Two Different Ways of Innovating with Information Technology

As the company continues to grow at a tremendous rate, the organizational structure became more complicated for the managers to maintain. Additionally, the Association is unsure of how to deal with the growth, and continue to preserve their company philosophy of “people supported first” at the same time. When the company was small their informal way managing the support service was a great fit, however, with more people constantly being supported, a more structural way of overseeing the expanding support service infrastructure needed to be established.

Netflix is in a fairly favorable position on the strategic group map. Where Added value is measured in terms of instant movies and recommendations, and market coverage is measured in number of stores, vending machines, and online presence.

It appears that Netflix has control over the vast majority of the movie rental business. Consumers are renting less than they used to and the convenience that Netflix incorporates into its service, such as online streaming and mail orders eliminates other competitors from considering entering the movie rental business.

What role has Netflix played in the development of Blockbuster’s strategic planning? How important is Netflix to Blockbuster’s future strategic plans?

Some of the items that will need to be made aware of and shared with executives, employee and the stakeholders of the organization is the managing and protection of Access Control and attack monitoring system, each and every member of the company will need to understand and abide by the policies that govern access control in the workplace, allowing other employees to enter a facility without each employee scanning their badges will be a breach of security. The awareness of securing network architecture and network communications components, raise awareness on security governance concepts and policies and risk and personal management. The support of the entire organization in the changes and improvement will results in an effective strategic

To an organisation, through understanding the service concept they are able to display the value of their service to the customer through communicating a key set of benefits. The services and benefits provided vary upon industry, however what individual organisations can benefit from is organisational alignment. Johnston et al. (2012) suggests that the service concept can act as a tool that links together the different functions of an organisation with a common purpose and standard. In addition, Looy et al. (2013) explains that the service concept can become a blueprint that communicates to employees what service they should provide and to customers what service they should expect to receive.

Netflix introduced an online streaming service in 2007. At the time of its introduction, the streaming service had a catalog of 1,000 movies and TV shows (Helft, 2007). From 2008 to 2010, Netflix partnered with different electronic companies to provide streaming through Xbox 360, Blu-ray players, PS3, smart televisions, Apple devicesm and Nintendo Wii. (Netflix) Since 2010, Netflix began to launch the service outside the United States with Canada being the first country. In 2016, Netflix became available all over the world (Netflix).

Entering and transforming the video rental industry was a large undertaking for the start-up company. The first marketing objective the company undertook was the process of building a brand. Netflix’s identity was crucial to future growth and success. Without a strong brand, competitors with deep pockets could have easily duplicated the company’s business model. Secondly, leveraging technology was critical to establishing the business and infrastructure growth. The consumer base was the final objective Netflix sought to achieve. Retaining and growing subscribers were fundamental to revenue and marketing goals.

While all of these technologies have enabled exciting changes and opportunities for businesses, they have also created a unique set of challenges for business managers. Chief among all concerns about technology is the issue of information security. It seems to be almost a weekly occurrence to see a news article about yet another breach of security and loss of sensitive data. Many people will remember high profile data breaches from companies such as T.J Maxx, Boston Market, Sports Authority, and OfficeMax. In the case of T.J. Maxx, a data breach resulted in the loss of more than 45 million credit and debit card numbers. In many of these incidents, the root cause is a lack of adequate security practices within the company. The same technologies that enable managers can also be used against them. Because of this, businesses must take appropriate steps to ensure their data remains secure and their communications remain

Netflix, the online subscription-based DVD rental service aimed to better satisfy customer in a way competitors didn’t, customized and personalized service with unlimited monthly rentals from a great variety of film offerings. Now they want to leverage their strengths to enter into the Video on Demand market

To offer a wide selection of DVDs for its consumers, Netflix worked with more than 50 studios and distributors. Revenue sharing arrangements

as one of the fastest growing company in the market. In 2015 Netflix’s market value

Competition in the Movie Rental Industry in 2008: Netflix and Blockbuster Battle for Market Leadership

“Netflix, Inc. is the world's largest online movie rental service, with more than 10 million subscribers (Netflix Media Center, 2009).”

Because users of the above websites and social media outlets overlap heavily with Netflix’s target demographic, the coverage of their selected audience will be stronger than most other forms of communication (and e-mails and letters to their