U.S Car Rental Industry

2605 WordsAug 27, 201311 Pages
Overview Report of Car Rental Industry in USA Table of Contents Executive Summary 3 Introduction 4 Current Overview of Industry 4 Political, Economical, Social-Cultural, Technological, Legal and Environmental (PESTLE Analysis) 5 Political 5 Economical 5 Social –Cultural 5 Technological 6 Legal 6 Environmental 6 Porters 5 Forces Model 7 Threat of Substitutes 7 Bargaining Power of Suppliers 7 Competitive Rivalry 7 Bargaining Power of Buyers 7 New Entrants 8 Conclusion 8 Bibliography 9-10 Appendices 11-13 Executive Summary This overview report will assess the structure of the United States Car Rental Industry. An in depth overview of the market in the United States will be reported; including an…show more content…
With the introduction of Hybrid vehicles the market for electrical vehicles are beginning to gain a foothold in the American market. This technological transition will impose awareness to provide further insights towards consumer understanding and to which will increase the acceptance of new technology (Broughton, 2011). Hybrid vehicles comparable to conventional motorised rental cars offer the ability to reduce fuel efficiencies. This current trend within the U.S market will be instrumental, as it will significantly shift towards fuel efficient vehicles and impose a sign that car rental markets are taking an approach and looking beyond gas vehicles (GoAuto, 2011). Refer: Appendix 4 Hybrid Market Share and Petrol Prices Legal All companies within the U.S car rental market needs to abide to the current car rental agreement administered by the Defense Travel Management Office which governs the rental of vehicles (DTMO, 2011). This form of regulation agreement by companies within the market must ensure the safety and well being of past and future consumers. In this specific aspect of legislation, companies who agree to this legislation must report to the DTMO on regular basis to ensure they are meeting their current agreements. Failure to meet these specific procedures could lead to major penalties, which could lead to termination, suspension or disqualification of the agreement (DTMO,
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