This paper analyzes the effectiveness in creating Kairos in an article by establishing a sense of exigence. A form of rhetorical appeal, Kairos is the ability to take advantage of an opportune moment to persuade an audience to act now, meet a deadline or react to a crisis. A key factor in the creation of Kairos is the establishment of exigence. Exigence is a set of circumstances which establishes a sense of urgency; a reason for existence. In Jean Kilbourne’s article “Two Ways to Hurt a Women” she effectively uses, Kairos to persuade her audience that media needs to be more aware of the portrayal of men, women, and children in advertisements and the impact on children’s future behavior and beliefs.
In her article Kilbourne makes the claim
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Throughout the article Kilbourne was effective in using logos, pathos, and ethos to establish exigence driving the creation of Kairos and the need to respond to the crisis of increased sexual assault and rape and the need to act now to change the way advertising is used to target both the young and the old. Even though she is effective in creating these appeals she detracts from her own purpose by alienating one of her primary audience. In her article on multiple occasions she makes comments such as “there is no danger for most men” and “Men are not likely to be raped, harassed, or beaten ( that is to say, men to be presumed to be heterosexual are not, can very few men are abused in these ways by women)” (Kilbourne, 165) these biased opinions as there is no research to support these claims as there is with other claims in her article distracts from her purpose and gets lost in all the rhetoric. The one-sided view of this article makes it hard to read and even harder to agree with the purpose of the message. If it is in fact her intent is to gain agreement from her primary audience; advertising agencies and government official; she would be ineffective as she loses all common ground and goodwill by including so many biased statements in her article. If a government official attempted to use this article to act now to the exigencies of rapes on college campus they would not gain support from a portion of the population particular heterosexual males how have been victims of
Television advertisements have been a part of pop culture for years, these quick minute long clips gain the popularity of its viewers through humor, shock, or simply good salesmanship. The ShamWow infomercial has become one the most well known television ads in America. Its popularity came from its snappy dialogue, believable offer, and enthusiastic spokesman. But what made this infomercial so successful? Today I will be analyzing how the ineffective use of the appeals of ethos and kairos, and the highly effective appeal of logos and pathos effect the audience in the ShamWow commercial.
In Breazeale’s text, “In Spite of Women”, he touches on how the magazine, Esquire, focuses on incorporating content that is solely directed to the attention of the heterosexual man. In the magazine, Breazeale states that it is an attempt to make men fantasize women only sexually which leaves men with the power and control that they believed that had lost post-depression era. Throughout Kenon Breazeale’s text, he shows how that for there to even be a male consumer, there must be women involved. So, while the magazine touched on things like food, apparel, and home décor, Esquire needed to incorporate erotic images of women in order to capture the attention of heterosexual males. In Breazeale’s text, his purpose is to focus on Esquire to emphasize men’s dominating nature over women in society. In my rhetorical analysis, I will concentrate on analyzing how Breazeale argues that Esquire magazine utilized erotic text, cartoons, and illustrations about women to place the consumer role on males.
Have you ever wondered how advertisers come up with trailers or commercials? Or if there is a formula or specific ingredients for which advertisers make their advertisements? I am here to tell you that there is a formula and there are key ingredients to make an effective trailer or commercial. In the world of commerce professional advertisers use rhetorical devices as their ingredients to cook the best trailer that will attract customers to buy many things. The most common forms of rhetorical devices are pathos, ethos, and logos, these devices make a statement more persuasive but what separates a good advertiser from a great one is the way that they use these devices. Advertisers are experts in using these devices in combination; and the only way to know how to combine them is by studying your audience. Video game advertisers have specific ways to persuade their audience to buy a game. Today I will be studying this pattern in a video game trailer of “The Last of us” by Hydrawlik. I will analyze the combination of rhetorical devices that are used in the trailer and evaluate their effectiveness. This video game trailer uses these rhetorical devices effectively to attract the audience’s attention in order to lure customers to buy the product. Rhetorical devices are used for specific reasons for example Pathos is used to incite emotional responses, logos to prove that the game has exactly what the audience wants, ethos to develop a sense of credibility in the advertiser
“Speaking to you today, I speak for them, just as each of us speaks for women around the world who are denied the chance to go to school, or see a doctor, or own property, or have a say about the direction of their lives, simply because they are women”(Clinton 1). These words spoken by Hillary Rodham Clinton in her speech, “Women’s Rights are Human Rights,” on September 5, 1995. Hilary pressured the Chinese government and the world to address the problems women face everyday go unresolved because they are ignored. Her speech is one that is still relevant today and has affected the world by inspiring other countries to proclaim their opinions on women's rights. Hillary uses many cases of rhetorical devices that include, parallelism, ethos, pathos,
We as humans learn to communicate with each other through many various forms of text: books, newspapers, advertisements, comics, public service announcements, social media, text messages, and the list goes on. Not only do the spaces that are created today allow our voices to be heard, but also these writing spaces provide different styles of rhetoric to be produced. The concept of rhetoric stems from the appeals of ethos, pathos, logos, and kairos, each with unique writing aspect that help convey an idea. Ethos, for example, focuses on author credibility. Pathos, on the other hand, deals with emotions and how the text/speech is able to affect the reader. Next, logos is the logistical standpoint or argument. Finally, Kairos is the idea that there is an appropriate time to do and say an idea. These four appeals are used in different ways depending on certain writing styles.
