Two Examples Of An Indie Culture

Reaching fame and winning awards in each one of these categories. He not one that has run in’s with the police. As a matter of fact, he is clean cut and squeaky clean. Making him a splendid role model for children and young adults, being that they hold him in high regard. He even performs a tremendous amount of charity work. Lyrically he has put success before decency, still with his success he performs a decent amount of charitable work. Furthermore, in the article, “Selling to Children: The Marketing of Cool” by author Juliet B. Schor, she states, “While there is no doubt that the desire for social acceptance is a central theme of growing up, marketers have elevated it to the sine qua non of children’s psyches. The promotion of cool is a good example of how the practices marketing to teens, have filtered down to the children’s sphere.” These tie into each other, for the reason that big corporations are targeting the next generation with their products. Big corporations that include Patron, Hennessey, and Grey Goose will go as far as paying these musical artists for mentioning their products in their songs. For instance, big tobacco companies target children and young adults with their advertising. Even candy companies promote tobacco with items comparable to cigarettes, they are candy cigarettes. There is even a gum that comes in a pouch exactly like chewing tobacco, called

The argument was that the movement, which became labeled as indie-classical, highlighted the challenges of who has the responsibility of classifying and categorizing this new music and the overall waning validity of the need for a genre label. With the example of New Amsterdam Records, the initial categorization of indie-classical was coined by marketing influences that evolved into arguments among music critics and musicians as to the validity and definition of the term. Ultimately, the movement rejected the traditional labeling and to survive with the confusion, but can now be more accurately described as "post-genre"

For these historians, listening to rock ‘n’ roll was an act of rebellion precisely because the adult audience and the press condemned the music. In outlining this rebellion, historians like Belz, Shaw, and Gillett ignored the social significance of Afro-American music finding an audience in white middle-class teenagers. Gillett offered a rosy but weak prognosis that the white audience, by virtue of being a minority audience, bridged racial gaps by taking on a radical stance against majority tastes.[6]

The unfortunate aspect of the music industry today is that labels have become a sort of transformation mechanism for artists. Artists enter as the person they’ve always been and make their public debut as a fabricated alias with pink hair and bad publicity. In the early 2000’s when music piracy became a fad to be reckoned with, labels began thinking of ways to keep album sales up. Instead of enhancing the musical creativity of their artists, it became easier to dwell on the negative aspects of their personalities. While I’m not personally a fan of all of these artists, it’s important to give credit where it’s due.

freedom in the genre with improvisation, and playing the music creates a great environment for

Alex and Rebecca try to avoid the burgeoning consumerism which has surrounded children due to handsets. At the start of the chapter Egan stresses the fact that handsets for kid have become popular and children have become mass consumers of music, which has led to a change in demand for many genres of music. This development of children becoming consumers is described thoroughly in the essay “Childhood in a Digital Age: Creative Challenges for Educational Futures” by Anna Craft. In one passage, Craft asserts, “This marketization of childhood where children’s independence, self-identity

NME is very powerful and well known in the music industry, especially the ‘indie genre’ of it, ‘Indie (independent) guitar rock is a post-punk subgenre of independent or alternative rock, featuring mainly white, male groups playing mainly electric guitars, bass and drums’ these present what can be seen as stereotypical characteristics of indie music giving the idea that music is a subject for men.

A phrase coined by many emerging bands in the early 1980’s, ‘alternative rock’ has become an increasingly more popular term used to describe artists that try to be innately different, yet veer away from the establishment and wish only to play the music they want to play without “selling out”. While it isn’t as concentrated or specific as other genres like hip hop or classical music, alternative music encompasses a wide variety of artists and songs over decades, most of which could be subcategorized into grunge, metal, punk rock, progressive, new wave, and even mo

Since the beginning of my further learning and development in the way an individual enculturates oneself and communicates in a community, I have been vastly interested in the way musicians communicate through producing texts, and how artists become enculturated into the musical community. Writing and publishing is conducted in sets and genres. These genres and discourses are “forms of life which integrate words, acts, values, beliefs, attitudes, and social identities as well as gestures, glances, body positions, and clothes”(Gee para. 5) From my personal experience, being in a band and being an active member of the local music scene is followed by many stereotypes regarding artists as

This paper will take an in depth look into beats by dre a division of the produces headphones and other audio equipment. Beats have always been a very pricy brand of headphones with prices ranging from $200 to $500 and are known worldwide for their clean look and class status. Off of these few facts you would assume this is a product that is only targeted at the upper class or an older demographic that can afford it. This isn’t the case as they have a hip hop or rap core in terms of their brand image so a lot of the ads are directed to what feels like inner city youth. The ads usually have prominent black community member’s showcasing their products and adding their own flair. This ranges from sport stars to rappers and singers but the area

Distant memories of waking up on a Tuesday morning anticipating that after school or work you would be heading to your favorite record store to buy your musical idol’s new album is something to be cherished. When discussing classic albums, projects, and music moments people tend to forget that the context of society is a monumental factor to evaluate. The 1990’s were an era of unrelenting self-expression birthing new genres of music that allowed space and interpretation amongst all classes. The thrill of all this lies in the exclusivity of the artist-fan relationship. Prior to social media individuals were left to imagine the lives of artists but with the influx of technology and the popularity of reality television, it is almost impossible to NOT know the most intimate details of celebrity lives.

This tactic illustrates Fiske’s theory of excorporation and incorporation. The record label began by excorporating original songs to the public. After noticing what the public is doing with the songs, they regurgitate the practice back to audiences, incorporating the popular culture ideals into their mass media in an effort to further connect with the audience.

When creativity is restrained or promoted by the music industry, choices of bands and artists can be questioned when commercialism choices effect audiences opinions towards a band, and other artists opinions of one another. My Chemical Romance wrote the song ‘Vampire Money’ specifically to target the band Muse when their song ‘Supermassive Black Hole’ was used in the commercially successful franchise Twilight. Believing that Muse were ‘sell outs’, this attack from one band to another created a ripple through the music industry that wasn’t often seen in the Rock music industry. Another example, came from Trent Reznor the front man of Nine Inch Nails, when Reznor became the ambassador for Beats Music, despite years of voicing his intense hatred

Encompassed by warm, leather seats, I hummed along to the soothing melody of “Both Sides Now.” My parents’ music had been ingrained in my brain since infancy. Elvis Costello, John Denver, and Kenny Loggins were originally introduced as devices to encourage naps on long car rides. But soon, these melodious tunes became favorites.

Drawing on this statement about postmodernity, It can be claimed how “indie” now have become mainstream, especially when it comes to fashion and style. Even though almost all subcultrual style did at some point become mainstream, the difference is that when that happened the innovators of the style, the subculture, turned away from that style. Today Kratx and Reimer(1998) argues how trends seem to last much longer, how “subcultures” stick to them, even after adopted by the mainstream.