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In this piece of marketing course work I am going to explain how to produce a marketing strategy for a new or existing product. I will explain how my strategy is based on the principles of marketing. I aim to use primary and secondary resources to help me to analyse the marketing context. I will then explain how to develop a product that meets my target customer’s needs.

The common public goal of the marketing discourse is to attract attention from targeted audiences, in other words make the consumer buy, buy, and buy. In order to achieve these goals I have to execute different marketing strategies with the help of the staff and company executives. Together we brainstorm different marketing trends, design different kinds of ads; analyze social media for more effective ways of advertising and calculate risks based on customer insight. When all is done right the end goal will result an increase of sales revenue for the company, which will sharpen its image and name.

The following marketing plan forms the basis for the introduction of Burt’s Bees brand. The analysis allows us to outline the best strategies to follow for the achievement of the company’s strategic goals in the Scandinavian market and of its potential would be enable Burt’s Bees to be fully informed of their target market and be able to introduce and sell their cosmetics into the Nordic countries. It enable the company to gain an full analysis of the market and its potential, a clear identification of the target groups, development of the brand with an appropriate a range of marketing tools to launch and promote

The brand underwent repositioning and it was re-launched in 2002, with the target segment as males of the age bracket 25-35 years. The advertising campaigns used the slogan “Men will be Men”.

Whilst making marketing decisions a business must decide their method of marketing. This will then be the way in which all future marketing activities will be planned. This is marketing planning. It has a huge number of benefits for any business. It’s influenced by the strategic plans of the business and its corporate objectives. Large public limited companies such as Nestle will usually have an overall plan for the business and has set objectives which they’re able to achieve. Smaller companies within the business will then create their own marketing plans which fit in with the overall strategic plan. The business has to consider several questions before coming up with the marketing plan:

This report provides the marketing plan for the brand extension that is Weight Watchers for Men in New Zealand. The marketing plan includes marketing objectives which states the goals of the business, the marketing strategy which states how Weight Watchers for Men want to position the products in the selected market, product planned price, distribution, marketing budget, planned long-run sales and profit goals , product strategy which states product characteristics attributes and brand strategy, price strategy which details the prices of the Weight Watchers for Men products during the different stages of its life cycle, place strategy which states the venue and planned distribution channel for the products all over New Zealand, and lastly the promotion strategy which states the promotion strategy and promotion mix to communicate the existence of the products to the New Zealand men population.

Nowadays, for a company to be successful in the business world one must have a good marketing plan to be successful. One way to accomplish a successful business plan is to use something known as the marketing mix or the four P’s of marketing. These four P’s of marketing are known as the product, place, price, and promotion. If one uses these four P’s one will notice that each of these cover their own part in marketing, which will help make a successful marketing plan. In this paper one will see what each of these four P’s are in marketing. Also one will see how each of these four P’s is used in the marketing plan for Dutch Bros Coffee.

The third table is to outline some of the activities we might find at each stage of the marketing process; this is brief summary of the importance of the different stages.

In this task I will be looking at the limitations of marketing research, and to do this I will be discussing how marketing research can help develop a marking plan. I will also be looking at the weakness of development in a marking plan. I will also be comparing the two techniques, SWOT and PEST in terms of their usefulness. From this task I will be using the Business level 3 Book 1 and a few websites which will be referenced in brackets at the end of each paragraph which needs referencing.

Young girls are more concerned about acnes and blackheads while mature women are looking for anti-aging and anti-wrinkle products. Genders do affect the choice of skin care products. In the past, skin care products only belong to the girls’ world. Nevertheless, in recent years, men are increasingly becoming more and more concerned about skin care. With a view to this latest trend, various brands have started developing men’s line. Income level directly affects the purchasing power of customers. Skin care products take up a wide range of price levels from far less than a hundred dollars to more than a thousand. Young girls who do not have any income cannot afford the expensive skin care products while mature women with higher purchasing power focus more on quality and effectiveness. Occupations also determine the need for skin care products. Models and artists generally have a higher consciousness on skin care than people with less exposure to the public.

Whereas the mission defines the scope of a business or business unit and the goals define its strategic performance dimensions, its business unit competencies determine the means for achieving success.

In 1993, Researches showed that men were interested in skincare products for after shaving protection. Also, it showed that men are willing to buy products that help calm and soothe irritated their skin. Therefore, Beiersdorf’s developed NIVEA FOR MEN fuller range of male skincare products.

On the other hand, the managing marketing implementation is the process that helps customers to keep in mind the strengths of the company. In order to accomplish this, three stages are required to be followed such as an analysis of the markets and trading environment, determination of core markets and brand positioning and last, but not least, setting up flexible programmes for implementation. Controlling the marketing plan should include the flexibility of objectives, empowerment for environmental changes and monitoring, in order to allow new opportunities for the business.

“Setting objectives for a marketing plan is not simple and straightforward matter. It is an iterative process whereby objectives are set, strategies and action plans are developed, and then it is decided whether the planned objectives are impossible, achievable or easy. Marketing objectives should be difficult, but they must be achievable. The aim is to set objectives that a challenge, but can be achieved with effort. They must be motivating rather than discouraging.” (Westwood, 2002).

Most organisations such as NIVEA is facing to the similar challenge which is high competitive and lack presence in some potential target audience group (both geographically and demographically) (NIVEA MEN, 2012). Targeted marketing enables the brand to get to appropriate prospective customers more efficiently than any other marketing strategy (Griffin, W. G., & Pasadeos, Y. 1998). SMART objectives for the brand relaunch should be specific, measurable, achievable, realistic and time constrained (Barney, J. B., & Griffin, R. W. 1992).This helped them set specific targets for increasing sales, growing market share and improving its brand image in target audience (Madhavaram, S, 2005 ).