Two Ways a Woman Can Get Hurt

1060 WordsNov 14, 20115 Pages
In Jean Kilbourne’s essay, “Two Ways a Woman Can Get Hurt”: Advertising and Violence, she paints a picture of repression, abuse, and objectification of women. Kilbourne gives an eye-opening view to the way American advertisers portray women and girls. Throughout the essay she has images that depict women in compromising poses. These images are examples of how often we see women in dehumanizing positions in advertisements and how desensitized we have become. Kilbourne implores us to take the media more seriously. She is putting a microscope on society and showing that the objectification of women is acceptable. Kilbourne’s essay is directed toward a general audience and she does a great job of relating relevant and recent…show more content…
The tone is incredible intense and again if you agree it is effective but it could be off-putting if you are not as passionate about the media exploiting women. Kilbourne successfully switches from second to third person. Specifically when she references an instance of a jury that was mostly women did not find a man guilty of rape because the accusing woman was wearing Victoria’s Secret underwear when the rape occurred. “Women are especially cruel judges of other women’s sexual behavior, mostly because we are so desperate to believe we are in control of what happens to us.” (Greene and Lidinsky 598) She makes a general statement about women and then draws you in by having a personal knowledge being woman. Kilbourne is reaching with her attempt to try to tie addiction with advertising exploiting women. There isn’t a transition between the two and leaves readers questioning if she started a new essay and/or what in the world does this have to do with advertising. It seems, in her passion trying to convince the reader about advertisement’s exploiting women, she feels as long as she has a reader on the hook, lets point out some other problems that women have that are not their fault. She jumps from alcohol addiction to eating disorders. Kilbourne makes valid points on these subjects but loses the reader along the way. By the time you finish the essay, you are left confused about what you just read. She does a shoddy job at best to try to intertwine addiction and
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