protection" policy, which had been implemented in 1993. Under Automatic Price Protection (APP), Tweeter monitored local newspaper ads and automatically mailed a refund check to a consumer if an item purchased at Tweeter during the past 30 days was advertised for a lower price by a competitor. Two recent developments in the

In this organization setting, the company resources allocated based on availability on a first-come first-served basis without necessarily aligning to enterprises objectives. Every business unit and function has their own analytics project, however, analytics group only acts like an internal consultant who charges business units for their services. Now we are facing a challenge of slowly profit growth and the one of the most important reasons related to this problem is that the slowly growing new customer volume. In this case, targeting the potential customers and engaging with them will be a good solution. To do so, the company is seeking an effective way to use the resources effectively to analyze the real-time tweet data, so they can interact with people online and determine if those people are likely users and then try to engage them online. Addressing an analytics

Doing all these helps change the customer’s perception of Tweeter of being expensive, it is trying to convey to customers that their price on the high quality goods are matched to its other competitors. Its unique selling proposition of “high quality and customer service” is embedded in the minds of its customers and that’s how they are differentiating themselves from the other retailers. I think overall, their new marketing strategy really fits well and targets their niche market of “Quality/Service” customer. Such customers are interested in premium products yet concern about price and I think Tweeter’s marketing message and marketing mix really targets those customers.

Twitter:- In comparison with Facebook, twitter is not popularly used by the people. Since the Twitter account of Evian was not regularly updated it lost its majority of followers. We think that besides Facebook, the twitter account should be regularly updated with tweets. The recent drive held by Evian “Babies and young people” was huge hit online. The ad received numerous tweets online, thus keeping itself updated on twitter helped Evian build its marketing