Tyson Foods Synopis and Mission Statement

    Should the thought of catching the virus E. coli make Jimmy jump for joy? No it shouldn’t, which is why we should all pay more attention to our meat industry. Robert Kenner analyzes the food industry, and all of its components. Kenner shows the nation where our food comes from, and how it is produced.

The competitive advantage that Tyson Foods Inc. holds is the large size of the company and its brand equity. As was mentioned before, the amount of market share that Tyson has been able to maintain gives the company an edge over the competition. The fact that Tyson supplied meat products to large franchises such as McDonalds and KFC gives the meat processor stable profits. Brand equity has also strengthened Tyson’s ability to compete in the foods industry. Advertising and promotion expenses for fiscal 2013, 2012 and 2011 were $555 million, $496 million and $552 million, respectively. The Tyson brand is well known in the United States and this helps keep the demand for its products high.

Therefore, the top head of any company puts trust in his or her employees to get the job as well.

After exploring the four different models, the market development model is best aligned for them to succeed, more of the same restaurants in new markets. When they realized this was the model that needed to be followed, they altered the way they market and who they market too. First, they market to the Beef-Eaters, those looking for high end prime products. Their primary customers enjoy beef. Second, they have to market to places that are able to have U.S beef imported to them. Third, the average cost for just an entrée is $70, so they need to market to people with high-disposable income (Peter & Donnelly, 2013).

In the article, “Another Year of the Chicken: U.S. Beef Supply Will Fall Again in 2015” (2014) the author, Vanessa Wong, analyzes how the the price of beef and been increasing resulting in more of a demand in chicken. Wong goes on to state that the increase in beef resulted from an extreme drought in 2012 “caused feed prices to spike and, in response, farmers thinned their herds” (Wong, 2012). More of a demand in chicken has also been noticed in restaurants. The price of chicken increased five percent as opposed to the nine percent increase in beef at Chipotle Mexican Grill restaurants. However, by the year 2016 Tyson Foods has projected that the cattle supplies will be down to has little as one percent. In truth, the price of beef will decrease.

Highly skilled, loyal workers that provide steady employment throughout the year. Employees are the foundation of this firm and keeping them happy and loyal lowers the chances of disputes and improves production and efficiency.

When you think of Tyson Foods, what is the first thing that comes to mind? The commercials of the young children eating Tyson’s chicken strips or going into a grocery store and seeing a bag of chicken strips in the frozen food section. Well, Tyson Foods Incorporated is one of the world’s biggest suppliers of not only Chicken but Beef and Pork as well. The company is segmented into five different groups like Pork, Chicken, Beef, Prepared Foods, and Other. The segment of other consists of food items such as soups, sauces, side dishes, pasta, and etc. their products are marked and sold by their sales staff to the following; to grocery retailers, grocery wholesalers, meat distributors, warehouse club stores, military commissaries, industrial food

In hiring, we really don’t care how much people know until we know how much they care. We like to say that we hire for attitude and train for aptitude. We provide the tools and training that team members need to succeed in their work, and we want them to be responsible and accountable for their businesses and functions.”(Vision and Values - Wells Fargo)

Factory farms are becoming safe and humane. Factory farms now focus and the health and the lively hood of the animals being raised. Tyson foods is working on monitoring systems to ensure that things are humane. Tyson foods is focusing on animal’s well-fare to ensure that they raise healthy food. Healthy food mean happy customers and a healthy public. Tyson foods is installing one of the biggest monitoring operations there is. They are trying to keep past mistakes from reoccurring. They insist on not letting past mistakes reoccur. Representative of Tyson foods says they are testing humane ways to slaughter. In doing this they respect the animals in a more proper way and better satisfy the public.

As with other superstores, Whole Foods offers a variety of products to their customers. These products include organic and natural foods of all sorts, body care items, and household care items (“Grocery”, n.d.). As with other grocery stores, these products are organized based on the category they fall into, as well as if they fit a certain dietary requirement (e.g. dairy, meat, cleaning products, vegan, gluten-free, etc.). The output efficiency is measured as with most companies by the profit brought in by each division. This past year (2013), sales improved to $1.29B from $1.17B in 2012, net profit improved from $466K to $551K with the net profit ratio improving from 3.98% to 4.26% (Yahoo! Finance, 2014). Additionally, Whole Foods’ return on assets improved to 4.26% from 3.98% in 2012 (Yahoo! Finance, 2014). All of these numbers show that Whole Foods is capitalizing on its momentum and continuing the success they’ve had in previous years. Another performance

In the last few quarters, Tyson Foods has been facing tremendous pressures from rising food prices and slumping demand for their products. However, in spite of these issues, Wall Street analysts are optimistic that the company will realize strong annual growth in the next two years. To fully understand what is taking place requires carefully examining how current assets and liabilities are impacting executives' strategies. ("Tyson Foods," 2012) ("Tyson Foods," 2013) (Graham, 1976)

According to Leonard, Tyson Foods has perfected the model of controlling the entire chain of meat production, a point which he emphasizes

Since the opening of Chick-Fil-A, they have received over 2 billion dollars in sales. The company’s great recipe for success is due to the marketing strategy of product, price, place, and promotion. The additional two P’s, purpose and people, also give a hand in the success. Purpose, guiding the company’s strategy planning process, and people, being key to implementing strategy. For the company, product itself is the fact that the food is made fresh every day, only making just enough inventory to sell. They found that customers reward great product. Since Chick-Fil-A makes their product, using the very best resources they can, the customers are willing to pay full

Tyson’s Resource’s consist of numerous products, both tangible and intangible. Tyson Food’s is engaged in the production and distribution of chicken, beef, pork, prepared foods and related allied products. Their tangible products include, beef products, chicken products, pork products, pepperoni, bacon sausage, beef, and pork, pizza toppings, pizza crusts, flour and corn tortilla products, appetizers prepared meals, as well as processed meats. With such domination in the industry, Tyson processes 41 million chickens, 391,000 pigs, and 135,000 head of cattle every week at its 57 chicken, 13 beef, 9 pork, and 27 prepared food production plants worldwide and has 124,000 employees throughout all locations. Tyson’s extensive list of intangible resources include the brands they are associated with. These brands include, Jimmy Dean, Hillshire Farm, Sara Lee, Ball Park Wright, Aidells, State Fair, IBP, Bonici, Bosco 's, Chairman 's Reserve, CornKing, DonJulio, HolyFarms, and Gallo Salame. Tyson is also in control of some major brands of foods, both prepared and fresh. Not to mention, their extensive list of corporate offices and food plants associated with the Tyson name. Tyson Foods, Inc. has international sales offices in China, Japan, Mexico, the Middle East, Russia, South Korea, Taiwan, and the European Union. Tyson takes pride in feeding the world, with chicken, beef, pork, and prepared foods products sold in more than 130 countries.

With the acquiring of quality employees comes the assessment and development of Human Resources. Having the right people for the job is just selecting the right people to