Essay about Two Ways a Woman Can Get Hurt by Jean Kilbourne

1577 Words Apr 29th, 2010 7 Pages
For the longest time now, advertising has played a huge role in how we identify ourselves in the United States with the American culture, and how others identify themselves with all the cultures of the rest of the world as well. It guides us in making everyday decisions, such as what items we definitely need to invest our money on, how to dress in-vogue, and what mindset we should have to prosper the most. Although advertising does help make life easier for most, at the same time it has negative affects on the people of society as well. Advertisement discreetly manipulates the beliefs, morals, and values of our culture, and it does so in a way that most of the time we don’t even realize it’s happened. In order to reach our main goal of …show more content…
Before even beginning the reading, the audience through the title, “Two Ways a Woman Can Get Hurt,” is able to understand also the personal tone the piece exhibits as well, especially for those who are female. Kilbourne’s support for her argument relies on the Appeal to Authority she makes, citing specific ads of big time companies and businesses to demonstrate how these ads are encouraging sexual aggression and violence. She alleges that ads affect us on an unconscious level stating we’ve become immune to the fact that these ads affect us (417). At the same time, she declares ads are pornographic, since they encourage rape and sexual assault. Kilbourne maintains that all women are vulnerable because “in our culture there is widespread objectification of women’s bodies, glorification of disconnection, violence of women, and blaming of the victim” (433). It all refers back to Kilbourne’s main claim that ads depict individuals as things which encourages sexual hostility. For evidence, she provides data about sexual assault: “According to a 1998 study by the federal government, one in five of us have been the victim of rape or attempted rape, most often before our seventeenth birthday. And more than half of us have been physically assaulted, most often by the men we live with” (430). On top of that, Kilbourne makes it a point to provide visuals and ads

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