Tylelenol Case Study Essay

In order to discuss this case, it is also important to know about McNeil Consumer Healthcare, the subsidiary of Johnson & Johnson and the producers of famous medicine "Tylenol". Tylenol was their best selling product; it was very much trusted by their consumers and they also earned huge profits from its sales in United States.

Vicki’s co-workers credit her with being helpful and knowledgeable. Vick’s co-workers are able to count on her to talk through a difficult situation with a Client. Working on the Crisis Line can be a challenging because calls are unpredictable. Crisis Line staff work closely together to help clients who are in crisis situations. However, there is not a set formula that works for every client who calls. Vicki is able to problem solve to develop the best course of action to help clients who are dealing with a crisis. Vicki is also able to be supportive to her co-workers during a crisis situation with a client to work together to determine the appropriate intervention.

How many of you have taken a tylenol pill. What if you died days after taking them, what about hours, minutes, seconds. This is what happened in Chicago 1982 after someone got tylenol pills and poisoned them with 100 to 10000 times the fatal dose. Seven people were killed and more poisoned bottles were found after this. One family and other individuals were found dead because of this. In total it ended up being seven dead. No one was ever convicted for the murders, but three people were suspects in the investigation.

Introduction: Since 2001, compounded drugs have caused more than 1,000 illnesses, and 87 deaths in the United States (cite 1). All of these unfortunate incidents were caused by errors during the manufacturing of compounded drugs, and in most cases, because of contamination. On the 25th of September 2013, the Drug Quality and Security Act, also known as H.R. 3204, was introduced, and three days later, was passed by the House of Representatives. On the 18th of November, this Act cleared the Senate. On the 27th of September, 2013, President Barack Obama signed the Drug Quality and Security Act into law (cite 2).

When J&J realized that their Tylenol capsules caused the deaths of four Chicagoans, they immediately initiated a recall of all Tylenol products, and spread the news by any means possible. Cars with sirens and loudspeakers drove through the city and suburbs of Chicago, urging residents to throw away any Tylenol capsules they might have. Schools were contacted, and they instructed students to bring all Tylenol products to the school nurse. News flashes were initiated to warn people of the Tylenol danger as well, and all stores were instructed to remove Tylenol products from their shelves. Removing the products was a gutsy move, not only because it was dangerous to the company by recalling so much products, but there was also a fear that the killer

This happened on two occasions, the first in 1982 and the second in 1986. These episodes could have been devastating to the McNeil company by drastic decrease in consumption of the Tylenol products. The McNeil company rallied to the situation to counter this possible decrease in consumption. According to "Laurels: The National Business Hall of Fame", Tylenol's share in the one billion dollar analgesic market commanded thirty-five percent of the market before the 1982 incident. At the time of these episodes, consumer trust was damaged and market share decreased to seven percent. By February 1983, Tylenol had regained a twenty-four percent share of the market(Diary of an Amazing Comeback). In the 1990's, Tylenol again reached its thirty-five percent of the market which at this time accounted for a two billion dollar market(Laurels: The National Business Hall of Fame, Fortune). By regaining their share of the market, this demonstrated that the consumers had faith in the McNeil company's ability to produce safe and trustworthy products, i.e. Tylenol, for their comfort and happiness.

Tylenol, an over the counter prescription product from Johnson & Johnson, was one of the top brands in the analgesic market. Within the company, it was also a large income earner that commanded nearly 15% of the company’s total profits. That being the case, the 1982 crisis was not only a big blow to the brand, but also to the company as a whole. The crisis jeopardized the company’s existence; putting at risk a multi million investment which the investors had a lot of faith in. Irrespective of whether the crisis was due to malicious acts from ill motivated criminals or not, the company had to act swiftly to counter the legal issues which were ensuing and mitigate huge impending losses. It was really a trying moment for the top management of Johnson & Johnson and more so to the CEO, James Burke, who faced the toughest test of his managerial career during this time. Though the crisis was amicably solved, there were some legal issues that were imminent and some valuable lessons learnt from the episode.

After the crisis emerged, the company needs to establish a crisis communication team first. The team must consist of directors from various departments and high-level executives, especially CEO and crisis management experts. In this team, it is crucial to have a leader who could mobilize resources, make a decision and be responsible for all decisions. Everyone in the team is responsible for a unique issue.

The market for acetaminophen was growing at a rate of 5:1 to that of aspirin. Studies had shown that the side-effects from acetaminophen were less than aspirin. Bristol-Myers could have used the change in consumer consumption pattern and the shifting demand between the 2 analgesic variants as a means for positioning Datril using an effective campaign strategy.

Even though people need their prescriptions, the abuse of them is getting out of control and we need to find a way to regulate it better,because it can destroy a family, cause some to become addicted, or even kill them. Prescription drugs are no joke, they can be worse than illegal drugs like marijuana, cocaine, and even heroin. The only difference is a doctor can prescribe these types of drugs. The problem we run into with prescription drugs is there is not enough being done to keep the person from becoming addicted or them selling to others. In 2007 2.5 million Americans abused just painkillers (Drug free world). That is not even including the other two types. Now it is starting to affect teens, one out of every ten teenagers admit to abusing a prescribed drug(Drug-free world).

Sealed bottles were tampered with and extra-strength Tylenol capsules were replaced with cyanide-laced capsules. These bottles were then resealed and placed on shelves of pharmacies in the Chicago area. Seven people died as a result. Tylenol was called upon to explain why its product was killing people.

In a competitive market to which Johnson and Johnson operates, the smallest of errors can lead to consequences which can cut revenue. When large mistakes occur, millions of dollars are lost, and even worse, there is a loss of customer confidence. Johnson and Johnson has had numerous recalls in their consumer healthcare division recently, which rocked the organization’s once sound image, and diminished its profits. These recalls have hurt Johnson and Johnson’s stocks and cost the company about $900 million in sales last year (Rockoff, 2011).

Johnson & Johnson should have recall the products. If Johnson & Johnson not doing anything they are going to losing many of their customers, suppliers, stockholders, and etc. Johnson & Johnson CEO was open to the public and trying to recall the products back. The company was trying to resolve the crisis and making people understand. I think, many of Johnson & Johnson customers are being careful with the product even though they reintroduced the the extra-strength Tylenol and had fixed the problem. Their would be many customers who used Tylenol are being careful with the product after Johnson & Johnson reintroduced. I believe, company should have alarm their customers and have recalled the bottles which was at

The 1962 Kefauver-harries amendment requited that all drugs can be evaluated for both safety and efficacy. We should know what we are taking. Aspirin, Tylenol and ibuprofen is a drug one need’s to realize that these are like other medications should be taken as prescribed or recommended and they can have some adverse effects, and how they may mix with other drugs are important to know too as there can be some adverse effects. The FDA defines the OTC; the Drugs are safe and effective for us by the public without seeking

The infamous Tylenol murders began September 30, 1982 when the world discovered that extra-strength Tylenol was used to murder three people. Days later, new stories emerged with three more people dying from cyanide filled Tylenol capsules. From the public perspective things were clear, a product used to heal people was now killing people. While Johnson & Johnson were able to weather the storm and even rebound, fate issued them another potentially-fatal blow on February 10, 1986, when a women died from