U.s. Automaker 's Environmental Outlook

Introduction Automobile usage has increased in America and elsewhere in the world. In a research done by Sutherland, J., et al. (2004) “The US has a contributed to 200 million passengers in cars and light truck over the past few years. Further in 1990, studies showed that US cars increased six times faster than human population. The leaders in the automotive industry must adopt some key elements to ensure success in this fast-moving environment. They must invest in knowing their markets, building brands, adapting product strategies and taking long-term view on their goals and objectives. This paper outlines some of the key factors which should be considered. Environmental factors automotive designers and engineers have always said the main threats in the American Automotive industry are the environmental factors such as fuel economy and the clean air regulations. Automotive Emission posed different problems than manufacturing discharges such as coal smoke. Increased fossil-fuel emission has resulted from the million car increase. Irritation smog, which is comprised of carbon monoxide, hydrocarbons, sulfur oxide and other various chemical mixtures are cited in major cities such as Los Angeles. These auto emissions are also said to cause headaches, visual pollutions, contribute to lung cancers and other respiratory disease. In the end, the engineers have designed cars that are better environmental performers, cost effective and fuel efficient to reduce the environmental

A strong ecological awareness may threaten Ford Motor Company, because if Ford cannot offer more environmentally friendly products to meet consumers’ demands/needs than their competitors, there is a possibility that consumers might consider switching to a competitor’s product.

One reason that Americans prefer foreign-built cars is foreign-built cars offer better reliability and are better built to last. For example, just about everyone knows someone who is driving an old Toyota that is

The United States burns about a quarter of the world’s oil, half of which the gasoline powered automobile is responsible for (Lovins, 2004). For this reason, efficient, electrical forms of transportation are one of the key factors to limiting America’s oil dependence. Dating back to the late nineteenth century, the idea of the electric car is nothing new, however, in just recent years it has finally made significant progress. Innovations have enabled the electric vehicle to be portable and more attractive in recent years causing more people to make the switch from gas to electric. The transition from gasoline cars to electric vehicles projects significant breakthroughs for American energy including low dependence on oil and a cleaner future.

operated by the USA, and imports, which is broken up into Japanese, Korean, and European cars.

According to the Environmental Protection article at www.eponline.com, it states that the environmental issues top the list of challenges in the automotive industry, outranking the cost reduction for the first time in 14 years. The survey was conducted by DuPont and the Society of the Automotive Industry. The survey results included the following results and statistics:

When the automobile was introduced to the public, they immediately fell in love with it. It was a welcome miracle of science, clean, efficient and a reliable machine compared to the horse and carriage which required constant cleaning and a large place for storage. As more and more people acquired these machines, no one noticed the changes it made to the environment. The term smog was first used in California around the 1940’s to describe a yellow-brown haze that caused eyes to water, and headaches. It was found that the exhausts of the combustion engine brought forth this poison cloud that caused not only mild irritations but also had long lasting effects such respiratory problems and lung cancer. It wasn’t until 1965 when congress finally decided to do something about it and passed the vehicle air pollution and control act. Yet, it was not enough and so congress later decided that to further protect the environment and its citizens it needed to pass more laws. Laws that determined manufactures of the vehicle, safety, emissions and the use of any new technologies to help minimize the damage to the environment.

The automobile industry is occupying a special place in the world economy. Since its creation by the end of the nineteenth century, automobile has got a tremendous expansion worldwide and in the United States in particular, so much so that the country witnessed the fastest development of the automobile and the emergence of world largest automobile manufacturers. In this paper, we are going to analyse the environmental challenges facing the American auto industry through the following environmental facets; the global competition in the industry, New technology for powering automobile, the effect of emissions on the environment and government reactions to this and consumer opinions about this product.

Since Henry Ford invented the mass production techniques that made cars affordable to the public, the United State 's economy has been dramatically influenced by this key component in its affluence. Exponentially, jobs were created because the auto business grew. Employees were needed for the constantly growing assembly lines. Consequently, Ford 's model Ts became the primary preferred, affordable, mass manufactured cars. (Davis, 2012). For more than a century, the United States ' automotive industry constantly had a large impact on the national economy. The quantity of cars sold annually has always been a reliable indicator of the nation 's economic well-being. Thus, once the recession hit in 2008, automotive sales declined sharply, indicating the decrease in customer purchase power. Environmental challenges impacting the American automotive industry consist of, yet not limited to, fierce global competition, vigorous technological advancements race, emissions and governmental approach toward a cleaner environment and, finally, customer satisfaction of the American product.

The automobile manufacturing industry is one of the largest industries in the United States and there are some worldwide famous companies such as Ford and General Motors. Henry Ford innovated mass production techniques that became standard, with Ford, General Motors and Chrysler emerging as the “Big Three” auto companies by the 1920s (Foner - Garraty 1991) (Bland,A).”

The auto industry is a very important part of our culture. Vehicles are used to get people from place to place in a timely manner. Without cars, we would be reduced to walking, riding, bicycles, or even using animals. Cars are a necessary evil because we use them in our everyday lives; however they contribute greatly to pollutants being released into the environment. U.S. companies along with the Environmental Protection Agency (EPA) have been working to find solutions to this problem. With the 253 million cars and trucks on U.S. roads, having an average age of 11.4 years, the auto industry must find ways of making cars more environmentally friendly (Hirsch, 2014).

and a significant contributor to the strength of the US dollar. Although the auto industry did not

The countrywide automotive industry in USA are changing the expense of recyclables upwards almost 50 % and the declining US dollar are growing pressures During U.S. exports have become appealing, other lands are waging a cash war to stop their moneys from dropping. Another factor influencing national automakers is the expanding demand for high tech equipment -fostering increase in exports and creation by 10% to 30%. The interest rates, money, increase (less than 2%) and rising prices, which stay low, are inhibiting a more talented restoration. Exacerbating this slow growth is deleveraging, where buyers fall a 9 % unemployment cost; their debt; and uncertainty over the futurity of authority policies such as for instance the Bush administration's tax cuts and the Obama business's healthcare bill and increase private savings.

Ford Motor Company has an all-inclusive global base strategy to reduce greenhouse gas that comes from manufacturing their products, they continue to cooperate with several private sectors to improve climate change solutions and take full responsibility. Consequently, the strategy will have a huge impact on their business for as water and energy usage (Ford, 2013). Ford Motor Company remains committed in doing their fair share in addressing the climate issue in strategic way that could possibly have a positive transformation on their products in the near future.

motorcycles are processed by dismantlers, who supply 37 percent of the nation 's ferrous scrap