Types Of Information : Primary Information

Qualitative research is flexible written form their results are ongoing and their conclusion can be changed while quantitative research is numerical, reliable, specific, data are collected by statistical analysis due to which quantitative are more accurate. Qualitative research uses open questions to find the depth of the information while quantitative research uses closed question, secondary data or experiments due to this it lacks the depth of the information and neglect the effect of the individuals which could be service provider, service users or other staff members.

Quantitative Research is using numerical data such as how many minutes, degrees, number of etc. Quantitative research is commonly used to research the number of thing for example there have been 5 members, 2 non-members and 10 monthly members attend a fitness class today.

Qualitative is data that has no value or numbers. The color of a house is not a number it is a group. The color is just a category and not a number. The color is there to identify and the question was not how many of these house were this particular color but the color of the house.

Quantitative research deals with numbers and is measurable. Some examples of quantitative data are cost, number of participants and time. This type of research is systematic and uses the more traditional scientific method of data collection and presentation. Qualitative research has data that is nonnumeric in nature and it is difficult to measure. As the root of the same suggests, it gives a quality description of the data being viewed. It can include descriptions or verbal responses. Qualitative data is subjective in the sense that the answer can be different amongst various people.

A qualitative study addresses the complexity of human experience, focusing on the big picture (Rebar & Gersch, 2015); while a quantitative study breaks a problem down into small pieces and focuses on specific parts to see how they all relate (Rebar & Gersch, 2015). Qualitative methods focus on subjective information, and never try to predict or control the phenomenon of interest (Rebar & Gersch, 2015); on the other hand, quantitative methods focus on statistics and objective information, and can yield predictions and control (Rebar & Gersch, 2015).

Decision-making is critical to a business helping mitigate risk and requires good judgment, considering social, humans, and ethical values before final decisions are made. Additionally, making good decisions enables organizations to identify and resolve problems, also providing organizations with the ability to identify and exploit opportunities.

General speaking, quantitative research is thought to be objective, however qualitative research often involves a subjective element. There are differences designs in qualitative research in comparison to quantitative research. Qualitative research involves words, pictures, or objects; Quantitative involves data in the form of numbers and statistics.

Decision making is the defined as the thought process of selecting a logical choice from the available options. When trying to make a good decision, a person must weigh the positive and negatives of each option, and consider all possible alternatives. For effective decision making, a person must be able to forecast the outcome of each option as well.

Primary information is the data that you collect yourself. Obtaining primary information is more expensive as you need to collect, store and analyse the information yourself.

As soon as the company’s goals of the analysis are decided, an analysis procedure will be selected to support the company’s analysis goals. Collecting data from multiple business systems and filtering through the data, then integrating them into a single place such as a data warehouse is usually the case with data analysis. As the data is analyzed patterns and relationships within the data will be uncovered, which in turn will bring forth more questions to be asks and the analytic process will continue until the company’s goals are met (Rouse, 2010).

Decision making can be described as a process of making a decision or decisions, based on choices made amongst two or more competing course of actions. The ‘Decision making’ also requires making a define choice between two or more alternatives course of actions that are available.

Qualitative research focuses on understanding the human aspect of a hypothesis; it researches the human behavior and the perspectives of the subjects being observed. Quantitative research focuses on facts of a study through numbers and relies on fixed, measurable ideas. Qualitative research collects data through interviews, observations, and analyzed by theme or frame. Quantitative research collects data though measurable data collection and are analyzed in numerical and statistical comparisons (Criswell, 2015).

Quantitative research involves questionnaires and surveys that develop and apply statistics, theories and hypotheses to measure natural phenomena (Aliaga and Gunderson, 2000), this means that quantitative research provides more specific measurements. Quantitative research involves a large sample of subjects and is very structured, this means that again quantitative research has a more specific focus and an objective, so we would use quantitative research to ask very specific questions that need just a yes or no answer rather than an expansion on this.

According to Griffin qualitative and quantitative research is just a simplification and cannot be helpful from the terminology (Griffin 2001:6). Also “qualitative research is usually concerned with the meaning, and in particular how people make sense of the world and how participants experience events form their perspective. (Griffin 2001:6). “To draw a theory, quantitative researchers have to look at the

Quantitative research methods are based on one truth and leave no room for own interpretation, while qualitative research leave room for multiple realities and are open for interpretation (Sale et al., 2002). When doing a qualitative analysis you interpreted your data, oppose to doing a quantitative analysis, which is statistical.