In light of this year’s monumental and thought provoking presidential election between business magnate, Donald Trump, and New York senator, Hillary Clinton, the misogynistic rhetoric drew controversial division amongst the country. The value and significance of a woman have advanced from the cult of domesticity to a politically intricate executive, but that graduation exhibits seldom progress for women in media such as television, film, and theater. The depiction of females deters the accuracy and complexity of African American and latino women and limits their characteristics as peripheral, unoriginal, and one-dimensional objects of a man’s pleasure. Absurdity conveys in continuously seeing women setting the tables, giving a kiss on the cheek
Suffragist, Elizabeth Cady Stanton, in her speech, "The destructive Male," argues for a new amendment concerning women's rights. Stanton's purpose is to not only rally the women who have suffered unfair treatment because of the existing patriarchy, but to ultimately construct these ideas into the minds of congressmen. She adopts a cloying tone to furthermore emphasize her ideas to ultimately change the course of rights for women.
“Guys vs. Men” presents the idea that the term Man gives more bad qualities in males, unlike the term “Guy”, which, lets guys be free to indulge in stereotypical characteristic. A man is more mature responsible, and a sense of control, who knows when to be serious and show respect. A guy may have less responsibilities, more fun loving, a bit insensitive and is more relaxed. The distinguishing "guy characteristics” that Barry introduces to us is guys like neat stuff, guys like a really pointless challenge, and guys do not have a rigid and well defined moral code. Barry uses these characteristic to organize his entire essay by giving his audience examples of what the topic means and he doesn’t go off track about the topic. in the end I thought
A powerful speech of a woman who gave out a message at a Women’s Rights Convention in Akron, Ohio about the inequality between women and men. She was recognized for being an anti—slavery speaker. The author was a black woman who born in slavery time in New York, where women were less valuable than men. In this article the author brings up important points to analyze about racism of black woman rights issues such as intellectual superiority between whites and black men and women, women slavery, women seeing as weak and injustice in the United States.
“The greatness of a nation and its moral progress can be judged by the way its animals are treated” quote by Mahatma Gandhi. Over 115 million animals are killed in laboratory experiments worldwide for drug, cosmetics, chemical and food testing every year. Nowadays, advertising agencies against animal abuse are deciding to use shocking tactics to get their point across about ending animal cruelty. There are several advertisements that address different types of issues, but at the end of the day all they are trying to do is to give a voice to the voiceless, the animals. In order for these agencies to get the ability to manipulate and the full attention of the audience they need to use the most common persuasive strategies. Those persuasive strategies can also be known as the rhetorical tools of persuasion, which are the appeals to pathos, logos, and ethos,
“All I have, is a voice.” –W.H. Auden. These are five words that could leave a thoughtful philosopher speechless. But perhaps found within the lack of “finding a better word” moments, are when revolution seeds are planted in the hearts and tongues of the passionate. And if this is a truth, then Adrienne Rich was absolutely no exception. The radical feminist and poet opened her speech, “Claiming an Education” to the girls of Douglass College, in the most straightforward way as possible. In skimming the text, only the reader can imagine what was really communicated in the zeal and urgency behind her rehearsed words that day in 1977. Therefore, in light of under
On August 31, 1997, the world awoke to tragic news: England’s beloved Diana, Princess of Wales had died in a car accident while leaving her hotel in Paris. The event flooded conversation- everyone from the Royal family to major news networks to celebrity tabloids had something to say on the matter. Each voice worked to connect her death to the public effectively and many used rhetorical skills to do so. A speaker who can effectively use rhetoric is persuasive and works to convince their audience concerning a subject using various principles, one being some combination of each of three appeals: ethos, logos, and pathos. Ethos sets up trust and reliability for the speaker, logos presents rational facts and ideas, and pathos provides an emotional
Tannen uses a lot of strategies in her story. She first talks to her reader in a casual but respectful tone. She approaches the reader as a colleague, she doesn’t “dumb- down” her arguments, but she also does not make her arguments extremely difficult while also talking in a very relaxed tone. Tannen has a ethical appeal, meaning she presents sources to present herself as credible. For example she uses Ralph Fasold and his examples about women being the marked sex and also uses her example about chromosomes which states, ‘While two X chromosomes make a female, two Y chromosomes make nothing. Like the lingustic markers s, es, or ess, the Y chromosome doesn’t “mean” anything unless it is attached to a root form — an X chromosome” (Tannen).Tannen
This artwork is a political statement that shows some of the struggles that women go through on a daily basis. It's not the words men say when they tell us to smile, it’s the meaning behind it. It's as if when a woman is walking down the street, she owes it to the predatory men gawking at her, to smile- just for their viewing pleasure. And it never stops there. When a random man on the street tells me to smile for him, it's always in a demeaning way. Often times when I don't smile, which is literally 100% of the time that a random man tells me to, the man will get aggressive. I've been cussed at, flipped off, almost run over, and groped, all over a smile. So, members of the male species, don't tell a woman you see on the street to smile. Even
Gender inequality has been an issue in society for hundreds of years and it is still a barrier for men and women today. Emma Watson, a United Nations Women Goodwill Ambassador and British actress, delivered a passionate and moving speech on gender inequality at the United Nations headquarters in New York City on September 20, 2014. Watson’s speech, “Be The He For She”, was directed towards the billions of people who watched the televised speech, as well as fellow United Nations Ambassadors. Emma Watson uses this speech in order to inform and persuade the audience about gender inequality and feminism. As she presented her speech, she was trying to persuade billions of people, mostly men, to become advocates for ending gender inequality.