U.s. Fast Food Industry

The following analysis of Porter’s 5 Forces Model will help in determining the threats that my be present now or in the future and help determine opportunities and decisions regarding the marketing plan.

Many people believe that the first fast food restaurant was a McDonald’s, but contrary to popular belief, the history of fast food did not begin at the same time as the history of McDonald’s. According to Katie Colburn’s article “The History of Fast Food in America,” the name and location of the first fast food restaurant is lost to history. There is some evidence, however that it began in Ancient Rome. The Urban living in Rome included multi-storied apartment buildings that has little to no cooking area. Therefore, such things like “street vendors and walk-up restaurants fed large segments of the populace” (Colburn). In this situation, fast food seems very harmless and convenient, but as I have learned over the semester so

The task instruction is: Analyze Company G’s competitive environment utilizing Porter’s Five Forces Model of competitive forces. While headings below may provide some guidance for how to organize the paper, please refer to the recommended text (index topic: “Porter’s 5 forces model”), the learning community, and recommended web sites. As you will see from the reading, Porter’s 5-forces is a way to examine threats to a company’s success – which was competition imposes.

How does fast food affect America’s economy? Does fast food affects Americans economy in the bad way or good way? Some people say that fast foods are ruining Americans economy. They want to reduce effects of the fast food industry in America. However, the advocates do not agree because they think that fast foods are giving a major boost to the economy. They give out a few examples about the advantage of fast food to the economy such as proving jobs or helping America’s agriculture by purchasing agriculture products. In my point of view, the fast foods are affecting American economy negatively, which can be seen through the average wages of Americans, the cost of medical care for fast food

Choose a specific industry (e.g., grocery retailing, the airline industry, etc.), and apply Porter 's Five Forces Model to discuss that industry 's competitive forces and their relative influence.

The fast food industry has grown over the past years, and now a new type of food service has arise in the form of gas stations. Wawa and Sheetz are these new dominators, who strive on providing quick service and great food. Since these are success stories, other gas stations have tried to replicate these companies but have not struck the consumer as much as Wawa and Sheetz. The consumer fanbase for each company is extreme. Fans of Wawa have been known to get the logo tattooed on their biceps, and fans of Sheetz call themselves “sheetzfreaks” and sometimes linger on the vicinity into the early morning hours. Both of these companies have excelled and this paper aims to examine why this has occurred, particularly examining the PR practices of

From a study completed by Chicago-based Research International USA completed a study called “Fast Food Nation 2008. The panel consisted of 1,000 respondents of ages 16-65 who provided their inputs with an online survey which was conducted between March 13 through 2008. Which was based on results on fast food restaurants like McDonald’s, Burger King, and Wendy’s are gaining popularity even through the economic hardship and recession. Marketing strategy has become more of influence on kids and young American’s. As population grows and the demand increases of fast food restaurants are expanding their stores to capturing more consumers. Fast food chains are also willing to change their menus to continue to gain and retain repeating customers.

Exhibit A shows Porter’s Five forces analysis for Trader Joe’s. Competition within the incumbents is high. Trader Joe’s biggest competitor would be Whole foods, nation’s largest retailer of organic and natural

On Thursday November 29, 2012 at 6:30 AM, the biggest wave of job action in history of America’s fast-food industry began. Workers from dozens of fast-food chains walked off their jobs in New York City in protest over higher wage and better working conditions. As time progressed, what was originally a closed protest evolved into a nation wide movement called Fight For 15 which includes child care, home health care, airport, gas station, and convenience store workers with the primary objective to raise the federal minimum wage from $7.25 to $15. Politicians and scholars on both side of this issue have argued for their opinions, only with speculations and rhetorics as they did not have statistical evidence to support their viewpoint. Since then,

According to Restaurants Canada more than one million Canadians are working in the vibrant restaurant and foodservice industry, the first job for 22% of all Canadians is in the food service industry (Restaurants Canada, n.d). Canada’s restaurants employ over 500,000 under the age 25 (Health and Safety Report, 2016). Although it is generally considered safe to work in a fast food industry setting it is important to note that there are several hazardous equipment, chemicals and risks that should be taken into consideration and paid attention to by both employers and employees. The laws that govern health and safety in the workplace provide a minimum level of protection that must be maintained. Employers are encouraged to exceed these minimum

Porter 's five forces framework assesses the competitive pressures a company faces within the industry. The five forces of competitive pressure include: competition from rival sellers, competition from potential new entrants to the industry, competition from producers of substitute products, supplier bargaining power and customer bargaining power. The model helps us determine the strength of competitive pressures and profitability of an industry. [3]

Porter's fifth force that Porter describes is current rivalry among existing firms. In the specialty eateries industry,

Porter’s five forces are used to determine the competitive intensity and attractiveness of a market. These are close forces that affect a company’s ability to make a profit and serve customers. If any of these forces change, a company must reassess its marketplace. The five forces include: the threat of substitute products, the threat of the entry of new competitors, the intensity of competitive rivalry, the bargaining power of customers and the bargaining power of suppliers.

The second force that acts on the industry is the threat of new entrants. Fortunately for McDonald’s and it’s over 30,000 restaurants world-wide, the corporation has set itself in a position of dominance. Using a growth strategy, “McDonald’s is continuously expanding its reach which makes it increasingly difficult for new fast food restaurants to enter the industry, through franchising, McDonald’s is able to reach nearly every corner of the globe” (Shell, Ellen Ruppel).

Besides the five forces, we also identify some driving forces in this industry. Emerging social issues and changing attitudes and lifestyles can be powerful instigators of industry change. Consumer concerns about health and focus on value have emerged as the major drivers of change in this industry. Product and marketing innovations have been key driving forces in fast-food industry too. The other driving forces are growing use of the Internet and emerging new Internet technology applications, increasing globalization, changes in the long-term industry growth rate, technological change and manufacturing process innovation through lay out and drive-thru process, and diffusion of technical know-how across more companies and more countries.