USA Today

Clay Shirky who wrote Newspapers and Thinking the Unthinkable (1993) argues that society doesn’t need newspapers society needs journalism to save society. Shirky supports this argument by giving a historical background to the problems newspapers face and how the problems have developed over time and the solutions society has came up with. The blogger concludes that in order for journalism to go farther new models must be created in place of past molds. Shirky directs this blog toward the current and future generations in attempt to motivate new models and methods of journalism.

Even though USA Today is a national newspaper, it is written in shorter piece and sprinkled with eye catching, colorful photos, graphs, and charts designed to address the needs of a sound-byte generation, which are never consider by any other media source and it makes the USA Today’s content refreshing and more engaging than other papers. Because of this the USA Today’s circulation grew rapidly from roughly 350,000 in 1982 to approximately 5.9 million daily print and online readers today. When comparing USA Today with other competitors like the Wall Street Journal, which has 2.12 million subscriptions and the New York Times, which has 1.58 million subscriptions, the USA Today remains the number one print newspaper and USAToday.com, is the internet’s top sites for news and

Technology has almost become a necessity in life every day. With social networking, the need for entertainment and even in some cases for work purposes; the variety of services are close to endless making it a high demand outlet. Causing people to look and crave for high quality products. Examples are when a consumer looks for a particular

While some may agree that it is not appropriate to keep selling and buying a newspaper every few months, using several different strategies and laying off employees that are essential to the newspaper in order to keep it alive has certainly not work in the past years. The price tag keeps falling every year, while, the amount of money needed to keep publishing daily editions increases. Currently, the newspaper does not have the capacity to investigate and report all the potential news in the City of Philadelphia as the number of staff has immensely decreased in the last several years. Subsequently, there are numerous local business owners in Philadelphia that are fighting to find a solution to the problem. The Philadelphia Inquirer has been in existence for almost185 years. The paper was a key source of news during the Civil War, the Great Depression, World War I and II, shutting down the Inquirer will end a key role in the evolution of the American

Tom and the USA today team faced a new rapidly developing internet information boom. News was not just becoming accessed more by digital sources, but it was being created or changed into digital sources of information. The internet had created, in the context of the news industry, a disruptive outlet to the newspaper production, sales, and distribution. Whole new infrastructures and business strategy focused on web design, rapid information updates, media outlets, and becoming more up to date with the current technological trends in news, information, and communications. With that, Tom realized that the business expand and use its core competencies in content distribution into three formats, which would allow USA today to impact different market segments with one of three particular product/service changes. With the new divisions, the overall strategy would need to become more ambidextrous to guide and coordinate the branches under a single

USA Today has been a widely successful company. When newspapers were the only form of read news, USA Today cornered the market in the national newspaper arena. As the digital age came about, it was time for change. New companies were emerging as leaders in the online news arena, and even established companies were moving towards online news. USA Today had to move in a different direction. They had to deal with staying ahead, or even with the competition.

Recently U.S. News & World Report published an article explaining to consumers who care why there must have iPhone is so costly lately. The reason is simple, there is a lack of competition in this market. When a lack on competition exists in a market it allows large firms, like Apple, to set their prices wherever they please (Soergel). A recent group of professors at Cornell University just did a market survey and discovered “a systematic decline in the number of publically traded firms over the last two decades.” The article reports the number of publically traded companies in the United States has decreased by 50% in only the last twenty years (Soergel). This decline in publically traded companies means certain industries, if not all,

USA Today has been able to differentiate itself and stay away from commodity status of most news sources by they were a newspaper that was considerably set apart from other newspapers. USA Today had many distinct and unique features that were incorporated. USA Today has content and an appearance that is as bold and fearless as its mission (Stein, 2015, p. 78). The features included such as the newspaper was laid out and provided easy and quick access, quick comprehension for a hastily reader (Ferrell & Hartline, 2014). Furthemore, there were only four sections that were offered in the newspaper with information that was very concise, clear, succinct, and included short writeups.

On its debut in 1982, USA Today was reckoned as America’s first National general-interest daily newspaper. Being the global information juggernaut that he is, Gannett managed to identify a gap in the market that he identified as an opportunity for the leading to-be newspaper of the united States. The opportunity was the void gap in the market. Attention to the business traveler was the least attended to

USA Today is a well-known newspaper company who dominates print news in the United States. Currently reaching nearly three million readers, USA Today has climbed their way to the top by evaluating and consistently re-evaluating their strategies to maintain and grow their consumer base, which consists of businessmen, professionals, and politicians (About USA Today). One of their greatest strengths is the wide range of their distribution. USA Today distributes newspapers in all fifty of the United States as well as parts of Canada and the United Kingdom (About USA Today). Their content is styled in an easy to read and understand way, making it more desirable to their readership versus other competitors’ newspapers. The company has established a well-recognized design for their newspaper, making it stand out among its competitors. USA Today is a “go-to” choice for consumers who daily read the newspaper.

Problem Statement: The advent of internet brought about both challenges and opportunities for the newspaper industry. On one hand, it required redesigning a new product suited for online customers and on the other it was an opportunity to reach to 123 million potential customers in this category. Thus to keep up with the pace of emerging digitization in every field, like all newspapers, New York Times also added online reading in their product portfolio. However it only worsened the crisis the newspaper was already going through. The operating profit declined by more than 76% from 234Mn$ in 2010 to a mere 57Mn$ in 2011. The circulations were steadily declining and the new online advertising could not compensate for print advertising

Technology has advanced and changed very rapidly. Our business world depends on the most recent technology. Technology impacts customers’ choices of buying because what costumers want is convenience and personal satisfied tastes.

The New York Times, as well as every other newspaper and magazine around the world, is struggling to find the best way to transition from traditional print to the digital space while still maintaining a profitable business. The current solution for the largest local metropolitan newspaper in the United States is a paywall, which requires readers of online content to pay for a digital subscription in order to have access to the site after a fixed monthly allowance of 20 articles. However, this pay metered method has been tried by the most popular American newspaper website before and the question is whether or not this strategy can help The Times evolve

Q4. Briefly identify external factors that have impacted newspaper industry in the past 20 years. How have diversification and differentiation strategies sustained business growth for the HKET group?

The Chronicle Gazette is one of today’s leading newspapers in the United States, with a circulation of 225,000 customers. Over the past few years, it has been facing a steady decline in its customer base and revenues. This is mainly due to the increase of people using the internet as their means of gathering news and information. The